Marketing in 2022


Manage episode 326856583 series 21855
Player FM과 저희 커뮤니티의 Brian Casel, Jordan Gal and Bootstrapped Web 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

Brian and Jordan are both in flux between school, stressing over work, selling houses, and MicroConf. They summarize their chaotic couple of weeks and then do a deep dive on what content marketing will look like in 2022. Recently Aaron Francis (Tuple’s first marketer) talked about their $200,000 loan from Stripe and how he plans on publicly talking about how they will be spending that money. Brian and Jordan give their take on Aaron’s content marketing technique.

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Talking Points:

  • The timeline for Jordan’s big move
    • What’s it like to sell and buy a house in this market
  • ZipMessage updates
    • Changes on the website
    • Surveys after signing up
    • Coining “ZM”
    • Perfect uses for ZipMessage
    • Hiring strategists for SEO research
  • Traction with Rally
    • Conversations with investors
    • The importance of honesty and “when” to be honest
    • Looking for marketers
  • Tuple’s marketing campaign


Brian on Twitter

Jordan on Twitter



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