Marketing ideas

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Manage episode 300272773 series 21855
Player FM과 저희 커뮤니티의 Brian Casel, Jordan Gal and Bootstrapped Web 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

Introduction:

Do you work with a full-service accounting and admin company? How do you create markers on your business’s path to success? What unique marketing platforms and ideas do you use? Brian and Jordan are back behind the mic, during this horrendous heatwave. Today’s topics range from admin and accounting tasks they would rather avoid, their very professional podcasting process, Rally’s current markers and goals, and Brian’s exciting marketing ideas.

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Here are today’s conversation points:

  • Forming a new corporation with ZipMessage
    • The need for full-service accounting/admin
  • Our “professional” podcasting process
    • Listening back on episodes to help sharpen your gut
  • Rally’s current markers
    • Do we have what we need to raise money?
    • Working backwards from and mapping out the goal and markers
    • How to project numbers at this stage
    • Creating a safe space to make mistakes, changing your mind, and getting appropriate push-back
  • Marketing ideas and promotion
    • The Shipped Podcast (using ZipMessage)
    • Testing audiences and different marketing platforms
    • Podcast sponsorships: targeting small podcasts
    • YouTube advertising
    • Alternative free trial program

Mentioned on today’s episode:

Office Engine

Gusto

Leave us a message here

Rally On

ZipMessage

SunriseKPI

Productize

Audience Ops

ProcessKit

Carthook

As always, thanks for tuning in. Head here to leave a review on iTunes.

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