Go to Market vs. Marketing

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Player FM과 저희 커뮤니티의 Brian Casel, Jordan Gal and Bootstrapped Web 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

What is the difference between going to market and marketing? What mindset do you need to be in to accomplish your goals for both of these stages of business? In addition to answering these questions, Brian and Jordan dive into their marketing goals, content strategists, and updates on where they are with their Rally and ZipMessage.

Jordan talks about Rally’s methodical blog posts, which will be released slowly over the next few months. Brian shares some of the new features on ZipMessage and his plans for ‘going to market.’ They also talk about how uncomfortable and rewarding the process can be. ‘Going to market’ is humbling and requires authenticity after all.

Here are today’s conversation points:

  • The difference between going to market and marketing
  • What is involved when you go to market
  • Marketing techniques and content creators
  • Different versions of networking

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here.

Resources:

Brian on Twitter

Jordan on Twitter

Rally

ZipMessage

As always, thanks for tuning in. Head here to leave a review on iTunes.

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