#170: "Be so good they can't ignore you", with Peldi of Balsamiq


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Player FM과 저희 커뮤니티의 Steve McLeod 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

Peldi Guilizzoni is the founder of low-fidelity wireframing tool Balsamiq.

Peldi and Steve discuss:

  • why Peldi tracks almost nothing except revenue and profits
  • talking to customers instead of using analytics
  • on being "so good they can't ignore you"
  • how to apply a coder's approach to marketing
  • how Balsamiq is run like a "cozy restaurant on the web"
  • not getting to code much when running a software company
  • the painful experience of rewriting Balsamiq Wireframes from scratch that took five years(!)
  • choosing technology carefully for your company

This episode is also on YouTube.

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