))
Discover Your Brand Archetype: Part I - the Creator, the Magician, the Sage + the Hero
Manage episode 282557352 series 2091264
Kristen Soto에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kristen Soto 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Did you know your brand has an archetype?
Carl Jung identified that there are 4 archetypes representing the human personality. From this stemmed what is called neoarchetypes, and the development of the 12 brand archetypes (similar to the 12 signs of the zodiac)
The Bloom Frequency brand archetypes quiz was developed as a tool that will help with identifying your brand’s persona and how it may even differ from your own personality type. Archetypes discussed in this episode include the Creator, the Magician, the Sage and the Hero. Discover your brand archetype now! Take the quiz: https://www.tryinteract.com/share/quiz/5e9fb6018bbf9d001414031a
Jung concluded that humans use symbolism to more easily understand complex concepts. As a result of his research, Jung stated: “There are forms or images of a collective nature which occur practically all over the earth as constituents of myths and at the same time, as individual products of unconscious.”
When properly identified, brand archetypes reflect the personality of brands and serve to better align personality type with a brand’s target audience
Brand archetypes quiz: https://www.tryinteract.com/share/quiz/5e9fb6018bbf9d001414031a
11 에피소드
공유
