Olga, an agent of effective [marketing] communication

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Manage episode 214396939 series 2082324
Player FM과 저희 커뮤니티의 Werner Puchert, Jonathan Gall, Werner Puchert, and Jonathan Gall 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.
This week we are joined by Olga Kovalenko. She has found her niche in digital marketing and join us from Kiev, Ukraine where she applies her trade at Trionika as Marketing Team Lead. Here she focuses on email marketing; she's fast to point out that the humble E-mail is not dead [yet], and still remains a key part of the digital communication mix. She recently finished a PhD that focused on unpacking the value of micro-copy within digital communication, amongst others.

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