89: How David Greene Plans to Sell $150 Million of Real Estate in 2021

BiggerPockets Business Podcast

For the first episode of 2021 we have David Greene from the BiggerPockets Real Estate Podcast! We’ve heard from David before on a couple of past episodes, but today he goes over something a bit different: how he successfully scaled his real estate business from being a sole agent to a team doing $90,000,000+ in transactions a year!

This didn’t happen overnight. It took David years of trial and error to find out what really works in real estate, why most agents fizzle out in the first 5 years, and how to bounce his team members off of each other to generate more sales and higher commissions.

David has strategies and advice not only for real estate agents, but also for business owners that want to build a business that has the ability to scale. In 2019 David’s team did $26,000,000 in transactions, in 2020 they did $90,000,000 and in 2021 they’re planning to hit $150,000,000. We’re sure David will fly past that milestone as well!

You’ll hear why David became an agent in the first place, why marketing is key to real estate (and almost every other business), how to gauge motivation from clients and prioritize accordingly, and some lead generation strategies David’s team uses.

Real estate agent or not, this is some great information that big and small businesses can take to heart and put into practice right away!

In This Episode We Cover:

• Why you should read David’s new book, Sold!
• The difference between an average agent and a great agent
• Why 87% of agents are out of the business within 5 years
• How to market your products and services
• Top lead generation strategies for real estate agents
• Understanding your skills/weaknesses so you can build a team to compensate for them
• The importance of “baseline adjustments” when talking to clients
• Why a W2 mindset doesn’t work in a 1099 career
• And So Much More!

Links from the Show

• BiggerPockets Business Podcast 20: The Questions You MUST Ask Every Potential Hire with David Greene
• BiggerPockets Business Podcast 88: What’s Your Special “Cut”? Why Brandon Turner and David Greene Doubled Down on Theirs in 2020
• BiggerPockets Podcast
• BiggerPockets New Books
• GoBundance
• Keller Williams
• Coldwell Banker
• BiggerPockets Forums

Check the full show notes here: http://biggerpockets.com/bizshow89

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