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David Erickson and Beyond Social Media์—์„œ ์ œ๊ณตํ•˜๋Š” ์ฝ˜ํ…์ธ ์ž…๋‹ˆ๋‹ค. ์—ํ”ผ์†Œ๋“œ, ๊ทธ๋ž˜ํ”ฝ, ํŒŸ์บ์ŠคํŠธ ์„ค๋ช…์„ ํฌํ•จํ•œ ๋ชจ๋“  ํŒŸ์บ์ŠคํŠธ ์ฝ˜ํ…์ธ ๋Š” David Erickson and Beyond Social Media ๋˜๋Š” ํ•ด๋‹น ํŒŸ์บ์ŠคํŠธ ํ”Œ๋žซํผ ํŒŒํŠธ๋„ˆ๊ฐ€ ์ง์ ‘ ์—…๋กœ๋“œํ•˜๊ณ  ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. ๋ˆ„๊ตฐ๊ฐ€๊ฐ€ ๊ท€ํ•˜์˜ ํ—ˆ๋ฝ ์—†์ด ๊ท€ํ•˜์˜ ์ €์ž‘๋ฌผ์„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ๋‹ค๊ณ  ์ƒ๊ฐ๋˜๋Š” ๊ฒฝ์šฐ ์—ฌ๊ธฐ์— ์„ค๋ช…๋œ ์ ˆ์ฐจ๋ฅผ ๋”ฐ๋ฅด์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค https://ko.player.fm/legal.
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๐ŸŽ™๏ธ The Dangers Of Digital Advertising With Bob Hoffman [Interview]

35:15
 
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Manage episode 297181820 series 1185057
David Erickson and Beyond Social Media์—์„œ ์ œ๊ณตํ•˜๋Š” ์ฝ˜ํ…์ธ ์ž…๋‹ˆ๋‹ค. ์—ํ”ผ์†Œ๋“œ, ๊ทธ๋ž˜ํ”ฝ, ํŒŸ์บ์ŠคํŠธ ์„ค๋ช…์„ ํฌํ•จํ•œ ๋ชจ๋“  ํŒŸ์บ์ŠคํŠธ ์ฝ˜ํ…์ธ ๋Š” David Erickson and Beyond Social Media ๋˜๋Š” ํ•ด๋‹น ํŒŸ์บ์ŠคํŠธ ํ”Œ๋žซํผ ํŒŒํŠธ๋„ˆ๊ฐ€ ์ง์ ‘ ์—…๋กœ๋“œํ•˜๊ณ  ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. ๋ˆ„๊ตฐ๊ฐ€๊ฐ€ ๊ท€ํ•˜์˜ ํ—ˆ๋ฝ ์—†์ด ๊ท€ํ•˜์˜ ์ €์ž‘๋ฌผ์„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ๋‹ค๊ณ  ์ƒ๊ฐ๋˜๋Š” ๊ฒฝ์šฐ ์—ฌ๊ธฐ์— ์„ค๋ช…๋œ ์ ˆ์ฐจ๋ฅผ ๋”ฐ๋ฅด์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค https://ko.player.fm/legal.

During episode 355, host B.L. Ochman interviews ad contrarian Bob Hoffman, author of five Amazon #1 selling books about advertising. Bob is also one of the most sought-after international speakers on advertising and marketing.

He is creator of the popular โ€œThe Ad Contrarianโ€ blog and newsletter, named one of the world's most influential marketing and advertising blogs by Business Insider.

Bob has been CEO of two independent agencies and the U.S. operation of an international agency. In 2012 he was selected "Ad Person of the Year" by the San Francisco Advertising Club.

Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcastng, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.

  continue reading

172 ์—ํ”ผ์†Œ๋“œ

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icon๊ณต์œ 
 
Manage episode 297181820 series 1185057
David Erickson and Beyond Social Media์—์„œ ์ œ๊ณตํ•˜๋Š” ์ฝ˜ํ…์ธ ์ž…๋‹ˆ๋‹ค. ์—ํ”ผ์†Œ๋“œ, ๊ทธ๋ž˜ํ”ฝ, ํŒŸ์บ์ŠคํŠธ ์„ค๋ช…์„ ํฌํ•จํ•œ ๋ชจ๋“  ํŒŸ์บ์ŠคํŠธ ์ฝ˜ํ…์ธ ๋Š” David Erickson and Beyond Social Media ๋˜๋Š” ํ•ด๋‹น ํŒŸ์บ์ŠคํŠธ ํ”Œ๋žซํผ ํŒŒํŠธ๋„ˆ๊ฐ€ ์ง์ ‘ ์—…๋กœ๋“œํ•˜๊ณ  ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. ๋ˆ„๊ตฐ๊ฐ€๊ฐ€ ๊ท€ํ•˜์˜ ํ—ˆ๋ฝ ์—†์ด ๊ท€ํ•˜์˜ ์ €์ž‘๋ฌผ์„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ๋‹ค๊ณ  ์ƒ๊ฐ๋˜๋Š” ๊ฒฝ์šฐ ์—ฌ๊ธฐ์— ์„ค๋ช…๋œ ์ ˆ์ฐจ๋ฅผ ๋”ฐ๋ฅด์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค https://ko.player.fm/legal.

During episode 355, host B.L. Ochman interviews ad contrarian Bob Hoffman, author of five Amazon #1 selling books about advertising. Bob is also one of the most sought-after international speakers on advertising and marketing.

He is creator of the popular โ€œThe Ad Contrarianโ€ blog and newsletter, named one of the world's most influential marketing and advertising blogs by Business Insider.

Bob has been CEO of two independent agencies and the U.S. operation of an international agency. In 2012 he was selected "Ad Person of the Year" by the San Francisco Advertising Club.

Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcastng, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.

  continue reading

172 ์—ํ”ผ์†Œ๋“œ

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