Achieving Customer Outcomes Beyond Conversion with Heather Campbell, Etsy

31:26
 
공유
 

Manage episode 294103024 series 2601014
Player FM과 저희 커뮤니티의 Innovatemap and Better Product Network 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

Conversion is what keeps businesses alive, but to get there we have to back up to the customer outcomes and milestones that lead to conversion.

Heather Campbell joins us to share her perspective on the customer journey as a Product Manager at Etsy.

We discuss creativity in product management, how to create long-term buyers, and the steps that lead to conversion. And Heather shares Product Managers’ pivotal role in making this possible by fostering collaboration.

160 에피소드