Behind the Brand with Bryan Elliott « »
Nolan Bushnell | The Untold Story of Atari Video Game Brand Founder

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Nolan Bushnell is an entrepreneur and electrical engineer who established Atari, Inc. and the Chuck E. Cheese's Pizza Time Theatre chain. Bushnell has been inducted into the Video Game Hall of Fame and the Consumer Electronics Association Hall of Fame, received the BAFTA Fellowship and the Nations Restaurant News "Innovator of the Year" award, and was named one of Newsweek's "50 Men Who Changed America." Bushnell has started more than twenty companies and is one of the founding fathers of the video game industry. He is on the board of Anti-Aging Games. In 2012 he founded an educational software company called Brainrush, that is using video game technology in educational software.

Nolan is credited with Bushnell's Law, an aphorism about games "easy to learn and difficult to master" being rewarding.

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