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143. How to NOT rely on social media to build your business

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Player FM과 저희 커뮤니티의 BecomingCEO and Kay Hillman 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

I love social media but with all the crashes, the ever changing algorithm, and just being plain busy and not wanting to create content all the time - I truly believe it's important to have a marketing strategy that does NOT rely on social media. And that's exactly what we are talking about in this episode! We are chatting about leveraging SEO (search engine optimization) and more evergreen marketing channels to build your business. I didn't cover email marketing in this one but we will cover that at another time!

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