The Brown Way to Money: Rewriting Financial Stories with Alejandra Rojas

Badass Women in Business

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What happens when a financial whiz kid grows up, burns out, and then decides to redefine the rules of money entirely? You get Alejandra Rojas—entrepreneur, money mentor, and founder of Brown Way to Money. In this episode, Alejandra shares her powerful story of growing up around ledgers and invoices, her Wall Street dreams, and the wake-up call that shifted everything. She walks us through how financial trauma shows up in entrepreneurship, how to clear it, and why our money stories—especially as women of color—deserve a complete rewrite. This one’s for the business owner who’s making money but still doesn’t feel “financially free.” Prepare for truth bombs, laughter, and a framework that centers you, your voice, and your lived experience.

📝 Episode Notes:

• Alejandra’s early obsession with finances (yes, she was that kid who loved Excel).
• Climbing the corporate finance ladder… and burning out hard.
• The bus incident that forced her to stop and listen to her body.
• Why being “good with money” doesn’t prevent financial trauma.
• What financial trauma really is—and how it messes with our business goals.
• The Brown Way Framework: a trauma-informed path to financial independence for women of color.
• Why ambition isn’t a dirty word (and how to own yours unapologetically).
• The five W’s Alejandra uses to help clients clear trauma and build a strategic path forward.
• The real meaning of financial freedom—and why it looks different for everyone.
• How traveling the world became Alejandra’s rebellion and her definition of wealth.
• The one practice you can start today to shift your relationship with money.

🔥 Favorite Quote:
"Understanding money is understanding a world we’ve been taught not to understand." — Alejandra Rojas

📲 Connect with Alejandra Rojas:
Website: brownwaytomoney.com
Instagram: @moneymindsetexpert
TikTok: @moneymindsetshow
YouTube: Brown Way to Money
LinkedIn: Alejandra Rojas

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