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EP 8: Branding Yourself as a Breeder
Manage episode 320531663 series 3291813
Jeanette Forrey에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jeanette Forrey 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Being a Badass breeder takes so much more than simply breeding dogs! Tune in today for class four of the series, focused on marketing your brand as a breeder. Hear how Jeanette came up with her brand and all of the work she has to do to maintain it. We dive into the importance of having a brand, and why it's better to be true to yourself and offend a few people than to be liked by everyone but not genuine. We find out about the heartbreaking story that resulted in Jeanette’s slogan (“healing hearts and changing lives through the power of the dog”), and why she has chosen to support the causes that she does. Jeanette also challenges you with three questions that are crucial in creating a vision and a mission and makes a convincing case for why breeders should be sharing on social media. Continuing the discussion around social media, Jeanette gives some great tips and tricks on what content to record, how to record it, and when and where to share it. She also talks us through dealing with the responses to her content on social media (from blocking haters, to inviting failure into your life and accepting that you will never be perfect!). We end the first part of this episode with a live class from Jeanette to Amy from SoDel Doodles on how she can improve her online branding.
Key Points From This Episode:
- Welcome to today’s topic: branding for breeders, and how you can learn to stand apart.
- Jeanette’s experience of building her tribe and her Badass brand.
- Why filming herself helped Jeanette form her mission statement.
- Choosing a brand, and accepting that if it offends people then they aren’t the right people for your tribe.
- Turning your pain into power: how a dog can help you heal, and how Jeanette picked the cause she helps with.
- Why you have to be authentic to build real connections.
- What branding is, and why you already have what you need.
- Some challenges from Jeannette: Who are you? Why are you breeding? How are you raising your puppies?
- The importance of sharing content on social media.
- Inviting rejection into your life: learning from your mistakes and realizing that no one cares!
- Jeanette’s advice on getting people to engage with your online content: which technology to use, scripting the content, and how you can help your followers!
- Why being grateful is so important to your success.
- The pros and cons of social media: it’s free, but it can make you vulnerable, and Jeanette’s experiences of sharing.
- Tips and tricks from Jeanette on making your pictures and videos look professional.
- The rules and schedule Jeanette adheres to when planning her social media content.
- Why people want what they can’t have, and how to capitalize on this principle.
- Opening the discussion with other breeders about their unique brands, and how they can improve them, according to Jeanette.
- What Amy from SoDel Doodles can do to improve her social media marketing.
Links Mentioned in Today’s Episode:
The Ultimate Badass Breeder's Guide
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