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The Diffusion Of Innovation In B2B Marketing with Dr Roxie Mooney
Manage episode 284750294 series 2836059
Adam King에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Adam King 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
On this episode of The B2B Growth Think Tank I'm taking a deep dive into something known as The Diffusion Of Innovation in B2B Marketing with Dr Roxie Mooney from Legacy DNA.
As a Healthcare Commercialization Strategist, who helps health tech innovators unlock their path to profit, Dr Roxie has transformed 20 years of business practice, 7 years of researching over 500+ peer-reviewed articles, and 160+ interviews with health innovators into a repeatable method to go from an idea to full-scale adoption.
Today she is the founder of Legacy DNA where she advises startups and emerging healthcare brands, and is the international best selling author of “How Health Innovators Maximize Market Success: Strategies to Launch and Commercialize Healthcare Innovations.”
Plus we help out another business leader on The Virtual Hotseat where we're answering the question...
In this current climate, should I still continue to create a 5 year plan for my business with such uncertainty around, or just have a short-term focus in favour of short-term results? (listen in at 30.00)
On this episode:
- A shocking statistic about success.
- Why first mover advantage isn't always what it's cracked up to be.
- The biggest mistake most make when launching a new offer.
- The Importance of being problem focused.
- The keys to a winning word of mouth strategy.
- Dr Roxie's No.1 growth strategy.
And much more!
Mentioned On This Episode
The Growth Accelerator Implementation Programme
Join The B2B Growth Think Tank Community
Connect with Dr Roxie on LinkedIn
Get My Free Book
Conversational Relationship Marketing
Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page
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