Mike Maynard: How To Win More High Value Clients With Account Based Marketing


Manage episode 279470207 series 2836059
Player FM과 저희 커뮤니티의 Adam King 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

When you follow an account-based marketing strategy, it allows you to align your marketing and sales teams from the get-go to promote long-term business growth, delight customers, and boost revenue.

But what exactly is account-based marketing? And how can you use it in your business to achieve all of the benefits I’ve just described? Well my guest today Mike Maynard is going to tell you exactly how!

He’s the CEO of the Napier Group, a $7M PR and marketing agency where he’s successfully directed numerous major PR and marketing programs for a wide range of global technology clients, reaching over 30 European countries.

And as a huge part of his success has come from a focus on account-based marketing, you’re about to hear about how to replicate some of this success from a practitioner with years of in the trenches experience of using it to grow both his own and his clients businesses.

On this episode:

  • What is Account Based Marketing?
  • Benefits of Account Based Marketing and why anyone selling B2B should be using it.
  • Common problems that Account Based Marketing can solve.
  • Account Based Marketing tactics you can use today.
  • The key to making Account Based Marketing work for you.

And much more!

Resources Mentioned On This Episode

Visit Napier's website

Connect with Mike On LinkedIn

Get My Free Book!

Conversational Relationship Marketing 10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

145 에피소드