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Adam King에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Adam King 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Martin Lucas: Decoding The Brain Mechanics Of Decision Making

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Manage episode 298085503 series 2836059
Adam King에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Adam King 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Martin Lucas.

Martin excels in making the complex simple. And I mean REALLY complex, as he has decoded the brain mechanics, (the science, psychology and mathematics), of decision-making.

He spent four years of research and development to figure out how thinking and decision-making works, from which he designed The Matrix, which allows his clients to understand their audiences, how to segment, how to treat them, how to speak to them and what to show them every day, every week, month and season, and adapt as both the market and the consumer adapts.

As well as running Gap in the Matrix, he’s also published three books, is a three times business founder, sat on boards, written a paper for the Prime Minister, run events with Google, won awards for leadership, sales and growth, received a commendation from the Home Secretary and been interviewed by Forbes.

Plus we help out another business leader on The Virtual Hot Seat where we're answering the question...

“How Do I Generate Leads And Sales With Online Advertising?”

Mentioned On This Episode

Grab Your Free Revenue Multiplier Calculator

The Growth Accelerator Implementation Programme

Visit Gap In The Matrix

Connect with Adam on LinkedIn

Get My Free Book

Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

  continue reading

162 에피소드

Artwork
icon공유
 
Manage episode 298085503 series 2836059
Adam King에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Adam King 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Martin Lucas.

Martin excels in making the complex simple. And I mean REALLY complex, as he has decoded the brain mechanics, (the science, psychology and mathematics), of decision-making.

He spent four years of research and development to figure out how thinking and decision-making works, from which he designed The Matrix, which allows his clients to understand their audiences, how to segment, how to treat them, how to speak to them and what to show them every day, every week, month and season, and adapt as both the market and the consumer adapts.

As well as running Gap in the Matrix, he’s also published three books, is a three times business founder, sat on boards, written a paper for the Prime Minister, run events with Google, won awards for leadership, sales and growth, received a commendation from the Home Secretary and been interviewed by Forbes.

Plus we help out another business leader on The Virtual Hot Seat where we're answering the question...

“How Do I Generate Leads And Sales With Online Advertising?”

Mentioned On This Episode

Grab Your Free Revenue Multiplier Calculator

The Growth Accelerator Implementation Programme

Visit Gap In The Matrix

Connect with Adam on LinkedIn

Get My Free Book

Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

  continue reading

162 에피소드

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