Martin Lucas: Decoding The Brain Mechanics Of Decision Making


Manage episode 298085503 series 2836059
Player FM과 저희 커뮤니티의 Adam King 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Martin Lucas.

Martin excels in making the complex simple. And I mean REALLY complex, as he has decoded the brain mechanics, (the science, psychology and mathematics), of decision-making.

He spent four years of research and development to figure out how thinking and decision-making works, from which he designed The Matrix, which allows his clients to understand their audiences, how to segment, how to treat them, how to speak to them and what to show them every day, every week, month and season, and adapt as both the market and the consumer adapts.

As well as running Gap in the Matrix, he’s also published three books, is a three times business founder, sat on boards, written a paper for the Prime Minister, run events with Google, won awards for leadership, sales and growth, received a commendation from the Home Secretary and been interviewed by Forbes.

Plus we help out another business leader on The Virtual Hot Seat where we're answering the question...

“How Do I Generate Leads And Sales With Online Advertising?”

Mentioned On This Episode

Grab Your Free Revenue Multiplier Calculator

The Growth Accelerator Implementation Programme

Visit Gap In The Matrix

Connect with Adam on LinkedIn

Get My Free Book

Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

146 에피소드