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Social Media Accessibility: Your Untapped Growth Channel
Manage episode 516345743 series 3594073
Aspiration Marketing and Joachim Koch에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Aspiration Marketing and Joachim Koch 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Unlock the potential of social media accessibility with this episode of the Aspiration Marketing Podcast. In "Social Media Accessibility: Your Untapped Growth Channel," I dive into how making your content accessible isn't just ethical—it's a powerful growth strategy. Many brands overlook the immense purchasing power of the 1.3 billion people with disabilities worldwide, missing out on a $13 trillion market. By implementing simple changes like descriptive alt text and accurate video captions, you can significantly expand your reach and improve user experience for everyone. Discover actionable steps to integrate accessibility into your social media strategy and measure its impact on your KPIs. Join me as I explore how inclusive design not only boosts engagement but also aligns with modern consumer values, transforming accessibility from a compliance task into a competitive advantage. Ready to redefine your growth strategy? Tune in now.
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