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Balancing Economic Data With The Customer Experience In eCommerce
Manage episode 406707789 series 3444167
Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
These are tumultuous times in wholesale distribution: U.S. small business sentiment fell in February to the lowest level since May due to continued concerns around inflation. In addition, the consumer price index, a broad measure of goods and services costs, increased 0.4% for the month and 3.2% from a year ago. Combine this with strikes at East Coast ports and shipping restrictions through the Panama Canal, and you've got a messy situation.
But when it comes to those all-important buyers, this economic data hardly matters: they're more concerned with the customer journey. In fact, 86% of B2B retailer buyers said they're willing to switch suppliers if another B2B web store offers a better experience, according to new survey data from Sana Commerce.
So what are wholesale distributors and manufacturers supposed to do with this? Where do you focus your attention and resources? How do you look at this data and see its relevance to your business? This week, Kevin and Tom look behind the headlines to bring you deep analysis and insight into these topics and more - it's an episode to help you make heads or tails of a constantly changing wholesale marketplace!
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