The Power of Branding in Allied Health

Allied Health Business Brilliance

In this episode, Cathy Love sits down with Lisa Horton, communications specialist and integral part of Nacre Consulting’s marketing team, to discuss the evolving role of branding in Allied Health businesses. They explore how brand strategy impacts business growth, credibility, and customer connection.

Lisa shares insights into the work she’s done with Nacre, from refining visual branding to creating consistent messaging that attracts the right audience. Tune in to learn why branding is more than just a logo—it’s the foundation for sustainable business success.

Topics covered on branding, credibility, and visual consistency:

• Why branding is crucial for Allied Health businesses
• How a strong brand builds credibility and attracts the right audience
• The role of consistency in visual and messaging strategies
• Practical steps for refreshing and evolving your brand

P.S. Need a little extra support on your business journey? Whether you’re navigating challenges or looking to reach new goals, we’re here to support your growth.

Book a Complimentary Power Call with us, and let’s talk about how we can help you achieve your vision for your Allied Health business.

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More about The Allied Health Business Brilliance Podcast:

The Allied Health Business Brilliance podcast (previously known as Private Practice Made Perfect) powered by Nacre Consulting features authentic conversations that offer real-life stories and expert perspectives for Australian Allied Health Business Owners. Cathy Love, our engaging host, gathers wisdom from Allied Health professionals and industry supporters alike.

We dive into the real experiences of running and growing Allied Health businesses in Australia, revealing both the rewards and the inevitable challenges along the way. It’s raw, sometimes vulnerable, but always valuable. Join us and stay tuned to keep up with every inspiring story and lesson shared.