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Digital Marketing Institute에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Digital Marketing Institute 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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The Impact of GPT on Marketers

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Manage episode 356262231 series 3241001
Digital Marketing Institute에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Digital Marketing Institute 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Unless you've been on the moon the last few months, you'll have heard lots about GPT and Chat GPT - the chatbot built upon it. But as a marketer, what does this hyper-acceleration in predictive AI actually mean for your job, the world of search, advertising and content, and how can it actually open new opportunities?

This episode features digital transformation expert Clark Boyd and SEO expert Danny Richman chatting during the Q&A of our recent webinar on GPT, as well as tips and futher thoughts recorded specially for the podcast. All brought to you by our podcast (and webinar) host Will Francis.

If you're not penalised by Google for badly-written content, you'll be penalised by your readers and then Google will penalize you after because they'll see that your readers didn't like it... Clark Boyd

Listen to the end to hear Danny's and Clark's top 3 tips on what to do next with AI to help you in your digital marketing role.

Danny's own tools, that he built himself, including a recipe-generator, alt tag generator and keyword helpers can be found on his site for free here.

Some of the resources mentioned for following AI developments mentioned are Google Alerts:

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.

A full transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today

If you enjoyed this episode please leave a review so others can find us!

If you'd like to send us some feedback or be a guest on the show, drop us a line at [email protected].

  continue reading

113 에피소드

Artwork
icon공유
 
Manage episode 356262231 series 3241001
Digital Marketing Institute에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Digital Marketing Institute 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Unless you've been on the moon the last few months, you'll have heard lots about GPT and Chat GPT - the chatbot built upon it. But as a marketer, what does this hyper-acceleration in predictive AI actually mean for your job, the world of search, advertising and content, and how can it actually open new opportunities?

This episode features digital transformation expert Clark Boyd and SEO expert Danny Richman chatting during the Q&A of our recent webinar on GPT, as well as tips and futher thoughts recorded specially for the podcast. All brought to you by our podcast (and webinar) host Will Francis.

If you're not penalised by Google for badly-written content, you'll be penalised by your readers and then Google will penalize you after because they'll see that your readers didn't like it... Clark Boyd

Listen to the end to hear Danny's and Clark's top 3 tips on what to do next with AI to help you in your digital marketing role.

Danny's own tools, that he built himself, including a recipe-generator, alt tag generator and keyword helpers can be found on his site for free here.

Some of the resources mentioned for following AI developments mentioned are Google Alerts:

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.

A full transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today

If you enjoyed this episode please leave a review so others can find us!

If you'd like to send us some feedback or be a guest on the show, drop us a line at [email protected].

  continue reading

113 에피소드

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