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Running a Modern Agency
Manage episode 352419400 series 3241001
Digital Marketing Institute에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Digital Marketing Institute 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
On the first episode of this bright new year, host Will Francis welcomes Rhoan Morgan to the show. Rhoan is founder and CEO of the MarTech agency DemandLab, host of Revenue Rebels podcast and a monthly columnist for CMSWire.
"Saying no is actually one of the most important things you have to learn because the agency will die unless you are quite specific and focused about what briefs you take on" Rhoan Morgan.
Working in marketing over several decades, Rhoan recounts how agency services, and life, have changed - to the point where things couldn't really be better! She offers insights into working with clients in a data-driven age, how to start and run your own agency while maintaining the right focus for your offerings, getting referrals, why awards and industry-recognition are so important (for clients), looking after your staff through training and benefits, as well as tips on how to deal with an agency from the other side.
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