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Digital Marketing Institute에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Digital Marketing Institute 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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2024 Trends in Digital Marketing

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Manage episode 389715183 series 3241001
Digital Marketing Institute에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Digital Marketing Institute 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Yes - it's that time. For our most popular podcast of the year!

We've talked to 6 of our experts about what they see as the key things to look out for during 2024 in digital marketing. AI is of course the main focus, but we get to look more closely at it within the realms of social media, paid ads, marketing strategy, careers, and search (SGE).

Just some of the other areas they have suggested we watch include Instagram Threads (will it really take off now?), LinkedIn (which is now over 1 billion users), the new E in EEAT (Expertise), as well as learning to be sceptical of Google and paying attention to the priorities of young audiences.

The 6 experts our host ⁠Will Francis⁠ chats with are:

⁠Alison Battisby⁠ of Avocado Social, ⁠Cathal Melinn⁠ of Digital Basics, ⁠Nikki Lam of ⁠Neil Patel Digital, Brian Corish of Elemental AI, Morgan Cummins of TalentHub, and our own Ken Fitzpatrick⁠⁠ of the Digital Marketing Institute.

Stay tuned to the end to get each of their top tips for diving straight into 2024.

Some excerpts for this episode were adapted from the DMI webinar on 2024 Trends, which you can watch back here.

----------------

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠our website⁠, ⁠Apple Podcasts⁠, ⁠Spotify⁠, and ⁠YouTube⁠.

A ⁠transcript of this episode⁠ is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! ⁠Join for free today⁠

If you enjoyed this episode please leave a review so others can find us!

If you have other feedback for or would like to be a guest on the show, drop us a line at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

  continue reading

113 에피소드

Artwork
icon공유
 
Manage episode 389715183 series 3241001
Digital Marketing Institute에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Digital Marketing Institute 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Yes - it's that time. For our most popular podcast of the year!

We've talked to 6 of our experts about what they see as the key things to look out for during 2024 in digital marketing. AI is of course the main focus, but we get to look more closely at it within the realms of social media, paid ads, marketing strategy, careers, and search (SGE).

Just some of the other areas they have suggested we watch include Instagram Threads (will it really take off now?), LinkedIn (which is now over 1 billion users), the new E in EEAT (Expertise), as well as learning to be sceptical of Google and paying attention to the priorities of young audiences.

The 6 experts our host ⁠Will Francis⁠ chats with are:

⁠Alison Battisby⁠ of Avocado Social, ⁠Cathal Melinn⁠ of Digital Basics, ⁠Nikki Lam of ⁠Neil Patel Digital, Brian Corish of Elemental AI, Morgan Cummins of TalentHub, and our own Ken Fitzpatrick⁠⁠ of the Digital Marketing Institute.

Stay tuned to the end to get each of their top tips for diving straight into 2024.

Some excerpts for this episode were adapted from the DMI webinar on 2024 Trends, which you can watch back here.

----------------

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠our website⁠, ⁠Apple Podcasts⁠, ⁠Spotify⁠, and ⁠YouTube⁠.

A ⁠transcript of this episode⁠ is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! ⁠Join for free today⁠

If you enjoyed this episode please leave a review so others can find us!

If you have other feedback for or would like to be a guest on the show, drop us a line at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

  continue reading

113 에피소드

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