Jackie Dryden Discusses The Seven Stages of Brand Advocacy-How To Define Your Brand, Tell Your Story, and Build Raving Fans
Manage episode 278093673 series 2826479
AAF-Houston and American Advertising Federation - Houston Chapter에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 AAF-Houston and American Advertising Federation - Houston Chapter 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
We love the opportunity to showcase our AAF-Houston members, and this interview with Jackie Dryden is a lesson in getting your brand out there, so its understood, believed and your brand advocates are telling everyone. It's really not that hard if you follow her seven steps. There won't be a test at the end, but there just might be a benefit for you. Jackie is also co-author of the book "Get Your Head Out of Your Bottom Line, and Build Your Brand on Purpose". That's her word "purpose", and you will find out why that word drives her agency and her clients success stories. So, with "purpose" get ready to be great.
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