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Hey B2B, how's your Content Marketing?
Manage episode 278093672 series 2826479
AAF-Houston and American Advertising Federation - Houston Chapter에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 AAF-Houston and American Advertising Federation - Houston Chapter 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This is not your Mother's "Old School" marketing. This is "Content Marketing" and as you play with the big boys, there are some things you should know before you get started. Here's a wake-up call. Nobody cares about your product, they only care about their problems and how your product or service can solve those problems. Do you know how to dig deep and really define your solutions? Do you understand the process of building the message, or messages that will speak directly and connect with your best prospects? Content marketing fuels the three most important elements you've got. Those include "search", "social", and "Outbound". If you get any of these wrong, your competition gets your business. Listen and learn how you can change that.
Ad Speaks Houston is a Houston audio production of Radio Lounge: Houston voice acting training classes , Houston podcast production studio
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