EP 74: 5 Website Upgrades That Will Drive Conversions with Whitney Bateson

Acquire- Lead Generation, Digital Marketing for Entrepreneurs

What’s the biggest mistake you see entrepreneurs making with their websites that’s killing their chances of attracting leads?

If your website isn’t working as hard as you are, it’s time for a serious upgrade! In this episode, I’m sitting down with Whitney Bateson—a former dietitian turned website strategist—to break down how to create a site that doesn’t just look good, but actually works to attract and convert your ideal clients.

Whitney’s journey from nutrition coaching to digital strategy is packed with insights on how to map out your services, structure your site for better conversions, and finally stop treating your website like a business card (spoiler: it should be your hardest-working salesperson).

If you’re wondering why your website isn’t bringing in more leads or how to turn it into a seamless sales machine, this one’s for you!

On This Week’s Episode, We Discuss:

• Whitney’s Career Pivot: How she went from dietitian to website strategist (and what she learned about business along the way).
• Website Mistakes That Kill Conversions: The biggest reasons your website isn’t turning visitors into buyers—and how to fix it fast.
• How to Map Out Your Services Like a Pro: Whitney’s 5-step framework to organize your offerings so potential clients know exactly how to work with you.
• Why Your Website Should Be Your Hardest-Working Salesperson: Stop treating your site like a static brochure and start using it to sell for you.
• Simple Fixes That Instantly Improve Your Website: Easy tweaks that make your site more user-friendly, professional, and conversion-focused.
• Mobile Optimization Musts: Why designing for mobile first isn’t optional anymore (and what happens if you ignore it).
• The Role of AI in Web Design: Should you use AI-generated content and images? We break down what works—and what’s a total turnoff.
• The Future of Website Design: Key trends you need to implement in 2025, from chat functions to strategic email list growth.

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Connect with Whitney:

Follow Whitney on Facebook: https://www.facebook.com/whitneydigital

Follow Whitney on Instagram: https://www.instagram.com/whitneybateson/

Connect with Whitney on Linkedin: https://www.linkedin.com/in/whitneybateson/

Check out Whitney’s website: https://whitneybateson.com/

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