Memory, nostalgia and the power of sonic branding

ABA Banking Journal Podcast

American Bankers Association에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 American Bankers Association 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

7M ago 29:13

MP3•에피소드 홈

Advertising jingles: corny or clever? “Imagine the repetition over years in a community that hears it regularly,” says Clark Hook of Financial Marketing Solutions. “It’s whether you love or hate jingles, you cannot deny the power of that mnemonic device to put attribution to the things you’re putting into the world.”

On the latest episode of the ABA Banking Journal Podcast — sponsored by Agri-Access — we take a look at bank jingles past and present. Expert bank marketers discuss:

How and why community banks still find value in their jingles.
The use of “sonic branding” and audio signatures as an alternative to traditional sung jingles — and how that sonic branding builds on historically successful and long-running jingles.
The role of music in memory and brand recognition.
Where banks overseas are using jingles.
The interesting intersections between bank marketing and pop music.

Read Craig Colgan’s recent article on bank jingles.

150 에피소드

#Tech #Leadership #MBA #American Bankers Association #Finance #Business #Business Disciplines #Banking