Player FM 앱으로 오프라인으로 전환하세요!
How to Get Free PR for Your Startup—Tips from the Editor-in-Chief of Canada’s TechCrunch. | Douglas Soltys, Editor-in-Chief of Betakit
Manage episode 439518437 series 3298391
Douglas has been in media and PR for over two decades. He’s the founder of Betakit Inc and has been running Betakit, Canada’s TechCrunch, for nearly 10 years. He understands what startups need to do to leverage PR, and how PR can help startups hire, fundraise and sell.
On this episode, we get tactical and go deep on exactly when it makes sense to use PR and how founders can get the most from it.
Why you should listen
- Why you should treat PR like a subset of inbound marketing
- PR is all about telling the right stories to the right audiences
- How to conduct media profiling to find the right journalists in the right channels so you can get other people to write about you
Keywords
PR, media strategies, startups, business goals, target audiences, media storytelling, marketing initiatives, traction, leads, stories, funding announcements, product launches, media profiling, channels, audiences, founder, pitch, media, framing, storytelling, target audience, channels, journalists, PR, origin story, company values, thought leadership, customer stories, employee stories
Timestamps:
(00:00:00) Intro
(00:05:19) The 101 of Media PR
(00:06:04) Three Questions
(00:08:40) An Operational Lens for Media Engagement
(00:12:16) Understanding the Target Audience
(00:19:55) Inbound Marketing
(00:25:20) A Super Important Caveat
(00:29:08) Roam Auto as an Example
(00:34:00) The Right Channel
(00:36:40) Treating Media Pitching Like Investor Pitching
(00:43:04) Be Professionally Interested
(00:44:49) Putting a Human Face on Your Company
Send me a message to let me know what you think!
챕터
1. How to Get Free PR for Your Startup—Tips from the Editor-in-Chief of Canada’s TechCrunch. | Douglas Soltys, Editor-in-Chief of Betakit (00:00:00)
2. The 101 of Media PR (00:05:19)
3. Understanding the Target Audience (00:12:16)
4. Inbound Marketing (00:19:55)
5. A specific example of what to do (00:29:08)
6. The Right Channel (00:34:00)
7. Treating Media Pitching Like Investor Pitching (00:36:40)
8. Putting a Human Face on Your Company (00:44:49)
139 에피소드
Manage episode 439518437 series 3298391
Douglas has been in media and PR for over two decades. He’s the founder of Betakit Inc and has been running Betakit, Canada’s TechCrunch, for nearly 10 years. He understands what startups need to do to leverage PR, and how PR can help startups hire, fundraise and sell.
On this episode, we get tactical and go deep on exactly when it makes sense to use PR and how founders can get the most from it.
Why you should listen
- Why you should treat PR like a subset of inbound marketing
- PR is all about telling the right stories to the right audiences
- How to conduct media profiling to find the right journalists in the right channels so you can get other people to write about you
Keywords
PR, media strategies, startups, business goals, target audiences, media storytelling, marketing initiatives, traction, leads, stories, funding announcements, product launches, media profiling, channels, audiences, founder, pitch, media, framing, storytelling, target audience, channels, journalists, PR, origin story, company values, thought leadership, customer stories, employee stories
Timestamps:
(00:00:00) Intro
(00:05:19) The 101 of Media PR
(00:06:04) Three Questions
(00:08:40) An Operational Lens for Media Engagement
(00:12:16) Understanding the Target Audience
(00:19:55) Inbound Marketing
(00:25:20) A Super Important Caveat
(00:29:08) Roam Auto as an Example
(00:34:00) The Right Channel
(00:36:40) Treating Media Pitching Like Investor Pitching
(00:43:04) Be Professionally Interested
(00:44:49) Putting a Human Face on Your Company
Send me a message to let me know what you think!
챕터
1. How to Get Free PR for Your Startup—Tips from the Editor-in-Chief of Canada’s TechCrunch. | Douglas Soltys, Editor-in-Chief of Betakit (00:00:00)
2. The 101 of Media PR (00:05:19)
3. Understanding the Target Audience (00:12:16)
4. Inbound Marketing (00:19:55)
5. A specific example of what to do (00:29:08)
6. The Right Channel (00:34:00)
7. Treating Media Pitching Like Investor Pitching (00:36:40)
8. Putting a Human Face on Your Company (00:44:49)
139 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.