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Juan Santos에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Juan Santos 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Marketing Face To Face Approaches For Counselors In Private Practice | Episode 74

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Manage episode 307014714 series 2836826
Juan Santos에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Juan Santos 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Ways To Market Your Counseling Practice
1. Schedule Lunch dates

Who doesn’t enjoy a free meal with an awesome conversation? One of my favorite marketing strategies is to have lunch with a referral partner. Get to know them and learn all of the amazing things that they are doing. This space helps to build a relationship while also showing that you genuinely want to get to know the other person.
2. Spend time in meetings and networking organizations

A clear way to build your marketing efforts is by going to meetings that directly put you in a space where you are able to build relationships with professionals in the area. An example of this is to join your local commerce organization or attend a conference of your interest. Take time to attend and work to build relationships.

3. Come from a place of authenticity

Coming from a place of authenticity versus trying to be a salesperson is a marketing shift that goes a long way in creating success. Before marketing consider your style and how you want to get your message across. I often recommend clinicians to market with what feels comfortable versus copying another person’s style. I’m not saying that we shouldn’t find guides. Instead, ensure that you are comfortable and connected to the process.
4. Nurture relationships
When engaging in marketing strategies takes time to build and sustain relationships. The relationships you create, and nurture should in a way resemble the relationships you have in your life with peers. For instance, with your peers, I assume that you take the time to call them and check up on how they are doing. This practice is done to nurture the relationship. Utilize the same practice with the persons you connect within your business, such as referral partners.
5. Create a YouTube channel

I love getting behind the camera and sharing insight, tips, or personal stories with an emphasis on helping others. If video is your cup of tea, consider creating a YouTube channel as a means to build brand awareness, help others, and convert potential clients to actual clients. As a reference check out https://www.youtube.com/channel/UC8mSce0W1T9f4WjaxMXZz3g
Take time to interview people that you can meet face to face. This is a great way to engage in live (face to face) marketing.
6. Join Meetup Groups

There are varying types of meet-up groups, which gives you the flexibility to find what fits your style. Take time to identify which group you would like to join. My encouragement is that you find a group you like.

Get started with teachable to start an online course: https://teachable.sjv.io/c/2939662/1014938/12646
Hire an expert to help you grow your counseling practice with Fiverr:
https://go.fiverr.com/visit/?bta=267474&brand=fiverrcpa
Thank you for listening.
Please leave a wonderful review and subscribe to the podcast so that you never miss an episode in your journey of private practice.

· Visit http://acounselorsjourney.com/be-a-guest/

· Visit the website: http://acounselorsjourney.com/

· Support the show: https://www.buymeacoffee.com/juansantos

Support the show
  continue reading

127 에피소드

Artwork
icon공유
 
Manage episode 307014714 series 2836826
Juan Santos에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Juan Santos 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Ways To Market Your Counseling Practice
1. Schedule Lunch dates

Who doesn’t enjoy a free meal with an awesome conversation? One of my favorite marketing strategies is to have lunch with a referral partner. Get to know them and learn all of the amazing things that they are doing. This space helps to build a relationship while also showing that you genuinely want to get to know the other person.
2. Spend time in meetings and networking organizations

A clear way to build your marketing efforts is by going to meetings that directly put you in a space where you are able to build relationships with professionals in the area. An example of this is to join your local commerce organization or attend a conference of your interest. Take time to attend and work to build relationships.

3. Come from a place of authenticity

Coming from a place of authenticity versus trying to be a salesperson is a marketing shift that goes a long way in creating success. Before marketing consider your style and how you want to get your message across. I often recommend clinicians to market with what feels comfortable versus copying another person’s style. I’m not saying that we shouldn’t find guides. Instead, ensure that you are comfortable and connected to the process.
4. Nurture relationships
When engaging in marketing strategies takes time to build and sustain relationships. The relationships you create, and nurture should in a way resemble the relationships you have in your life with peers. For instance, with your peers, I assume that you take the time to call them and check up on how they are doing. This practice is done to nurture the relationship. Utilize the same practice with the persons you connect within your business, such as referral partners.
5. Create a YouTube channel

I love getting behind the camera and sharing insight, tips, or personal stories with an emphasis on helping others. If video is your cup of tea, consider creating a YouTube channel as a means to build brand awareness, help others, and convert potential clients to actual clients. As a reference check out https://www.youtube.com/channel/UC8mSce0W1T9f4WjaxMXZz3g
Take time to interview people that you can meet face to face. This is a great way to engage in live (face to face) marketing.
6. Join Meetup Groups

There are varying types of meet-up groups, which gives you the flexibility to find what fits your style. Take time to identify which group you would like to join. My encouragement is that you find a group you like.

Get started with teachable to start an online course: https://teachable.sjv.io/c/2939662/1014938/12646
Hire an expert to help you grow your counseling practice with Fiverr:
https://go.fiverr.com/visit/?bta=267474&brand=fiverrcpa
Thank you for listening.
Please leave a wonderful review and subscribe to the podcast so that you never miss an episode in your journey of private practice.

· Visit http://acounselorsjourney.com/be-a-guest/

· Visit the website: http://acounselorsjourney.com/

· Support the show: https://www.buymeacoffee.com/juansantos

Support the show
  continue reading

127 에피소드

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