Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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GreenMellen에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 GreenMellen 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Setting Achievable Marketing Goals in the New Year
Manage episode 347949401 series 2362023
GreenMellen에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 GreenMellen 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
What are your business goals in the new year? You don’t have to wait until January to set new goals—but you should take the time to make sure these goals are effective. Join us as we examine the best way to set goals for your marketing this year.
Why is proving ROI in marketing so difficult?- It can be hard to follow multiple visits all the way down to your bottom line.
- Increasing likes and followers is nice, but how does that help you?
- There are any number of marketing touches that can lead to new business.
- Increasing those touch points with your audience helps.
- But set goals around things that you know impact your business.
- Layers. Bottom-line revenue is often the main one, and work up from there.
- You want more revenue? You need more leads.
- Want more leads? You need more traffic. Want more traffic? You get it.
- Build a marketing funnel and continue to optimize each layer.
- SMART: Specific, Measurable, Achievable, Relevant, Time-Bound
- This helps you add context so you know what role it plays in your marketing.
- Keep your goal something you actually want to achieve so you’ll stay motivated.
- Eg. Increase revenue for next year.
- It’s notspecific enough and leaves out the context of how to get there.
- Set about 2-3 goals each quarter to stay focused.
- Write them down somewhere you’ll see regularly.
- Create a weekly scorecard to keep you focused regularly.
- Hire a solid CPA to help you figure out your money stuff.
62 에피소드
Manage episode 347949401 series 2362023
GreenMellen에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 GreenMellen 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
What are your business goals in the new year? You don’t have to wait until January to set new goals—but you should take the time to make sure these goals are effective. Join us as we examine the best way to set goals for your marketing this year.
Why is proving ROI in marketing so difficult?- It can be hard to follow multiple visits all the way down to your bottom line.
- Increasing likes and followers is nice, but how does that help you?
- There are any number of marketing touches that can lead to new business.
- Increasing those touch points with your audience helps.
- But set goals around things that you know impact your business.
- Layers. Bottom-line revenue is often the main one, and work up from there.
- You want more revenue? You need more leads.
- Want more leads? You need more traffic. Want more traffic? You get it.
- Build a marketing funnel and continue to optimize each layer.
- SMART: Specific, Measurable, Achievable, Relevant, Time-Bound
- This helps you add context so you know what role it plays in your marketing.
- Keep your goal something you actually want to achieve so you’ll stay motivated.
- Eg. Increase revenue for next year.
- It’s notspecific enough and leaves out the context of how to get there.
- Set about 2-3 goals each quarter to stay focused.
- Write them down somewhere you’ll see regularly.
- Create a weekly scorecard to keep you focused regularly.
- Hire a solid CPA to help you figure out your money stuff.
62 에피소드
모든 에피소드
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