Sponsorships: Are they worth it for smaller brands? Are they fair to athletes? | April Q & A


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Player FM과 저희 커뮤니티의 Jim McDonald and Mike Farr 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

April’s Q and A episode kicks off with an unplanned behind-the-scenes discussion where we explore the question of sponsored athletes/ambassadors. What do brands like ours really expect to get from sponsoring athletes? How much influence do they really have and how would you measure it? What the difference between awareness advertising and direct response advertising with “promo codes?” How would we decide the best fit? Having been on both sides of this question leads us into a lively discussion.

We also tackled a few more questions:

  • Do we still talk to the people we used to lift with?
  • Why are we trying to go to Mars when we don’t even know what’s in our own oceans?
  • Can we settle on our three favorite movies?

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Hosted by Mike Farr (@silentmikke) and Jim McDonald (@thejimmcd).

Produced by Jim McDonald

Production assistance by Sam McDonald.

Theme by Aaron Moore.

Branding by Joseph Manzo.

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