Productized Vs Customized Services and Monthly Recurring Revenue

35:17
 
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Manage episode 247490978 series 1428215
Player FM과 저희 커뮤니티의 David C. Baker and Blair Enns, David C. Baker, and Blair Enns 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

David and Blair lay out some of the reasons why they think, in most cases, agencies pursuing recurring revenue models are making a mistake.

Links

“Why Monthly Recurring Revenue (MRR) Arrangements May Not Be Ideal” by David C. Baker

The End of Average: How We Succeed in a World That Values Sameness by Todd Rose

Pricing Creativity: A Guide to Profit Beyond the Billable Hour by Blair Enns

The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondō

“Unbundling the Corporation” by John Hagel III and Marc Singer for Harvard Business Review

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