Dan Granger: Leveraging Platforms for Brand Marketing


Manage episode 290635833 series 1505784
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Dan Granger is the CEO and founder of ad agency Oxford Road. It is an ad agency specializing in media placement on radio and television. His company also focuses on other media platforms such as Podcasts and Youtube. Dan works to offer the best class analytics support for media networks.

Some powerful insights in this episode:
  1. Learn how social media content can affect brand marketing.
  2. Explore how companies tackle advertising controversies and problems.
  3. Discover the services and resources that Dan’s agency offers to help its clients.

Today's social media platforms are more progressive than ever. Likewise, brand marketing and advertising have significantly changed. Ruthless though it may seem, your audience and consumers have the right to know how your businesses run.

In this episode, Dan Granger discusses how companies are now keen to prevent controversies and protect their reputation. He believes that this is a result of polarization and political differences. In this case, he emphasizes the importance of showing all sides of the story.

Without proper journalism, Dan also thinks that institutions will collapse. He did not want to be a part of this, so he launched an agency to help business owners establish brand safety. For instance, businesses should align their values in providing sponsorship. Additionally, it is crucial for business owners to assess the belief system of their consumers in the media. If you are interested to know more about the role of social media in brand marketing and brand safety, this episode is for you.

In 2003, Dan graduated from Biola University. He developed a strong background in advertising, brand marketing, and social media marketing. Dan also worked as an account executive for Clear Channel Radio for some time. While working, he focuses on celebrity endorsements, business development, and campaign management. Additionally, he also served as a researcher at Greystone Television.

Recently, Dan launched Media Roundtable, a movement dedicated to dismantling polarization. Here, Dan discusses brands, media figures, and other personalities. His mission is to restore the public truth. This new project offers a non-partisan approach in discussions. Dan believes that shaming is unnecessary in their introspection.

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