))
Question: What happens when you put three enthusiastic marketing professionals in one room? Answer: Endless discussion about the importance of GOOD marketing for business owners, inside tips, and industry knowledge. When Bill Parmentier, Justin Kerr, and Alicia Piazza got together in the later part of 2017, they decided the wanted take their conversation and share their professional marketing tips with local businesses!
…
continue reading
This podcast talks about tricks, trends, and valuable information for then rideshare economy. No topic is off limits as the community comes together for financial independence. Support this podcast: https://podcasters.spotify.com/pod/show/gig/support
…
continue reading
Have you been to a gourmet donut shop lately? If so, it's likely you dished out more for your tasty treat than you would at your local gas station for a sticky bun in a plastic bag. While there is something to be said about the quality of a product or service, attracting customers who will pay more starts with making sure they perceive your busines…
…
continue reading
No matter what type of business you run, your website will always have a place in your sales process. Whether it’s a way for referrals to contact you or having someone sign up for your newsletter, without an updated professional website, you’re missing out on truly scaling as a business. On today’s episode we provide simple and practical examples o…
…
continue reading
There is no denying that video can be a powerful tool. But like every tool, if you're not using it correctly, you're not going to get the desired results. On this podcast we speak with John Antonacci, CMO of Gannon & Scott, a precious metal refining company located in Rhode Island. John shares his vast experience using video as an integral part of …
…
continue reading
From Snap to Insta, there are a lot of social media options out there. On this episode we discuss which ones you will really need to move the needle for your business. From the basic functionality of each channel, to the audiences on each platform, and things to consider when selecting your social media marketing channels. (Bonus: creative ways to …
…
continue reading
Every business has a story to tell, but it is not an easy task to complete. Consumers want a brand they can connect to, a brand that they know, like, and trust. And there is no better way to do this than through the power of story. On this podcast content marketer and master storyteller, Nikki Groom, shares with us practical tips on how you can cre…
…
continue reading
If you're using Instagram to market your business, you'll need an image strategy beyond just “post and pray.” Instagram has 500 million daily users, all of them searching for the next perfectly-curated-image-dopamine-hit. And your brand is not going to capture their interest if it’s not represented in the best possible light. On today's episode we'…
…
continue reading
Have you ever thought about starting your own business, but still need some help on how to get started? Well, the stars have aligned! This week we talk to James Kwon, founder and CEO of Figmints Marketing Agency, and also a veteran at starting businesses (he has NINE founded businesses under his belt). James outlines his fundamental 7-step process …
…
continue reading
Social media is a crowded and fast moving place. In fact, the average social media user each day scrolls the height of the Statue of Liberty! Needless to say, it is getting harder to stand out and grab your customer’s attention. Your social media visuals should consistently convey the same message and experience for your customer so they know you a…
…
continue reading
If your marketing strategy is "let's throw everything against the wall and see what sticks," you need to develop your brand message. Your brand message, comprised of your mission, vision, and values, is the foundation of your marketing efforts. Skip the message and your marketing has no heart. On today's podcast, we speak with Deb Goeschel, "The Me…
…
continue reading
An effective logo carries the message of your brand— it should be uniquely you. It should also be part of a well-considered and scalable identity system that supports your brand. If you think you are getting a “really good deal” on a logo creation, stop and question what you’re really getting. An online logo factory might promise to create a custom…
…
continue reading
Branded photography and videography is more than just pretty pictures. It's about consistently telling your brand's story. People have short attentions spans so, if your social media imagery is not consistently telling your brand story in a quality manner, you’re not top-of-mind. On today’s episode, we sit down with Pearl Macek, who rolls her ten-p…
…
continue reading
You’ve heard the phrase a picture is worth a thousand words but, in marketing, the right picture can be worth a thousand clicks (or a new client). Images are usually the first thing people see and they provide an emotional hook for the viewer so it pays to have the right images for your marketing. On today’s episode we discuss the value of custom p…
…
continue reading
So often we forget to ask, “How does my business make people FEEL?” In a world where we make buying decisions based on emotion, the way our brand makes someone feel is absolutely important. It can be the main differentiator for your business in a crowded market place and make your brand feel authentic. In this week's podcast we speak with Minling C…
…
continue reading
What separates you from your competition and tells your audience who you are, what you do, and why it matters? Your Unique Value Proposition (UVP). And it’s an essential part of your marketing. Your UVP will appeal to your target audience, helping you attract ideal customers and differentiate your business from the competition. Without a UVP, you’r…
…
continue reading
1
Marketing Essentials Podcast - 092 -Use Value Pricing to Raise Your Rates and Attract More Clients
Believe it or not, you can attract more ideal clients when you move away from being the lowest-priced option. As business owners, one of the biggest challenges we face is how to price ourselves. Wouldn't it be nice to charge more than your competitors and still attract the right clients? On this episode, we speak with Lisa Raiche, an unconventional…
…
continue reading
Without a doubt, you show up to work or a business meeting taking your professional appearance into consideration. But have you considered how are you showing up professionally online? Your headshot is the first look your prospects will have of you and, with the rise of social media and online networking, having a polished and well-done headshot is…
…
continue reading
Every business knows they need a website, but just having one is not enough to grow your business. Your website needs to be a marketing asset that converts traffic into clients. On today's episode we talk to Melvin Figueroa, a website expert, who shares his tips on how your website can be optimized and designed with your target audience in mind. Li…
…
continue reading
Find out what matters to your customers and you can be what matters to them. Knowing what your customers really want will help you create unique selling points, differentiate yourself in the market place, and most importantly, help you ATTRACT MORE CUSTOMERS. On this podcast Bill, Alicia, and Justin provide four systematic steps to help you find ou…
…
continue reading
What does branding have in common with photography and mindfulness? Authenticity. On today’s Marketing Essentials Podcast, we speak with Kim Fuller, a professional photographer and mindfulness expert who helps entrepreneurs reveal their authentic self in order to engage and build trust with their clients.…
…
continue reading
At the risk of blowing our own horn (and we’ll keep it soft for those recovering from New Year’s Eve), we produced some great podcast episodes in 2019! Over the course of 12 months, we discussed every marketing topic under the sun, interviewed some amazing guests, and told more than our share of corny jokes. It would be an almost impossible task to…
…
continue reading
Make your New Year's resolution early: create a marketing strategy for the future of your business. In this episode Bill, Alicia, and Justin weigh in on new marketing trends so you can prepare your business for success in 2020 and beyond. With three different areas of expertise, and three different points of view, this podcast is 30 minutes packed …
…
continue reading
If your social media is falling flat, there’s a chance you're not truly and authentically bringing your brand to social media. This is the final installment of our three-part series on branding. You may have a logo, a website, and a weekly blog. You may have even spent money for professional photography. But how are you showing up and branding your…
…
continue reading
Your company's imagery should accurately reflect your brand and your personality. It should tell a visual story that resonates and attracts your ideal audience. You don't need a Hollywood-sized budget to create authentic photography and video to reveal your unique personality to the world, but you do need understand your brand and develop a strateg…
…
continue reading
If you think developing a logo and a style guide is creating a brand, you’re mistaken. In order to create a true brand, you must go beyond the visuals. In this podcast, part one of a three part series, Justin outlines the key elements of a strong and authentic brand that will add to your bottom line and attract ideal clients. Learn how your mission…
…
continue reading
Want to land bigger and better clients in the B2B world? Then you may need to go the extra mile with your marketing. Expand your efforts beyond endless cold calls and sales emails. Make the experience for your prospects personal and meaningful by incorporating Account Based Marketing (ABM). In this podcast, we discuss how ABM can bring you new busi…
…
continue reading
SEO is not a breakfast cereal. It’s the key to be being found on the web. Simply building a website does not guarantee that someone can find you when they do a Google search; you need to optimize it first. Today we speak with Will Smith (no, not the rapper turned actor), a local SEO expert who’s been building and optimizing websites since 2010. He …
…
continue reading
If you don't think drone videography is right for marketing your business, then think again! As drones become ubiquitous in our everyday lives, there are ever-increasing creative ways to use them for marketing your business. Bill Parmentier shares with us several common (and not so common) marketing uses for drones and explains how they can help yo…
…
continue reading
Have you ever considered writing a book? As a business owner, publishing a book can differentiate your brand and build your credibility. On this podcast we sit down with Steven Porter, owner of Stillwater River Publications in Pawtucket, RI. For years, Steven has been helping individuals bring their dreams of writing a book to fruition. His systema…
…
continue reading
Every business has a brand, but what sets yours apart is incorporating the unique parts of yourself into your brand and allowing yourself to be more authentic. On today's podcast, learn what being a pirate has to do with becoming more authentic, original, and consistent. We discuss how to bring your personality to your brand and engage with your id…
…
continue reading
It’s not a matter of IF a public relations crisis will occur, it’s a matter of WHEN. In today’s episode, we talk to Betty Galligan, founder and president of Newberry Public Relations & Marketing, and a PR and crisis management expert. A public relations situation for a business can range from a workplace accident to a public event gone wrong. But e…
…
continue reading
It’s time we talk about your online reviews. Studies show that 72% of consumers trust online reviews as much as recommendations from friends and family. So, if you want to compete digitally, you need to consider your online reputation as part of your marketing strategy. In this podcast we discuss why online reviews matter, how to get more positive …
…
continue reading
Content marketing is an effective way to promote your business both online and offline. However, how do you know when to DIY and when to hire a content writer? On this episode we speak with Aileen McDonough, a content marketer with over 20 years of experience in writing, sales, and marketing, and owner of 3am Writers, a creative communications firm…
…
continue reading
Don't get swindled. It is important that you find a legitimate agency and not a company that added “social media marketing” as a service overnight without any training or experience. But how do you distinguish the difference between a REAL social media marketing company and a “social media enthusiast” or “digital marketing guru” these days? This ep…
…
continue reading
One of the most effective ways to market your business is online, specifically through social media. But you can easily drown in a sea of information, data, tools, and resources. What’s a small business owner to do? In today’s episode our guest, Suzanne McDonald, throws us a lifeline and shares stories and resources that will help you focus on the …
…
continue reading
Not every photographer is the right photographer for you. Hiring the wrong photographer is not only costly and time consuming but can leave you with a bad taste in your mouth from the experience and a final product that is less than adequate. To select the right photographer for your project and get the best overall outcome there are several elemen…
…
continue reading
Google My Business (GMB) is a FREE and easy to use tool but it’s often overlooked when talking about online search. By creating a complete Google My Business profile your business will be: 2.7x more likely to be considered reputable 70% more likely to attract a visit to your location 50% more likely to lead to an online purchase We talk to Mark Col…
…
continue reading
Engagement and interacting with your audience is the whole point of using social media to market your business. However, it’s easier said than done. If you feel like you’re posting, and posting, and posting, but not getting the conversation going with your audience this podcast is for you! Alicia shares tips and strategies that will stop your audie…
…
continue reading
LinkedIn is the #1 B2B social platform, with 2 million entrepreneurs posting content daily. Are you one of those entrepreneurs? Then you should know that your LinkedIn profile is not a resume, it’s the story of your career and why you matter. We’ve invited Nicole Eller, co-founder of The Spark Social to teach us how to bring the right people into y…
…
continue reading
Does your brand 100% truly and undeniably represent YOU? Your business is unique and your brand should be too. But developing an authentic brand requires a strategic process and working with a professional. In this podcast we learn how Justin brought a face (literally) to Bill's brand. While other photographers remain behind the camera, Justin foun…
…
continue reading
In Tuni Schartner's experience as the RI Economic Gardener, guerrilla marketing is "making the most out of the least." In this week's podcast, Tuni shares how she strategically marketed Innovate Newport, a large scale office and co-working project, with a very limited marketing budget. From building your relationships in the community and to grass …
…
continue reading
저자 The Marketing Essentials Team
…
continue reading
All of us have left trade shows with a bag of cheap pens, magnets, and stress balls; many of which end up in the trash and forgotten. But what if you could give a few select clients (or that dream client you’d love to work with) a quality gift that they would appreciate and value? Bob Salvas joins us for this episode to explain how to balance your …
…
continue reading
A mission a statement is not a bumper sticker. It’s a carefully crafted statement that can help you: Connect with the right audience Find more ideal clients Attract right-fit employees who buy in to your company’s philosophy Add revenue to your bottom line If you haven't take the time to put together a mission statement, don't put it off any longer…
…
continue reading
This week we're giving you the down low on the “STDs” of social media: statistics, trends, & data, of course. Nicole Eller of The Spark Social shares her insight from inside the industry. Learn about new statistics, hot trends, and the data to back it all up. Ramp up your social media strategy for summer 2019 with this podcast! Stuff we mentioned d…
…
continue reading
We may be a bit biased but we think podcasts are here to stay! With 44% of Americans listening to podcasts, it’s a great way to educate and market to your target audience. Can a podcast help you grow your business? We think so. But there are elements you should consider before launching your business podcast. The Marketing Essentials Team has learn…
…
continue reading
We may be a bit biased but we think podcasts are here to stay! With 44% of Americans listening to podcasts, it’s a great way to educate and market to your target audience. Can a podcast help you grow your business? We think so. But there are elements you should consider before launching your business podcast. The Marketing Essentials Team has learn…
…
continue reading
저자 The Marketing Essentials Team
…
continue reading
If your a small business owner don't be intimidated by Facebook and Instagram data, learn how to use it! Alicia and the rest of the Marketing Essentials Team will show you where to find your FB and IG data, explain how to interpret it, and learn who your audience is and what resonates with them. In just 15-20 minutes per week you can be on top of y…
…
continue reading
We're taking the discussion this week offline and outdoors to learn about 'Out of Home Advertising' with Bethany Sullivan of Lamar Advertising. From billboards to bus shelters, new updates to the industry can make your ads interactive, real time, and incorporate digital and social media tactics. Bethany explains what you need to know when consideri…
…
continue reading
With 1 billion users every month and 4.2 billion “likes” per day, Instagram is one of the fastest growing social media platforms. It may seem like Instagram is THE social media channel that your business needs to be on. But is Instagram the right choice for your business? What should you post? How often should you post? What are the 'instant' effec…
…
continue reading
