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SEObits.fm helps smart business owners jumpstart their SEO strategy. Learn how small changes can make a big impact on your ability to rank in Google. Each week, Rebecca Gill takes her 15 years of real-world SEO experience and breaks it down into bite-size pieces.
 
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show series
 
In today's podcast episode, Rebecca talks about keyword cannibalization. She explores what it is, how it tends to happen, and what you can do to resolve this common problem. Keyword cannibalization is when a single website unintentionally targets the same keyword phrase across multiple pages, posts, categories, tags, or products. Keyword cannibaliz…
 
In today's podcast episode, Rebecca talks about the importance of internal linking. She explores what it is, how it influences search engines, and what you can do to create a solid internal linking strategy for your website or blog. View the show notes at: https://www.seobits.fm/podcast/internal-linking-hero-of-seo/…
 
In this podcast episode, Rebecca reviews the importance of using structured data in website development and SEO efforts. She covers what it is, how Google and Bing use it, and why it matters to SEO and overall ranking. Structured data is a systematic approach to connecting data points together. It helps search engines categorize and index content i…
 
In this podcast episode, Rebecca reviews the importance of website audits. She talks about how things can go wrong, provides examples of real-world crawls, and also includes a list of her favorite tools for running audits. Show Notes: https://www.seobits.fm/podcast/ep39-ongoing-website-audits/저자 Rebecca Gill
 
In this podcast episode, Rebecca reviews the checklist she uses to optimize website content with her team at emagine. She'll take you through a quick rundown of all the core elements needed to optimize web pages and blog posts. Optimizing website content for search is something everyone can do, however, you do need a plan and a checklist to help ma…
 
In this podcast episode, Rebecca reviews some key metrics that marketers should review in their year-end activities. These data points are critical for understanding what’s working, why something worked, and what needs improvement in the new year. Digital marketing, and of course SEO, is an ongoing effort. It needs constant review, nurturing, and a…
 
In this podcast episode, Rebecca reviews the importance of reviewing your existing content, cleaning up your website, and pruning old blog posts. She walks through some recent work she's done, what was performed, and what failed. Show notes available at https://www.seobits.fm/podcast/ep33-seo-pruning-and-cleaning-house-for-the-new-year/…
 
In this podcast episode, Rebecca talks about Google's ever changing search engine results pages (SERPs). To be successful in today's world of online marketing, we need to keep track of the changes to search intent and the organic search results themselves, as well as, the real estate used for Knowledge Graph information, traditional organic search …
 
In this SEO podcast episode, Rebecca talks about Google Data Studio and walks through what it is and how you can use it within your marketing efforts. Google Data Studio offers lots of options for creating custom reports for in-house usage or for external clients. As a default, the tool brings in data from Google Analytics, Google Search Console, a…
 
In this SEO podcast episode, Rebecca talks about the recent Google algorithm updates and the impact E-A-T is having on marketers and webmasters. Fall has been very active for Google updates and websites all over the world have been feeling the pain of search ranking drops. This is because the idea of E-A-T is becoming more and more important to SEO…
 
In this SEO podcast episode, Rebecca talks about the growth of Semantic Search and the departure of keyword density. She breaks Semantic Search down into manageable pieces so marketers and webmasters can take advantage of this technology. Semantic search is defined as a search for information based on the intent of the searcher and contextual meani…
 
In this podcast episode, Rebecca follows up to her last episode and talks about creating a marketing plan for 2018. She discusses the need for multiple marketing channels and emphasizes the fact that marketers need to focus on a well planned, quality, and diverse marketing program. The best marketing efforts produce goodness and provide value to yo…
 
In today’s podcast episode, Rebecca takes a deep dive into the steps you can take to optimize your website performance. She is joined by AJ Morris and together they navigate the world of website optimization, performance, and speed. Grab the show notes: https://www.seobits.fm/podcast/ep22-optimize-your-website-performance-and-seo/…
 
In this podcast episode, Rebecca explores Schema and the use of Structured Data. She breaks Schema down into manageable pieces so listeners can understand what Schema is, how it is used by search engines, and why it matters to website owners and bloggers. Podcast notes and resources: https://www.seobits.fm/podcast/ep21-understanding-schema/…
 
In this podcast episode, Rebecca talks about the importance of blogging and how it is good for SEO and the soul. She discusses the role blog posts have in marketing and why they are critical to website promotion efforts. She reiterates the fact that blogging is designed to positively impact not just business, but it should also help human readers. …
 
In this podcast episode, Rebecca talks about content silos and how this technique can help with your search engine optimization. A content silo is simply a method of grouping related content together to establish the blog or website’s keyword-based topical areas or themes. View the show notes and resources listed at https://www.seobits.fm/podcast/e…
 
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