최고 Marketing Photographer 팟캐스트 (2024)

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250: Everything About Backlinks With Kari Bjorn 47:24

6h ago47:24

47:24

Friend, I have been talking a lot about SEO, and the reason why is because it’s a strategy that works! Does it take time? Yes. Is it worth it? Absolutely, yes! Meet Kari Bjorn, an Icelandic wedding and elopement photographer currently based in Connecticut. Karry is passionate about small business marketing and SEO — and is currently offering mentor…

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How to Turn More Leads into Bookings 11:39

2d ago11:39

11:39

If you have a tough time turning leads into bookings, I want to share some tips with you. You work so hard for that inquiry just for them to ghost you or say you're not within their budget. Let's change that so you can experience more bookings in your business. OUR PODCAST SPONSOR: Listen to the Called to Both Podcast hosted by Joy Michelle Looking…

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4 Things to Freshen Up in Your Photography Business - Spring Cleaning Edition 11:01

12d ago11:01

11:01

We are in the middle of spring. I hope it's beautiful weather where you are! There's something about spring that just puts me in a cleaning & decluttering mood. I've already done this in my home and studio & was inspired to create a spring cleaning edition episode for you. We are covering the 4 things to freshen up in your photography business this…

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249: Five Things I'm Doing To keep My Biz on Everyone's Radar 18:13

14d ago18:13

18:13

It’s not a secret that the first quarter of 2024 has been a bit slower than previous years, and if you don’t have data from your own business to compare, this could be very scary. However, this is the name of the game; some years will be better than others, and the goal is to keep momentum, even when it's harder to do so. So in today’s episode, I’m…

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Top 5 lessons I've Learned in 10 Years of Owning a Photography Business [Podcast Anniversary & Giveaway] 17:05

19d ago17:05

17:05

We are celebrating 5 years of the Book More Clients Photography Podcast! 🎉 In celebration, we are giving TWO photographers one of these: -A full scholarship to join the From Broke to Booked Blueprint Program -A one hour strategy call Here’s how to enter: 1. Leave us a rating a review on Apple Podcasts. Take a screenshot! 2. Email your screenshot to…

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248: Multiplying Your Marketing Mojo With Bobbi Barbarich 44:31

21d ago44:31

44:31

Friend, today’s episode is an interview I did with my fellow podcaster Bobbie Barbarich. Her show, The Tilt and Shift Podcast, features some amazing and deep conversations with talented photographers, so I recommend you subscribe to her feed. In this episode, Bobbie and I chatted about some recent changes I made to my business and the mindset work …

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You're Making This Huge Mistake in Your Photography Business Due to Fear of The Economy 17:58

26d ago17:58

17:58

If you’re blaming the lack of your photography business on the economy, this episode is going to reframe that. My goal today is to bring you hope, change your perspective, and your negative mindset about having a profitable photography business right now. I know times are tough but I want to help you overcome economic hardship in your business so l…

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How To Stand Out In a Saturated Market Even When Times Are Tough [Live Coaching] 8:27

1M ago8:27

8:27

Let's face it - you live in a saturated market. Every photographer comes to me and says this, but this is not a bad thing!! Listen in as I share strategies to help you stand out and continue to get bookings regardless of saturation or harsh economic times! How do I know my advice works? Because I've been fully booked all 3 months of 2024 and many o…

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247: Ideas on How to Market Your Family Photography Business 13:51

1M ago13:51

13:51

Friends, today we have a question from Rachel Mann Photography (I host Q&A’s on my Instagram Channel) and she asked: “Best way to attract your ideal client as a family?” Well, over a decade ago, I was solely a family photographer when I had just started my photography business. At that time, we didn’t have Instagram (CALM DOWN, YOUNG PEOPLE!!!), so…

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Help! I Want To Raise My Prices, But My Leads & Bookings Are Slow [Live Coaching] 11:10

1M ago11:10

11:10

Today we are going behind the scenes of a coaching call I had last May with one of my From Broke to Booked Blueprint students. Kourtni asked about raising her prices even if she's not getting very many inquiries. Tune in to hear my answer! Our Podcast Sponsor: Looking for a Photography Business Management Software? Iris Works is your one stop shop!…

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These 3 Things Will Skyrocket Your Photography Business 16:15

2M ago16:15

16:15

In today's power packed episode, I am outlining 3 key elements necessary for success all which I currently embody myself. With these three elements in place, photographers can achieve their goals and build a successful and profitable business. Our Podcast Sponsor: Looking for a Photography Business Management Software? Iris Works is your one stop s…

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246: A Business Without A Website With Jon Canlas 1:08:12

2M ago1:08:12

1:08:12

Friend, if you've been a photographer for over 15 years, you've likely heard the name Jon Canlas at least once. If you shoot film, you've definitely heard his name at least twice ;) I've been a fan of his work since the early stages of my career, and I'm thrilled I had the opportunity to have this chat at this stage of my business! A conversation t…

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How Implementing a CRM Can Transform Your Photography Business 36:35

2M ago36:35

36:35

In this episode, I'm chatting with Meredith Gradle, the CEO of Iris Works, a studio management CRM system for photographers. We discuss the importance of implementing a system from the start of your photography business, how Iris Works can automate and improve the client experience, and the power of online booking. Meredith shares her favorite feat…

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Tips for Successfully Moving Your Photography Business to a New Location 17:53

2M ago17:53

17:53

Learn how to successfully move your photography business to a new location in this episode. I'm sharing step-by-step tips, including researching the new area, creating a timeline, changing your SEO, connecting with other photographers, and conducting business as usual. I'm giving you helpful advice on adjusting pricing, avoiding discounts, and stay…

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245: Client's Interview: Inquiries & Perceived Value. 34:35

2M ago34:35

34:35

Today’s episode is a bit different, as I've invited a previous client of mine to share her experience booking a photographer for her engagement session. I photographed Dilihana and her fiance, David, in December, a few months after her initial inquiry. The reason I wanted to hear her point of view was that after presenting my pricing, she politely …

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Becoming a Legit Business: The Step-by-Step Guide to Registering Your LLC and Protecting Your Assets 27:31

2M ago27:31

27:31

I had the pleasure of interviewing Tiffany Bastion, the founder of Bastion Accounting for photographers. We discussed the crucial aspects of becoming a legit business and navigating tax categories. This conversation was filled with valuable strategies and insights that demystify the world of taxes and business structuring for photographers. And I c…

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244: (ENCORE) Five Major Mistakes You Are Making On Your Homepage 18:40

2M ago18:40

18:40

I published this episode 2 years ago and since we are talking a lot about websites, I'm going to share this with all of you! I hope in 2024 you focus on your site as a major component of your marketing strategy! Enjoy this episode! -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠ Purchase The …

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How I'm Marketing My Photography Business This Year 23:22

2M ago23:22

23:22

Does marketing your photography business overwhelm you? Stress you out? Make you want to hide under the covers? If so, you are absolutely going to want to listen to this episode. I'll be sharing 2024 marketing predictions, my strategy for my own photography business, and how to master marketing in your business so you can have your most profitable …

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243: Outside of Social Media What's The Best Tool/Place For Marketing? 16:14

3M ago16:14

16:14

Did you know that Instagram now has Channels? If you've been living under a rock and this is news to you, I just want to let you know that I have a Marketing Channel, and you can join for FREE. There, I'm sharing bite-sized marketing tips, and you can ask questions too! The questions from Today’s episode come from 2 fantastic photographers Rachael …

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Are You Making This Mistake With Your Finances? Plus How to Hire In Your Photography Business 36:04

3M ago36:04

36:04

You’re invited to the Plan To Profit Photographer Summit happening February 7th, 8th. & 9th. Grab your free ticket! Are you refusing to check your bank account or look at how you did in your photography business this month? Does talking about money just make you cringe? Today’s guest, Jen Fischer, is going to uncover why you’re afraid to look at yo…

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Here's Why Your Photography Business Runs Your Life & You Don't Run It 19:12

3M ago19:12

19:12

You’re invited to the Plan To Profit Photographer Summit happening February 7th, 8th. & 9th. Grab your free ticket! Do you feel scattered and like you’re going a million directions all the time? Are you wondering if you’ll ever reach a place where you feel truly balanced? Today’s guest, Chelsi Jo Moore, is going to show you how you can absolutely s…

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Collaborations, Community, Boundaries, Oh My! Don't Miss This Episode 39:25

3M ago39:25

39:25

You’re invited to the Plan To Profit Photographer Summit happening February 7th, 8th. & 9th. Grab your free ticket! It’s no secret that the photography industry can be known for being cutthroat; but it can also be an incredible place of community and collaboration. Our first guest, Danielle Wiebe, shares the importance of community and collaboratio…

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242: Portfolio Building and Curation With David Abel 37:22

3M ago37:22

37:22

Friend, the very first impression that prospects get of your business is through your images. Are you showcasing the kind of work that will attract your ideal client? But here lies the catch-22. How can you attract the clients you want if your work isn't speaking to the right audience? Allow me to introduce David Abel, an international wedding phot…

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How to Have a Successful & Profitable Photography Studio 16:34

3M ago16:34

16:34

You’re invited to the Plan To Profit Photographer Summit happening February 7th, 8th. & 9th. Grab your free ticket! Are you dreaming of the day when you will have a photography studio? Or maybe you’re already a studio owner or renter and wondering how to increase your bookings and profit. My conversation with Laura Esmond is going to inspire you. A…

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What You're Missing With Your Mini Sessions & A Surprise Announcement 24:14

3M ago24:14

24:14

You’re invited to the Plan To Profit Photographer Summit happening February 7th, 8th. & 9th. Grab your free ticket! Over the next few episodes, I will be spotlighting some of our speakers to give you a sneak peek of their topics. In today’s episode, you will meet Kayla Brint. Kayla is a seasoned photographer, studio owner, and dedicated photography…

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241: How to get started with SEO With Brianna Parks 49:13

3M ago49:13

49:13

Happy 2024! Blogging is back in fashion, and I hope this episode provides you with the encouragement and strategies you need to start using this approach as a fundamental tool in your business. Brianna Parks is an adventure elopement photographer in Northern California, and her website receives over 300 inquiries per year, thanks to Google! In toda…

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Ep 280 | Steal My Follow Up Strategy To Convert More Leads into Bookings 21:56

3M ago21:56

21:56

In this episode, I'm excited to share my follow-up strategy for converting leads into bookings. I truly believe in viewing leads as potential future clients, even if they aren't ready to book immediately. I'll walk you through my step-by-step process for handling inquiries and the significance of following up. You will walk away with my follow up s…

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Ep 279 | Don't Skip These 2 Non-Negotiable Steps When Booking Photography Clients 15:29

3M ago15:29

15:29

In this episode, I share two non-negotiable steps that photographers should take when booking clients. One of these non-negotiables will help prevent no-shows and and last-minute cancellations. Implementing these steps will help photographers maintain professionalism and provide a great client experience! Let's dive in! LINKS: Looking for a Photogr…

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Ep 278 | Planning For Your Best Year Yet as a Photographer 30:35

4M ago30:35

30:35

In this episode, I'll be guiding you through a workshop-style journey to help you plan for your best year yet. We will break down the planning process into four key phases: reflect, dream, plan, and pursue. We will reflect on the highs, lows, milestones, and lessons learned from the previous year. We will also work together to set some exciting goa…

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Ep 277 | Struggle With ADHD? Time Management & Planning with Brittnie Renee Photography 30:44

4M ago30:44

30:44

**Enter the Planner Giveaway Here: brookejefferson.com/planner In this episode, I interview Brittnie Renee about the importance of routines and time management for photographers and creative business owners. We discuss how implementing routines and time blocking can help reduce overwhelm and increase productivity. Brittnie shares her personal journ…

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Ep 276 | Steal My Camera Settings for Indoor & Outdoor Photography 17:33

4M ago17:33

17:33

In this episode, I'll be sharing my camera settings for indoor and outdoor photography sessions. It's important to note that these settings are not one-size-fits-all and may vary depending on your camera, lenses, location, and lighting conditions. I'll provide specific settings for outdoor sessions, indoor sessions, and studio sessions, including I…

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Ep 275 | Behind The Scenes of My Black Friday Sale (Results & Strategy) 21:08

4M ago21:08

21:08

In this episode, I share the behind-the-scenes details of my successful Black Friday sale for my local photography clients. I'll discuss the offer I created, how I marketed it, and the results I achieved. Additionally, I'll provide valuable lessons learned and takeaways for photographers planning their own Black Friday offers. HIGHLIGHTS: Black Fri…

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Ep 274 | Photography Pricing for Beginners: 3 Steps to Set Your Prices and Book More Clients 23:38

5M ago23:38

23:38

In this episode, I discuss the importance of pricing your photography sessions profitably from the very beginning. I emphasize the need to use a pricing formula that takes into account your lifestyle, goals, and expenses. I also advise photographers to craft packages that support their client experience and showcase their value. I caution against o…

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Ep 273 | My Best Tips For Achieving a Lifestyle & Candid Photography Session 24:57

5M ago24:57

24:57

In this episode, I am pulling back the curtain on how I interact with my own families at my family photography sessions. If you are wanting to achieve a more lifestyle and candid look at your sessions, press play. HIGHLIGHTS: -Warming clients up before photo shoots -Photography techniques and posing -the difference between posing and prompting -Pho…

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240: Five Ways to Show Gratitude in the Wedding Industry and Grow Your Business 9:18

5M ago9:18

9:18

Gratitude plays a significant role in both my life and business, so here are five ways to show gratitude in the Wedding Industry and Grow Your Business! In this super short episode, but very applicable, I share with you five simple strategies to show gratitude, while getting noticed by your favorite vendors. ARE YOU READY TO LEVEL UP YOUR PHOTOGRAP…

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Ep 272 | Navigating Our Identity as More Than a Mother with Elisabeth Emmerich 29:12

5M ago29:12

29:12

We are airing a bit of a unique episode today, but it's one that I know you mamas need! Elizabeth Emmerich is a licensed professional clinical counselor and registered play therapist who runs a private practice. She discusses her business journey and finding flexibility as a mother. Some key pain points we discussed that mothers struggle with are f…

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Ep 271 | Client Experience: 5 Things That Will Make or Break Your Client Experience and Referrals 44:18

5M ago44:18

44:18

How would you rate your client experience? Even if you said a 10, I promise this episode is going to reveal areas you haven't thought about yet. In this episode, I want to reveal 5 things that will make or break your client experience and referrals. One of my favorite things about my photography business is building relationships and having clients…

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Ep 270 | Want to Grow Your Photography Business to Full Time Income? Press Play & Learn How 20:46

6M ago20:46

20:46

Want to grow your photography business to full time income? This is the episode for you! Let's have a real and raw conversation about what it takes. Don't miss out on the upcoming masterclass all about going full time in your photography business. Keep your eyes peeled for more info! Looking for more? Check out the photography templates on Etsy. Lo…

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239: How To Use ChatGPT To Write Better Content With Corey Potter 46:05

6M ago46:05

46:05

Friend, so it's been several months since the release of ChatGPT and since AI is going nowhere we might as well learn how to use it. This chat with Corey Potter from Fuel Your Photos is packed with knowledge, dos and don'ts, and general ideas as to how to use ChatGPT as a tool to help you with your writing. This episode is perfect for photographers…

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238: How to Market Your Photography Business When You Are Feeling Overwhelmed With Aida Glowik 48:36

6M ago48:36

48:36

Friend, we all have been there: Overwhelmed, is the reality of running a business, at some point, you will face some things that will overwhelm you, but you need to find a way to reset your nervous system and carry on. Today’s episode is an honest chat with Aida Glowik a wedding photographer based in Germany. She is also a speaker and host of My We…

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Ep 269 | Winter Marketing Strategies To Implement Right Now So You Don't Have an Empty Calendar 29:16

6M ago29:16

29:16

In this episode, Brooke is discussing winter marketing strategies. Winter has a bad rep of being a slow season, but it doesn't have to be that way for you. So much is covered in this episode including how to restructure your packages/offers, marketing strategies, and mindset shifts. It's a must listen if your calendar is looking empty for December …

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Ep 268| How to Have Your BEST Black Friday Yet as a Photographer 30:18

6M ago30:18

30:18

In this episode, Brooke discusses the topic of Black Friday and shares fresh ideas for creating urgency in Black Friday offers. She emphasizes the importance of creating urgency ethically and not resorting to scammy or sleazy sales tactics. Listeners are encouraged to take notes and prepare to implement these ideas for their own Black Friday promot…

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237: How To Shoot Better Candids So You Can Book More Clients With Bobbi Barbarich 1:04:02

6M ago1:04:02

1:04:02

Friend, Meet the incredibly talented Bobbi Barbarich, an award-winning documentary wedding and family photographer known for her unique perspective on traditions and her ability to find magic in the everyday. In this conversation, we dive into the world of candid photography, the art of documentary coverage, and how to capture your clients authenti…

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Ep 267| Lacking Confidence as a Photographer? Press Play For a Confidence Boost 17:03

6M ago17:03

17:03

**This episode is audio from a live event I did earlier this year! In this episode, Brooke Jefferson shares her CEO Confidence Blueprint and emphasizes the importance of taking action in building confidence in your photography business. She shares her own journey of starting with a borrowed camera and eventually turning her passion into a full-time…

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Ep 266| Drowning in Busy Season? Listen Right Now For Real Time Advice 25:56

6M ago25:56

25:56

In this episode, Brooke acknowledges the busy season that many photographers are experiencing. She addresses the challenge of balancing personal and professional commitments and provides tips and strategies for navigating this busy time. Brooke emphasizes that it is possible to handle it all and offers real-time advice for staying productive and av…

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Ep 265| Ready To Hit Your First $1,000 Month in Your Photography Business? 17:57

7M ago17:57

17:57

In this episode, Brooke shares her personal journey from starting as a nobody in the photography business to replacing her full-time income and still thriving after 10 years. She empathizes with those who are frustrated with their current business situation but have big goals. Brooke offers inspiration, encouragement, and practical advice for achie…

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236: A New Quarter, a Fresh Start: Dive into Data Analysis Now! 10:01

7M ago10:01

10:01

Friend, as a business owner, I find it valuable to assess where my business stands at the beginning of each quarter. But when it comes to the last quarter, I take a deeper dive. I review the data from the previous months, gathering insights from the entire year. This helps me make informed changes and kickstart the new season with a strategic edge.…

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235: Don't Do This To Your Prospects 20:02

7M ago20:02

20:02

You might be turning people away by engaging in any of these behaviors with your prospects! In this episode, I share a recent interaction I had with a company I wanted to hire and how their customer service left me feeling confused, annoyed, and sadly turned off by their brand. Avoid making these mistakes at all costs! ARE YOU READY TO LEVEL UP YOU…

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Ep 264| Does Your Website Suck? Faith Hanan Shares Her Tips For Using SEO + Copy In Your Business 34:13

7M ago34:13

34:13

Does your website suck? I'm interviewing Faith Hanan, an SEO consultant and copywriter who is going to answer this question for you. Faith shares a little insight into her business journey and then gives practical tips for how to increase conversions on your website. Faith shares her expertise in website optimization and copywriting, offering valua…

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Ep 263| Steal My Local Collaboration Ideas For Your Photography Business This Holiday Season 13:40

7M ago13:40

13:40

Today's episode is JUICY as I break down some local collaboration ideas that you can use in your own business this holiday season. I rave all the time on how important it is to become known in your community and these collaboration ideas will help you do just that! Grab your notebook and pen and let's go! Looking for more? Check out the photography…

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