최고 Marketing Experts 팟캐스트 (2025)

1
Stop Losing Anonymous Traffic: AI Retargeting For Shopify Stores 43:29

9h ago43:29

43:29

Welcome to eCommerce Fastlane. Today, my guest is Francesco Gatti, Co-founder and CEO Of Opensend. In this episode, we’re diving deep into a game-changing solution for Shopify brands struggling with one of the biggest revenue gaps—anonymous website visitors. OpenSend helps brands identify up to 40% of unknown visitors, turning them into real opport…

1
How to Hire a Fractional CMO (And What to Expect) -- with Andrew Dod 14:16

1d ago14:16

14:16

Hiring a Chief Marketing Officer (CMO) is a big commitment—especially for growing companies that may not have the budget for a full-time executive. That’s where fractional CMOs come in. A fractional CMO provides high-level marketing leadership without the full-time price tag. But how do you find the right fit for your business? Andrew Dod, an exper…

1
The CX Layers - how Data and Content feed into the Personalization Layer - Midway status by Rasmus Houlind 21:37

8d ago21:37

21:37

In this special episode of the Hello $Firstname podcast, we’re doing things a little differently than normal. Having covered several episodes of season 2 and having discussed and presented the concept of the CX Layers that show how Personalization feeds from both the Data Layer AND the Content Layer, I thought it was time for a midway stop and intr…

1
AI-Powered Customer Service: How Gladly Helps Brands Like Rothy's Deliver Empathy At Scale 36:20

5d ago36:20

36:20

Welcome to eCommerce Fastlane. Today, my guest is Austin Reece, Head of Product Marketing and Revenue Enablement at Gladly. In this episode, we dive deep into how AI-powered customer service is transforming the way brands engage with their customers—before, during, and after a sale. Brands like Nordstrom, Warby Parker, Crate & Barrel, and Rothy’s a…

1
Helping Brands Drive Profitable Growth With AI Segmentation 27:48

7d ago27:48

27:48

Welcome to eCommerce Fastlane. Today, my guest is Aaron Schwartz, Co-Founder and CEO of Orita. In this episode, we dive into the evolving world of email deliverability and how AI-powered machine learning is transforming how brands connect with their customers. Aaron has been a key player in eCommerce for years, co-founding and leading brands like P…

1
Outpriced? Not on Amazon: How AI Dynamic Pricing Gives You the Edge 36:30

14d ago36:30

36:30

Welcome to eCommerce Fastlane. Today my guest is Chad Rubin, Founder and CEO of Profasee. In this episode, we dive deep into the evolving world of Amazon pricing strategy and the powerful role of AI-driven dynamic pricing. Chad has spent nearly 20 years in eCommerce, building and selling multiple businesses, including Skubana and Prosper Show. Now,…

1
How to Manage Your Sales Pipeline Like a President’s Club Seller -- with 30mpc's Nick Cegelski 20:01

16d ago20:01

20:01

A messy pipeline doesn’t just frustrate your sales leader—it kills deals. When sellers don’t have a clear picture of where each opportunity stands, they waste time chasing the wrong prospects, struggle to forecast accurately, and ultimately lose revenue. So why isn’t pipeline hygiene every team’s top priority? Because it takes time, discipline, and…

1
Insights From the CEO of Society Brands, A Leading Tech-Enabled Consumer Products Company 27:44

21d ago27:44

27:44

Welcome to eCommerce Fastlane. Today my guest is Michael Sirpilla is the CEO and Co-Founder of Society Brands. In this episode, Michael dives into the unique strategies Society Brands employs to help eCommerce businesses scale and thrive. Over the last few years, Society Brands has acquired 12 companies and achieved over $100M in annual revenue, wi…

1
🚀 How Points Lead to Pathos - an interview with Zsuzsa Kecsmar about how Loyalty and Personalization Converge 32:07

22d ago32:07

32:07

In this week’s episode, I had the pleasure of speaking with Zsuzsa Kecsmar, Chief Strategy Officer and co-founder of Antavo, one of the most powerful loyalty management platforms. Together, we unpacked how loyalty programs can act as the glue between content, data and personalization, and how they’re helping brands build emotional connections with …

1
How (And When) to Hire a Marketing Agency vs. In-house -- with Brianna Doe 15:22

23d ago15:22

15:22

Hiring your first marketing agency? Get prepared now. In this episode of Closing Time, we break down everything you need to know before making the leap—like when it’s the right time to bring on outside help, how to choose between full-service or boutique agencies, and the key questions you should ask during the selection process. What’s the tipping…

1
Delivering Better Customer Experiences Through Integrated Supply Chain 45:43

28d ago45:43

45:43

Welcome to eCommerce Fastlane. Today my guest is Sean Henry, Co-Founder and CEO of Stord. In this episode, Sean shares how Stord is transforming the logistics and fulfillment landscape for Shopify-powered brands. He dives into the challenges brands face in managing post-purchase experiences and how Stord’s innovative platform eliminates the ineffic…

1
Is Flying Tiger Copenhagen Done with Translating Content? An interview with AI Manager, Rasmus Schlosser 39:43

29d ago39:43

39:43

In this episode of The Hello $Firstname Personalization Podcast, I had the pleasure of chatting with Rasmus Schlosser, AI Manager at Flying Tiger Copenhagen. What really stood out was how Generative AI is solving a massive challenge they face. ✨ This episode is a little different – it doesn’t dwell much on personalization but instead explores the u…

1
Discounting Dangers: How to Keep Deals Moving Without Discounting in B2B Sales 24:11

30d ago24:11

24:11

Discounting in B2B sales is one of the quickest ways to erode trust and credibility—so why does it happen so often? In this episode of Closing Time, John Barrows, CEO of JB Sales Training and author of I Want to Be in Sales When I Grow Up, breaks down why proactive discounts often do more harm than good, how they devalue your offering, and why they…

1
Breaking Free From The Black Box: Transparent Ad Automation For Ecommerce 42:33

1M ago42:33

42:33

Welcome to eCommerce Fastlane. Today my guests are Mitsunaga Kikuchi, Founder and CEO of Shirofune, and Rocco Baldassarre, VP of Account Strategy. In this episode, Mitsunaga and Rocco discuss how Shirofune blends human intelligence and automation to optimize digital advertising like never before. We dive into topics like: Simplifying Campaign Manag…

1
Lights, Camera, Sell: Finding Success with Video Prospecting in 2025 (Plus Tips From Improv Comedy) -- with Chris Bogue 18:33

1M ago18:33

18:33

Still waving a whiteboard in desperation on your sales videos? Or kicking off with a screen share in your intro? Let’s leave those habits in 2024. Chris Bogue, sales coach and author of The Complete Guide to Selling on Video, believes video is a goldmine for storytelling and connection—if done right. In this episode of Closing Time, Chris shares ac…

1
Retention, Personalization, and the Power of Emotions - a conversation with Tom Burrell 50:25

1M ago50:25

50:25

In this episode of The Hello $Firstname Personalization Podcast, Rasmus Houlind sits down with Tom Burrell, founder of Retention Coach, to explore how businesses can turn retention strategies into a powerful growth engine. Drawing on a career spanning roles at Manchester United, DAZN, and TalkTalk, Tom shares actionable insights into why retention …

1
Scaling Video Content At Speed: Inside Airpost.ai’s AI-Powered Platform 24:44

1M ago24:44

24:44

Welcome to eCommerce Fastlane. Today my guest is John Gargiulo the Co-Founder and CEO of AirPost. In this episode, we explore Airpost’s revolutionary approach to video content creation for Shopify brands. Our conversation delves into: AI-powered video content generation at scale Streamlined social media ad production Professional studio integration…

1
How to Get SaaS Pricing Right (and What Most Companies Get Wrong) -- with Bill Wilson 20:34

1M ago20:34

20:34

Pricing a SaaS offering is probably the hardest issue most leadership teams will tackle. In this episode of Closing Time, we sit down with Bill Wilson, founder and CEO of Pace Pricing, a B2B SaaS pricing consultancy. Bill brings his expertise to unpack the complexities of SaaS pricing, from determining who within an organization should own pricing …

1
Unboxing Success: How Custom Packaging Drives Customer Loyalty 27:17

2M ago27:17

27:17

Welcome to eCommerce Fastlane. Today my guest is Philip Akhzar, the visionary founder and CEO of Arka. In this episode, Philip Akhzar, founder of Arka, reveals how his company is revolutionizing ecommerce packaging through AI-powered optimization and sustainable solutions. From transforming post-purchase experiences to implementing cutting-edge war…

1
Braze VP of Product Marketing, Kelsey Nelson on Growth Product Marketing 19:04

2M ago19:04

19:04

Questions covered in this episode: 00:21 Opening Question: Journey into and through product marketing 02:29 How do you define growth product marketing and how it differ from traditional quote-unquote product marketing? 04:29 How do you like to sort through some of the signals to find the right stories to tell to the market? 08:13 How do you empower…

1
From Content Crisis to Customer Relevance - scaling Personalization with efficient Content Management 1:04:40

2M ago1:04:40

1:04:40

In this latest episode of Hello $Firstname Season 2, I sat down with Nicole France, Chief Evangelist at Contentful, to dig into how brands can truly make personalization work at scale—and the challenges they face in making it happen. Personalization sounds like a simple concept, right? After all, we all know the importance of getting data sorted an…

1
Don’t Just Start Another B2B Podcast—Turn It Into a Media Brand for Real ROI -- with MarTech's Ben Shapiro 18:26

2M ago18:26

18:26

No matter your industry, media isn’t optional—it’s essential to your go-to-market strategy. Think launching a B2B podcast is enough to check the media box? Think again. In this episode of Closing Time, Ben Shapiro, founder of I Hear Everything, explains why businesses need to think bigger. Discover how to use media as a strategic channel—just like …

1
Simplifying Multi-Channel Commerce: How Pipe17 is Revolutionizing Order Operations 46:17

2M ago46:17

46:17

Welcome to eCommerce Fastlane. Today, my guest is Mo Afshar, the Founder and CEO of Pipe17. In this episode, we uncover Pipe17’s innovative approach to solving operational complexities for scaling Shopify brands. Our conversation explores: Evolution from basic Shopify operations to unified commerce Strategic implementation of ERP and multi-channel …

1
AI-Powered SMS Marketing: How Postscript Is Revolutionizing Customer Engagement 45:14

2M ago45:14

45:14

Welcome to eCommerce Fastlane. Today, my guest is Mike Manheimer, the Chief Customer Officer of Postscript. In this episode, Mike reveals PostScript’s innovative approach to SMS marketing, highlighting their AI Infinity Testing technology and strategic solutions for Shopify merchants. In our conversation we explore: Evolution from basic SMS blasts …

1
Lattice VP of Product Marketing, Emi Hofmeister on Storytelling 26:41

2M ago26:41

26:41

Questions covered in this episode: 00:19 Opening Question: Journey into and through product marketing 03:25 Can you share a little bit about how you think about crafting great product stories that resonate with customers? 06:08 How do you balance technical details, emotional storytelling, and the unique capabilities to tell a differentiated story a…

1
Your CRM Buying Guide: Avoiding Pitfalls, Planning for Growth, and Driving Adoption -- with CRM consultant Jason Kramer 16:38

2M ago16:38

16:38

Few decisions shape your business quite like choosing a CRM. That’s why you need a solid CRM buying guide to steer you clear of the pitfalls. Meet Jason Kramer, Founder and CEO of Cultivize, a CRM consultancy. In this episode of Closing Time, Jason shares the must-ask questions to ensure your CRM fits your needs today—and scales with you tomorrow. …

1
Qualia VP of Marketing, Charlene Wang on Product Marketing KPI's 29:26

3M ago29:26

29:26

Questions covered in this episode: 0:18 Opening Question: Journey into and through product marketing 1:48 How do you think about deciding what KPIs truly reflect the success of product marketing efforts? Do you have any favorite KPIs that you feel have been overlooked but are useful for product marketing? 05:33 How do you think about the reporting …

1
Personalizing Content to make Pandora sparkle - The Hello $Firstname Podcast - S02E02 47:43

3M ago47:43

47:43

A Conversation with Julie Marie Hermann: Personalization at Pandora In this episode of Hello $Firstname Season 2, I had the pleasure of sitting down with Julie Marie Hermann, Personalization and CX Manager at Pandora, the world’s largest jewelry brand by volume. With over 33,000 employees and a presence in more than 100 countries, Pandora is leadin…

1
Why Fractional Sales Leadership Could Be Your Next Big Career Move -- with Louie Bernstein 14:31

3M ago14:31

14:31

Is fractional sales leadership right for you? In this episode of Closing Time, LinkedIn Top Voice and fractional sales leader Louie Bernstein shares what it takes to succeed in this unique role. Louie covers the essentials, from finding clients to setting contract terms and pricing engagements. Plus, he dives into the highs and challenges of the jo…

1
E-commerce Innovation: How Sticker Mule Disrupted Custom Printing 31:39

3M ago31:39

31:39

Welcome to eCommerce Fastlane. Today, my guest is Anthony Constantino, the Founder and CEO of Sticker Mule. In this episode, Anthony shares his journey of transforming a simple idea into one of the world's most popular custom printing companies. In our conversation, we explore: Building an internet manufacturing company from scratch Leveraging tech…

1
Scaling, Selling, And Supporting Other Founders: How Two DTC Entrepreneurs Are Reshaping Entrepreneurial Networks 37:27

3M ago37:27

37:27

Welcome to eCommerce Fastlane. Today, my guests are Aaron Spivak, former Co-Founder of Hush Blankets, and Chris Meade, Co-Founder of Crossnet. In this episode, these successful entrepreneurs share their journeys and insights on: Building Category-Defining Brands Scaling Through Retail Partnerships Creating Authentic Founder Communities Aaron and Ch…

1
Simplifying Complex Sales: How Big Sur AI's Sales Agent Makes Product Discovery Effortless 46:04

3M ago46:04

46:04

Welcome to eCommerce Fastlane. Today, my guests are Vinod Kumar Ramachandran and Arnaud Weber, Co-Founders of Big Sur AI. In this episode, Vinod and Arnaud share their innovative approach to solving one of ecommerce's biggest challenges - converting more site visitors into customers while reducing dependency on paid advertising. The Challenge of th…

1
Pendo VP Product Marketing, Jackie Palmer on Product Launches 35:07

3M ago35:07

35:07

Questions covered in this episode: 0:32 Opening Question: Journey into and through product marketing 2:57 Can you share any stories about a memorable launch that you've been a part of and how you've adapted to make it a success? 10:32 How do you think about messaging and working with analysts or cross-functional partners to ensure that messaging is…

1
Season 2 Premiere - Discussing the Content Crisis and the Content Layer with Frans Riemersma 54:01

3M ago54:01

54:01

The Content Crisis in Personalization and the Content Layer In the season premiere of Hello $Firstname Season 2, I had the privilege of sitting down with my co-author, Frans Riemersma, founder of MartechTribe and a global thought leader in marketing technology. Frans is working closely together with Scott Brinker on the MartechMap.com that most mar…

1
Revolutionizing Social Commerce: How LoudCrowd Is Transforming Influencer Partnerships 39:17

3M ago39:17

39:17

Welcome to eCommerce Fastlane. Today, my guest is Gary Garofalo, the CEO & Founder of LoudCrowd. In this episode, Gary shares his innovative approach to creator commerce and how brands can leverage personalized storefronts to drive revenue through authentic influencer partnerships. We explore the three key challenges that brands face with tradition…

1
Making Sales Frameworks Work For You (Not the Other Way Around) -- Part 2 with Jeff Bajorek 17:26

3M ago17:26

17:26

With so many sales frameworks to choose from, it’s easy to get lost in the rules and lose sight of what makes each approach effective. We met Sales Coach Jeff Bajorek in a recent episode of Closing Time, where he walked us through the highs and lows of various sales methodologies like the MEDDICC sales methodology, Miller-Heiman strategic selling, …

1
Beyond The Platform: Dylan Lam’s Strategies For Leveraging External Momentum On Amazon 38:49

3M ago38:49

38:49

Welcome to eCommerce Fastlane. Today, my guest is Dylan Lam, the Founder of Omirank. In this episode, Dylan shares his expertise on the “art of unconventional launch” and reveals his unique approach to Amazon selling that turns traditional ecommerce wisdom on its head. The Challenge with Traditional Amazon Selling Dylan addresses the common pitfall…

1
Splunk Senior Director, Product Marketing, Michael Olson on Competitive Positioning 32:35

3M ago32:35

32:35

Questions covered in this episode: 0:26 Opening Question: Journey into and through product marketing 4:14 How do you convince customers to care about what makes your product different? 7:32 Can you share an example of a time when you faced intense competition and walk us through some of the processes of how you crafted competitive positioning and u…

1
Safeguarding Your Brand: Strategies To Combat Online Counterfeiting 50:13

3M ago50:13

50:13

Welcome to eCommerce Fastlane. Today, my guest is Stanley Ference is the Founding Principal Attorney at Ference and Associates. In this episode, Stanley shares his expertise on protecting your brand from counterfeiters and intellectual property theft, addressing three critical areas: Patents and Trademarks Online Marketplace Protection Social Media…

1
4 Top Sales Methodologies: Which Fits Your Organization Best? -- with Jeff Bajorek 15:19

3M ago15:19

15:19

Challenger vs. Sandler vs. Miller-Heiman vs. MEDDICC. How do you choose a sales methodology? In this episode of Closing Time, we welcome Sales Coach Jeff Bajorek as he walks us through the what, why, and when of the top sales methodologies on the market. Whether you are a new sales leader searching for the right program or a salesperson wanting to …

1
Navigating The Future Of UGC And Influencer Marketing 57:33

3M ago57:33

57:33

Welcome to eCommerce Fastlane. Today, my guest is Danil Saliukov the Co-Founder and CEO Of Insense. In this episode, Danil shares his expertise on navigating the evolving landscape of digital advertising and creator commerce, particularly focusing on: Privacy Changes Creator Economy TikTok Shop Danil shares strategies for adapting to iOS privacy up…

1
LinkedIn Director of Product Marketing, Andrew Kaplan on Go-To-Market Strategy 23:12

3M ago23:12

23:12

Questions covered in this episode: 0:24 Opening Question: Journey into and through product marketing 2:24 How do you think about go-to-market strategy and how do you feel about audience segmentation, especially when dealing with a broad user base, like you have at LinkedIn? 6:37 How do you think about executing the go-to-market strategy? 11:45 How …

1
Authentic Connections: How Nift Is Changing The DTC Landscape 29:56

4M ago29:56

29:56

Welcome to eCommerce Fastlane. Today, my guest is Elery Pfeffer, the CEO and Founder of Nift. In this episode, Elery shares innovative strategies for customer acquisition and retention through strategic gifting, addressing the challenges of rising customer acquisition costs and platform dependence. Key Discussion Points: Breaking free from traditio…

1
Redefining Marketing: Customer-Centric Strategies for Agency Growth in 2025 -- with Marketbridge's Tony Mohr 24:46

4M ago24:46

24:46

Today’s most successful agencies know that real growth comes from putting the customer at the center of every strategy. But shifting to a truly customer-centric approach means rethinking traditional marketing tactics and rallying entire teams around a shared vision. In this episode of Closing Time, Tony Mohr, former CEO of strategic marketing agenc…

1
From Concept To Customer: Printful's Blueprint For POD Excellence 53:41

4M ago53:41

53:41

Welcome to eCommerce Fastlane. Today, my guest is Valts Feldbergs, Senior Partnerships Lead at Printful. In this episode, Valt shares insights on building a successful print-on-demand business and how Printful has become a global leader in the industry. The company serves over 400,000 active customers and fulfills more than 1 million products month…

1
Mastering Global Address Verification: Loqate's AI Technology Is Transforming eCommerce Delivery 43:23

4M ago43:23

43:23

Welcome to eCommerce Fastlane. Today, my guest is Alex Bryan, the Customer Success Manager at Loqate. In this episode, Alex shares his expertise on tackling three critical challenges in ecommerce: Accurate Address Verification International Market Expansion Customer Experience Enhancement Alex reveals strategies for improving delivery accuracy, red…

1
Shopify Finance Unveiled: Transforming Money Management For Online Merchants 39:20

4M ago39:20

39:20

Welcome to eCommerce Fastlane. Today, our guest is Vikram Anreddy serves as the Head of Product for Financial Services at Shopify. In this episode, Vikram shares insights on how Shopify is transforming ecommerce financial management through its comprehensive suite of tools including Shopify Balance, Shopify Capital, Shopify Credit, Shopify Bill Pay…

1
What is Sales Enablement? And Why You Need the Function in Your Organization -- with Databrick's Danny Wasserman 19:58

4M ago19:58

19:58

The stigma is gone when it comes to sales enablement. Once the red-headed stepchild, sales enablement has grown into a key part of a successful go-to-market program. Join Danny Wasserman of Databricks in this episode of Closing Time as he talks about all things enablement - from answering the question ‘What is sales enablement’ to the tech stack, p…

1
The Future Of Ecommerce Is Video: How Vimmi Is Transforming Shopify Stores 46:37

4M ago46:37

46:37

Welcome to eCommerce Fastlane. Today, our guest is Eitan Koter, is the Co-founder and Co-CEO of Vimmi. In this episode, Eitan shares his expertise on leveraging video commerce to drive sales and enhance customer engagement, addressing key challenges in modern ecommerce: Video Commerce Evolution Live Shopping Innovation Multi-Channel Integration Thr…

1
Scaling Smarter: The Hire Odesa Approach To Building Elite Remote Tech Teams 31:27

4M ago31:27

31:27

Welcome to eCommerce Fastlane. Today, our guest is Val Narodetsky, the founder and CEO of Hire Odessa. In this episode, Val reveals how Shopify brands can access elite Ukrainian tech talent while achieving significant cost savings: Up to 70% lower costs 14-day placement time Top 1% of tech talent Val shares strategies for connecting US and Canadian…

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