Claus Lauter 공개
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An eCommerce podcast dedicated to Shopify Store Owners who are under $100k a month and want to optimize their business for Maximum Conversions & Revenue. Each week you get actionable advice, strategies, and hear from special guests talking about various topics on how to run a profitable business on Shopify. Learn how to survive in the fast-changing eCommerce world with your host Claus Lauter and get eCommerce business advice you can’t find on Google. If you're interested in being a guest on ...
 
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show series
 
In this episode, I talk with Artyom Rabzonov, Co-founder at Exto.io, about how to use upsell and cross-sell to improve your conversion rate and average order value. On the Show Today You’ll Learn: Why you should use up- and cross-sell on your store. How to find out where to put your up and cross-sells. Why you should use post-purchase upsells And m…
 
In this episode, I talk about the upcoming release of Apple's iOS15 release and the impact it will have on email marketing for your Shopify store. On the Show Today You’ll Learn: Update on Apple Mail Privacy Protection How does this impact your email marketing How can you prepare for this update And more! Got A Question You Want Answered On the Pod…
 
In this episode, I talk with Naveen Gupta, founder of sparq.ai, about how to use site search and collection filters to improve your conversion rate and average order value. On the Show Today You’ll Learn: Why you should use a predictive search on your store. How predictive site search improves your conversion rate and AOV. How suggestions in search…
 
For a limited time, I'm giving you free access to selected lessons of my signature program, GET CONVERSIONS. Let’s be clear: This isn't for beginners. This is NOT another "get-rich-quick" course for eCommerce beginners showing you how to dropship from China. This program has been designed for those with already an established eCommerce store lookin…
 
In this episode, I talk with Ruben Arnold, Founder of cartstream.io, about how to use in-store cross-promotion marketing to promote your products in other Shopify stores. On the Show Today You’ll Learn: The power of cross-promotion marketing How you can reach new customers How you can increase brand awareness Why cross-promotion marketing gives you…
 
In this episode, I share my tips on how to improve your mental and physical health as an entrepreneur. On the Show Today You’ll Learn: Why Physical & Mental Health is important for your success How the Pomodoro Technique can help Why you should align your working hours with your biorhythm How Biohacking can help you And more! Got A Question You Wan…
 
In this episode, I talk about the pros and cons of using a free vs a paid theme for your Shopify store. On the Show Today You’ll Learn: What to do when you want more features in your store When to choose a developer over an app Why a paid theme might save you money And more! Got A Question You Want Answered On the Podcast? Ask your questions or let…
 
In this episode, I talk to Dan Hadley, co-founder of carboncroc.com, about how to make your products carbon neutral. On the Show Today You’ll Learn: How to make your products carbon neutral How to build a sustainable brand How a Shopify app can help with that How becoming carbon neutral impacts your pricing And more! Links: https://carboncroc.com/ …
 
In this episode, I discuss the pros and cons of testing different cart options to increase conversions on Shopify. Got A Question You Want Answered On the Podcast? Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a c…
 
In this episode, I talk to Kevin Rizer, Author of the upcoming book "Always Wear Pants", about how to survive and thriving while working from home or remotely and location independent. On the Show Today You’ll Learn: Working Location Independent - Is that your dream? The downsides and pitfalls of working remotely How to motivate yourself and how to…
 
In this episode, I talk to Elizabeth Pampalone, Founder of getabsolutemarketing.com, about how to generate a year's worth of marketing content in just five days. On the Show Today You’ll Learn: What if you could create 1 YEAR of Marketing Content in just 5 DAYS. How to take your brain into hypermode to create content How to set up the assembly line…
 
What is your 2021 Shopify app strategy to increase revenue? In this episode of the Ecommerce Coffee Break, I go through Shopify apps and strategies that help you to increase your store's revenue. On the Show Today You’ll Learn: What you need to do before adding more Shopify apps to your store Which Shopify apps I use and would recommend Why the rig…
 
In this episode, I speak with Dan Kleinman, founder of bambassadors.com, about how to promote your brand using ambassadors and influencers. On the Show Today You’ll Learn: Why Facebook Ads & User-generated content works (UGC) for your brand Why social proof is incredibly persuasive for shoppers Why you should use brand ambassadors and where to find…
 
In this episode of the Ecommerce Coffee Break, I talk about how you can get a Virtual Business Phone Number + Professional Voicemail for your Shopify Store. On the Show Today You’ll Learn: Why having a phone number is important for your Shopify business Where to get a Virtual Business Phone number How to set up your Voicemail the right way And more…
 
In this episode of the Ecommerce Coffee Break, I speak with Lisa Popovici, founder of Cartloop.io, about ways to build a personal relationship with your customer with SMS marketing and make more money in the process. On the Show Today You’ll Learn: How to drive more revenue in a sustainable way with SMS marketing How to build a personal relationshi…
 
In this episode of the Ecommerce Coffee Break, I speak with Deb Mecca about how to increase the average value of your Shopify orders. On the Show Today You’ll Learn: How to increase the average order value (AOV) for your Shopify shop What you need to concentrate on when increasing AOV Shopify Apps that help with increasing AOV And more! Links: In C…
 
In this episode of the Ecommerce Coffee Break, I talk about Shopify's new Online Store 2.0 theme framework. On the Show Today You’ll Learn: What the Online store 2.0 framework is What features it has Get info about Shopify's new default theme Dawn Learn if and when you should upgrade your store And more! Links: Shopify Online Store 2.0 Overview: ht…
 
This episode of the Ecommerce Coffee Break features Joseph Wilkins of funnysalesvideos.com talking about how to create funny viral videos and how they can benefit eCommerce brands. On the Show Today You’ll Learn: Why TV commercials are not working anymore How to reach 100 million views with 4 videos What relevant humor means and why it will work fo…
 
In this episode of the Ecommerce Coffee Break, I talk about the different areas you should concentrate on when you want to optimize and scale your business on Shopify. On the Show Today You’ll Learn: What problems do a lot of business owners have with their store What areas to concentrate on to solve these issues And more! Got A Question You Want A…
 
In this episode of the Ecommerce Coffee Break, I talk about Shopify's Payment Options and how they impact your conversion rate. On the Show Today You’ll Learn: What problems the wrong payment options cause Overview of different payment options in Shopify How to choose the right payment option for your store And more! Got A Question You Want Answere…
 
In this episode of the Ecommerce Coffee Break, I talk about how to use the 5-Second Test to improve your online store. On the Show Today You’ll Learn: What is the 5-Second Test Where to use the 5-Second Test How to perform a 5-Second Test What questions to ask in a 5-Second Test And more! Got A Question You Want Answered On the Podcast? Ask your qu…
 
In this episode of the Ecommerce Coffee Break, I talk about the coming changes to email marketing due to the iOS 15 Mail Privacy Protection updates. Apple's iOS 15 update removes the open rate metric from email marketing, which will fundamentally change how email marketing is done. The old ways of doing things need to be unlearned. In its push for …
 
In this episode of the Ecommerce Coffee Break, I will give you copywriting tips on how to increase the conversion rate on Shopify product detail pages. On the Show Today You’ll Learn: Which areas of the product page can be improved Why the call to action is important Which concerns to address in the text How to structure your text And more! Got A Q…
 
In this episode of the Ecommerce Coffee Break, I interview award-winning entrepreneur Kausambi Manjita about In-store marketing & merchandising. She won the Shopify 2020 Commerce Awards. On the Show Today You’ll Learn: Why content uplifts the shopper's experience Why building trust is crucial for your online store How many touchpoints you need with…
 
This episode of the Ecommerce Coffee Break deals with how to improve your Shopify store or other eCommerce business by applying the 80-20 Rule. On the Show Today You’ll Learn: The concept of the Pareto principle In which areas the 80-20 rule can be applied Actionable tips to use the 80-20 rule And more! Got A Question You Want Answered On the Podca…
 
In this episode of the Ecommerce Coffee Break, I talk about the importance of Conversion Rate Optimization (CRO) for your online store and why you should use it for your business. On the Show Today You’ll Learn: Impact of Apple iOS 14 & 15 tracking Increasing ad costs Shopify new Theme 2.0 update Why CRO is not a once-off And more! Got A Question Y…
 
In this episode of the Ecommerce Coffee Break, I talk to Klaus Lampen. He is a Facebook Ads Expert and gives us the latest info on what's going on with the Apple iOS 15 update and Facebook ads. On the Show Today You’ll Learn: Impact of Apple iOS 14 & 15 on Facebook Ads How much data you lose Impact of retargeting Why Facebook Ads are becoming more …
 
The Truth About Shopify Dropshipping - Watch THIS Before You Start In this episode of the Ecommerce Coffee Break, I do a reality check on doing dropshipping on Shopify and if it is a viable business concept. - Watch this episode BEFORE you start with dropshipping. On the Show Today I'll talk about: Audience, Target Market Product Research, Product …
 
In this episode of the Ecommerce Coffee Break, I talk about the 4 principles of conversion rate optimization. You will need to know these when you start optimizing your online store for higher conversion rates. On the Show Today You’ll Learn: What Conversion Rate Optimization is The 4 Conversion Rate Optimization Principles Why you need to follow t…
 
In this episode of the Ecommerce Coffee Break, I talk about the pros and cons of Amazon vs Shopify and which platform you should use for your business. On the Show Today You’ll Learn: Differences Amazon vs Shopify Why both platforms have Pros and Cons Overview of Pros and Cons And more! Got A Question You Want Answered On the Podcast? Ask your ques…
 
In this episode of the Ecommerce Coffee Break, I talk about how to avoid the Spam folder of your email subscribers when doing email marketing. On the Show Today You’ll Learn: What Email Deliverability is What factors influence your Email Deliverability Rate The technical setup for your email accounts Strategies & Tips to increase your Email Deliver…
 
In this episode of the Ecommerce Coffee Break, I talk about how to choose the best Shopify Theme for your Online Store. On the Show Today You’ll Learn: The different option you have when choosing a theme What factors you should take into consideration when picking a theme Themes that I would recommend for your store And more! Got A Question You Wan…
 
In this episode of the Ecommerce Coffee Break, I talk about the recent and upcoming iOS Privacy Updates and what you need to know about them. On the Show Today You’ll Learn: iOS 14.5: how many people have opted out of tracking iOS 15: What features will come with the update How you can tackle the challenges and adapt your marketing And more! Got A …
 
In this episode of the Ecommerce Coffee Break, I talk to Carlos O. Colarte of riderbagusa.com about how they found a product and launched their online business. On the Show Today You’ll Learn: What started as an accident and became a product and business. Why switch from WooCommerce (WordPress) to Shopify Why Amazon might not be your best choice Ho…
 
In this episode of the Ecommerce Coffee Break, I will talk about which marketing channels you can use to get more traffic (and buyers) to your online store. Got A Question You Want Answered On the Podcast? Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact p…
 
In this episode of the Ecommerce Coffee Break, I talk about the things you need to do before you start your online store on Shopify. Got A Question You Want Answered On the Podcast? Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your ques…
 
In this episode of the ecommerce coffee break, I talk about the pros and cons of using Pagination vs Infinite Scroll on your store's category pages. Got A Question You Want Answered On the Podcast? Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and …
 
In this episode of the Ecommerce Coffee Break, I give you some ideas on how to create content like a boss to promote your brand. Got A Question You Want Answered On the Podcast? Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question…
 
In this episode of the Ecommerce Coffee Break, I have asked the question "What's the one thing you wish you'd known before you started your Shopify store?" and I got some interesting answers that I want to share with you. Got A Question You Want Answered On the Podcast? Ask your questions or let me know if there is a topic or guest you’d like to he…
 
In this episode of the Ecommerce Coffee Break, I talk about the secret of the perfect Add to Cart button. What was your biggest takeaway from this video? Let me know in the comments below! FREE WORKSHOPS/DOWNLOADS: ➡️ 🌟 Get my FREE SHOPIFY SEO TRAINING here: https://bit.ly/3h4GygY ________________ 👉 Here are 3 ways I can help you grow your ecommerc…
 
In this episode of the Ecommerce Coffee Break, I talk about how you can INCREASE your Ecommerce Conversion Rate by optimizing the cart! FREE WORKSHOPS/DOWNLOADS: ➡️ 🌟 Get my FREE SHOPIFY SEO TRAINING here: https://bit.ly/3h4GygY ________________ 👉 Here are 3 ways I can help you grow your ecommerce business: 🎯 Join our free Facebook group of success…
 
In this Ecommerce Coffee Break, I talk about the recent issues with Facebook ads due to the iOS14.5 upgrade. My name is Claus Lauter and I'm an Ecommerce Growth Advisor & Business Coach for businesses and brands that are using Shopify's ecommerce platform And yes, I also like coffee. Each week you're gonna get actionable advice, strategies, and tip…
 
My name is Claus Lauter and I'm an Ecommerce Growth Advisor & Business Coach for businesses and brands that are using Shopify's ecommerce platform And yes, I also like coffee. Each week you're gonna get actionable advice, strategies, and tips to optimize your online store and ecommerce business. Subscribe Now Let's get started. Support the show (ht…
 
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