))
Twofivesix is a strategic consultancy that helps brands engage with gamers. Founder and CEO Jamin Warren speaks to experts at the intersection of games and marketing about how video games and other forms of interactive entertainment are more relevant than ever—in culture but also in business. We cover how marketers, agencies, and brands can confidently dive in. www.twofivesix.co
…
continue reading
1
Creating Positive Gaming Spaces with EA's Chris Norris
26:38
26:38
나중에 재생
나중에 재생
리스트
좋아요
좋아요
26:38
We're shining the spotlight on Chris Norris, the exec from Electronic Arts who's dialing up the positive play in gaming communities. Chris is the Senior Director of Player Connection at EA. We had a great conversation, treading the path of evolution of social interactions in video games - from the cozy comfort of couch co-op play to making friends …
…
continue reading
1
Insert Coin, Insert Ad: How To Take Advantage of In-Game Advertising
35:10
35:10
나중에 재생
나중에 재생
리스트
좋아요
좋아요
35:10
When marketers think of in-game advertising, they jump to big-budget executions like building a universe in Roblox. But overlooking performance marketing in-games is a big mistake. I spoke to Simon Spaull, CRO and Co-Founder of in-game advertising company GADSME, about: how in-game advertising developed why many in-game advertising algorithms punis…
…
continue reading
1
Roundtable: How Fortnite's Brand Partnerships Are Building the Metaverse
41:07
41:07
나중에 재생
나중에 재생
리스트
좋아요
좋아요
41:07
From Travis Scott to Marvel's Avengers, Fortnite has built a macrocosm of events containing some of the biggest names in entertainment today. Its continued development beyond a 1 vs. 99 shooter game into a destination for IP crossover has media analysts speculating: can Fortnite build the Metaverse? This episode, CEO Jamin Warren speaks with conten…
…
continue reading
1
How Games Marketing Affects Social Change with Ad Council's Rebecca Mir
25:07
25:07
나중에 재생
나중에 재생
리스트
좋아요
좋아요
25:07
We spoke with Rebecca, Director of Digital Product Management at Ad Council, about the inherent potential of technology, games, and digital media for creating social change; the differences between traditional marketing and PSA development; and how Guild Wars 2 proved to be the perfect place to Seize the Awkward. This episode was hosted by Jamin Wa…
…
continue reading
1
Roundtable: Why and How to Market to Gamers on YouTube
44:57
44:57
나중에 재생
나중에 재생
리스트
좋아요
좋아요
44:57
This episode, Twofivesix CEO Jamin Warren spoke with content strategist Paolo Yumol and junior audience strategist Lyn Rafil to discuss how YouTube fits into the larger online media ecosystem, why people actually watch gaming on YouTube, and the hurdles that brands face when trying to break into the space. This episode was hosted by Jamin Warren. M…
…
continue reading
1
How Brands Can Leverage Advertising in Mobile Games With Tapjoy's Sarah Chafer
22:17
22:17
나중에 재생
나중에 재생
리스트
좋아요
좋아요
22:17
While marketers turn their heads towards high-profile partnerships in esports, Fortnite, and Twitch, it becomes easy to forget a major portion of the gaming audience: the mobile gamer. The global mobile gaming market is estimated to reach over $77 billion in revenue by the end of 2020. There are many reasons for the persistent growth and player ret…
…
continue reading
1
How Video Game Fundraisers Create Big Opportunity for Charities w/ Twitch's Alyssa Sweetman
16:37
16:37
나중에 재생
나중에 재생
리스트
좋아요
좋아요
16:37
One of the biggest success stories from the world of games has been charity fundraisers. While public perception of "gamers" doesn't include philanthropy, the reality couldn't be further from the truth. More than $42 million has been pledged to charity over the last decade—all from gamers supporting their favorite causes. "I don't think it has anyt…
…
continue reading
1
The future of content production belongs to video game streamers
19:37
19:37
나중에 재생
나중에 재생
리스트
좋아요
좋아요
19:37
Our guest this episode is Doron Nir, CEO, and co-founder of StreamElements. With over a decade of experience in the games’ world, Doron brings together his expertise in digital game design, software development, and teaching in the development of StreamElements. It’s pretty clear that a new generation of celebrities has risen from the world of game…
…
continue reading
1
What you can learn from Tumblr about marketing to gamers
16:34
16:34
나중에 재생
나중에 재생
리스트
좋아요
좋아요
16:34
Our guest this episode is Siena Nahl, head of Gaming and Esports Partnerships at Tumblr. The platform has grown into a robust and diverse social network for art, entertainment, and, perhaps most notably, fandom. As an ecosystem of microblogs, Tumblr offers users the opportunity to develop close-knit communities around the games, characters, and sto…
…
continue reading
1
How music drives social experiences in virtual reality
19:51
19:51
나중에 재생
나중에 재생
리스트
좋아요
좋아요
19:51
As the director of strategic business development at Sansar, Sam Distaso has scaled the platform into the premier social VR live events company. With Twofivesix’s help, he also identified, negotiated, and executed industry-first partnerships with leading EDM record label, Monstercat. We spoke to him about the challenges of social VR, the potential …
…
continue reading
1
How augmented reality is changing the face of the beauty industry
10:12
10:12
나중에 재생
나중에 재생
리스트
좋아요
좋아요
10:12
Berkly Foster is the creative director at ModiFace, a technology company recently acquired by L’Oréal Group that focuses on augmented reality and artificial intelligence technologies. For close to a decade she has been at the forefront of the beauty tech industry, leading the design of AR and AI innovations for industry-leading beauty brands. Her w…
…
continue reading
GameWorks is a chain of location-based entertainment venues featuring a wide array of video game arcades in addition to full-service bars and restaurants. There are currently seven GameWorks venues throughout the U.S, with the re-opening of the chains' flagship store in Las Vegas, NV. They also have GameWorks’ esports Lounges fully furnished with t…
…
continue reading
1
Are video game companies missing the mark on diversity?
18:02
18:02
나중에 재생
나중에 재생
리스트
좋아요
좋아요
18:02
Danielle aka EbonixSims makes custom designs for other black gamers who don't always see themselves (or “simselves”) represented. She’s bringing more change, representation, and diversity into games through her custom content. In fact, T-Pain has actually used her content to find dreads for his Sim. But that wasn’t her most memorable moment as a co…
…
continue reading
1
Esports host Frankie Ward offers her insight into the esports audience
19:19
19:19
나중에 재생
나중에 재생
리스트
좋아요
좋아요
19:19
Not all gamers are esports fans, but it’s worth paying attention to this particular segment of gaming fandom. Here are just a few reasons why: – 2019 was a milestone year for global esports. The global esports economy surpassed $1 billion this past year, a year-over-year growth of +26.7%, notes Newzoo’s 2019 Global Esports Market Report. – The tota…
…
continue reading
1
Twofivesix Senior Strategist Mindy Lee gives a primer on in-game advertising and IP collaborations
10:55
10:55
나중에 재생
나중에 재생
리스트
좋아요
좋아요
10:55
As an agency that works exclusively in the gaming industry, we always get asked about how companies should connect with an audience who loves games. With an average of 25 video games being released a day, new services being added every year, and 2.2 million streamers on Twitch, the world of gaming is always expanding, making marketing in those spac…
…
continue reading
1
Wall Street Journal reporter Sarah E. Needleman on the year in video games and what 2020 holds for the industry
20:33
20:33
나중에 재생
나중에 재생
리스트
좋아요
좋아요
20:33
In our year in review, we speak to Sarah E. Needleman, a reporter for the Wall Street Journal who writes about the video game industry. Over the last few months, she has covered everything from Google Stadia to KFC’s dating sim. Needleman has been at the paper since 2001, and prior to her current beat, she covered small business and careers. Like w…
…
continue reading
Did you know The New York Times makes games? Our first guest is Sam Von Ehren, a game designer at The New York Times. We speak with him about why The New York Times makes games, how his game fits in with the rest of The Times’ news coverage, common misconceptions about what a New York Times game looks like, and who he’s trying to reach. Want to hea…
…
continue reading
As the co-founder of Reddit and Initialized Capital, Alexis Ohanian has lots of thoughts on online communities. In this interview, he goes into how he started programming thanks to games, connections made through social media, and the changing definition of who gamers are. Want to hear more from us? Sign up for our newsletter. This episode was host…
…
continue reading
Gamers aren’t exactly known for their style, but our guests, Rachel Feinberg and Breanne Harrison-Pollock, are looking to change that. They co-founded the esports and gaming apparel company Ateyo, the first company to offer technically designed apparel that is custom-built for gaming. Want to hear more from us? Sign up for our newsletter. This epis…
…
continue reading
Virtual influencers like Lil Miquela are here, and brands are betting big on them. We speak to Peter Rojas, co-founder of Gizmodo and Engadget and an investor in synthetic reality at Betaworks Ventures, about these virtual characters and the future of how we engage with them. Want to hear more from us? Sign up for our newsletter. This episode was h…
…
continue reading
1
Behind the billion-dollar success of Kickstarter board games
17:00
17:00
나중에 재생
나중에 재생
리스트
좋아요
좋아요
17:00
When people talk about games, video games usually get all the attention. But tabletop games shouldn’t be ignored, especially since Kickstarter game projects have brought in one billion dollars with tabletop games making up 69 percent of pledges. We speak to Luke Crane, Head of Games at Kickstarter, to discuss the appeal of tabletop gaming and the p…
…
continue reading
1
Netflix’s narrative designer on making interactive stories more accessible
16:22
16:22
나중에 재생
나중에 재생
리스트
좋아요
좋아요
16:22
Juan Vaca, Netflix’s first narrative designer, gives us his thoughts on why interactive content is taking off lately. He also details how his gaming background influences his storytelling, why he thinks of his audience as players instead of viewers, and what exactly goes into making an interactive movie or TV show at Netflix. Want to hear more from…
…
continue reading
Introducing Twofivesix: Gaming and Marketing, a new podcast from Twofivesix. Available wherever you get your podcasts. Want to hear more from us? Sign up for our newsletter. This episode was hosted by Jamin Warren. Music was provided by Lusine. Twofivesix is a strategic consultancy that helps brands engage with gamers. Founder and CEO Jamin Warren …
…
continue reading
