최고 Tower After Hours 팟캐스트 (2024)

1
S1 E3 :: How To Grow Your Passion 38:05

27d ago38:05

38:05

At Tower, we embrace passionate marketers, and Alex Davis is a perfect example of that. With an intense passion for bettering himself and learning that latest in SEO best practices. We'll talk through growing your passions, finding balance, and developing professional and personal niches.Subscribe to our newsletter :: www.towermarketing.net/podcast…

1
S1 E2 :: How Spooky Nook Sports is Building the Next Generation of Athletes 47:26

2M ago47:26

47:26

In this special Super Bowl Episode, Lily and Alex talk with Mackenzie Bender, Corporate Director of Marketing & Partnerships at Spooky Nook Sports about her favorite Super Bowl commercials. We'll also discuss how Spooky Nook events have changed and adapated since the COVID pandemic and the future of their events.Subscribe to our newsletter :: https…

1
S1 E1 :: How One Connection Can Change the Trajectory of Your Career 34:04

3M ago34:04

34:04

Welcome to Season 1 where across 6 episodes, we meet with guests from various backgrounds in Lancaster County who support and uplift individuals and the business community. From well-known Lancaster businesses, nonprofits, and even our own agency, we’re diving into how these marketers use different tactics to leave an impact in their organizations …

1
TAH Season 1 Trailer 0:29

3M ago0:29

0:29

Welcome to Season 1 where across 6 episodes, we meet with guests from various backgrounds in Lancaster County who support and uplift individuals and the business community. From well-known Lancaster businesses, nonprofits, and even our own agency, we’re diving into how these marketers use different tactics to leave an impact in their organizations …

1
Episode 74: Holiday Wrapped :: Mean Girls, Free Kisses, & Sympathizing with a Venus Flytrap 35:39

4M ago35:39

35:39

A Holiday Special for you and yours! Alex, Lily, and Marisa sit down for this Holiday Wrapped edition of the show to end out the year. We discuss some of our favorite and most memorable holiday campaigns from this year and few that have stuck around for the long haul. Happy Holidays from Tower After Hours!…

1
Episode 73: The Year 2040, Ryan Reynolds, and the Silver Tsunami 32:57

5M ago32:57

32:57

Continuing our conversation from last episode, we dive into the future of the Lancaster Chamber. We hear about some new initiatives, how you can get connected with your own Chamber, and how this group is so vital to our businesses and residents.저자 Tower After Hours

1
Episode 72: From Two Millennials to Two Gen Z's: How the Lancaster Chamber is Making Worldwide Waves 46:57

5M ago46:57

46:57

The Tower After Hours girlies sit down with the hosts of "What's on Tap, Lancaster?" podcast to discuss the past, present, and future of the Lancaster Chamber. Covering topics that range all the way from sour beers and The Annual Dinner to the inspiring work that Molly and Ashley are doing to raise the voices of their community. Be sure to finish t…

1
Episode 71: Behind the Design – Breaking Down the Creative Process 44:18

6M ago44:18

44:18

We sit down with Kimmick and Kelly, two designers on Team Tower to talk about their creative process and how they might be different. We dive into it all, how to get out of a creative rut, what font you would be, and a very special design project our team has been working on!저자 Tower After Hours

1
Episode 70: Shaking Hands & Taking Names 34:43

7M ago34:43

34:43

While some of us are at our desks, others are out and about bringing in new clients. It's true, without Biz Dev we wouldn't be in business.We talk networking, marketing automation, and how to give a pitch with confidence with our Biz Dev Queen, Erica Rutter.저자 Tower After Hours

1
Tower After Hours Trailer 0:28

7M ago0:28

0:28

For more behind the scenes of Tower After Hours, follow our socials! Instagram :: https://www.instagram.com/towermarketing/ Facebook :: https://www.facebook.com/TowerMarketingLinkedin :: https://www.linkedin.com/company/tower-marketing-lancaster-pa저자 Tower After Hours

1
Episode 69: Maximizing Your Strengths and Becoming the Best You with Brianna Campbell 46:59

8M ago46:59

46:59

Lily and Alex sit down with Gallup certified Strengths Coach, Brianna Campbell. She teaches us all about how our strengths are a part of who we are, and how we can use them to become better both professionally and personally.Join in on the Buzzfeed Quiz :: https://www.buzzfeed.com/lady_emerald/personality-in-3-words-quizSubscribe to our Newsletter(…

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Episode 68: What to Expect As We Transition to GA4 33:02

9M ago33:02

33:02

Lily and Alex sit down with Trevor, our GA4 guru, to answer all the burning questions we have about the transition from Universal to GA4.Sign up for our podcast newsletter to stay in the loop :: https://www.towermarketing.net/podcast/저자 Tower After Hours

1
Episode 67: What We've Learned in the Past Year as Content Writers 22:49

10M ago22:49

22:49

The world of content marketing is constantly evolving, so Lily and Alex sit down and chat through some of the top things they've learned in the last year as Content Writers. We'll tell you all about the big successes we've had, and the major fails *insert facepalm emoji here*.저자 Tower After Hours

1
Episode 66: Dealing with Imposter Syndrome as a Leader 29:01

11M ago29:01

29:01

Doubting your skills, talents, or accomplishments? You're not alone. Likely, everyone's battled with the imposter phenomenon at some point in their career.And imposter syndrome can compound when you step into a leadership role. That's why we're joined by Kelly Howard, Account Executive, as we explore how to turn obstacles into opportunities, and wh…

1
Episode 65: Growing an Agency & Building a Brand 31:06

12M ago31:06

31:06

Some heavy hitters at Tower join us for this months podcast where we discuss the story of taking the business from what it was to what it is today. This episode we will be digging into the stories from the past and insights into the working relationship between our CEO and Client Success Manager.저자 Tower After Hours

1
Episode 64: Content & ChatGPT - How We Can Work Together 26:57

1y ago26:57

26:57

We sit down with Grace to talk about how to use ChatGPT as a tool, rather than something content writers and other digital marketers should be wary of. Will these AI tools eventually take over human writers? The After Hours crew goes through the pros and cons of ChatGPT and the importance of writing for your audience.…

1
Episode 63: Don't Take It Personal — Managing Different Personalities In The Workplace 29:40

1y ago29:40

29:40

Managing different personalities in the workplace is hard. But the quality of work and overall success of your company is dependent on how your team is able to interact. Your new co-hosts, the Content Queens, sit down with Office Manager, Marisa, to break down some tried and true methods to manage workplace relationships.Elevate your marketing effo…

1
Episode 62: When Does a Person Become a Brand? Talking Managed Social Media Accounts 48:49

1y ago48:49

48:49

The team talks branding and the positives and negatives of curated content and serene social media accounts.Lily tries to knock her microphone down. Alex has leather pants on. And Danny's still stuck in the 2000s.They also share some of their favorite clapbacks on Twitter, and Alex and Lily play a little game of "Guess the Meme".Elevate your market…

1
Episode 61: Scary Good Marketing Examples — Reverse Selfies, Owls, & Chipotle 34:45

1+ y ago34:45

34:45

Danny sits down with Grace, Alex, and Lili from Tower Marketing's Content Team to talk marketing examples so good... they just might scare (and inspire) you.저자 Tower After Hours

1
Episode 60: Will The Cookies Crumble? Edward Snowden, Big Brother, And Cookieless Tracking In GA4 30:50

1+ y ago30:50

30:50

Trevor, Lauren, and Danny sit down to talk about cookieless tracking, SEO, and GA4.저자 Tower After Hours

1
Episode 59: Good Design, Bad Design, and Pantone's Color of the Year 30:33

2y ago30:33

30:33

Danny, Alli, and Kimmick talk good design, bad design, and what Pantone's Color of the Year has to say about it.저자 Tower After Hours

1
Episode 58: Is Email Marketing Right for You? 37:59

2y ago37:59

37:59

On episode 58 of Tower After Hours, Danny chats with Grace (Content Team Lead) and Danae (Email Marketing Specialist) to talk all things email. The Team discusses how to determine if email marketing is right for you, how to get started, and what to do (and what not to do) when you're looking to build a subscriber list and dive into the world of cra…

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Episode 57: Celebrating 25 Years of Tower with Mike Matus & Andy Mull 42:18

2y ago42:18

42:18

We're celebrating 25 years of Tower! On episode 57, Mike and Andy take us through the origin story of Tower Marketing (known then as Tower Data Systems). We talk about how it began, how they landed on the name "Tower", and how the ups and downs helped make it the agency it is today. Enjoy.저자 Tower After Hours

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A Holiday Greeting from Tower Marketing 0:50

2+ y ago0:50

0:50

Here at Tower Marketing, we're taking a small break from After Hours for the holiday season. We'll be back in 2022 with a list of topics we're really excited about, but in the meantime, we wanted to wish you a Merry Christmas, Happy Holidays, and a wonderful New Year!저자 Tower After Hours

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Episode 56: Pros and Cons of WordPress 23:54

2+ y ago23:54

23:54

In episode 56 of Tower After Hours, Danny sits down with Rachel and Tim from the web development team to talk about the pros and cons of WordPress.We talked about its history, why it's so popular, and also touched on some of Rachel and Tim's favorite plugins that make a coder's day-to-day a little easier.Enjoy.…

1
Episode 55: Holiday Marketing Done Right 24:13

2+ y ago24:13

24:13

In episode 55 of Tower After Hours, Danny sits down with Haley, Nora, and Grace from the Content Team to discuss some favorite holiday themed advertisements.We also talked how early is too early to play Christmas music, and how navigating the holiday season can(and should)look different depending on the type of business.Enjoy.…

1
Episode 54: Creating and Crafting a Marketing Strategy 43:42

2+ y ago43:42

43:42

In episode 54 of Tower After Hours, Danny sits down with Amanda (Account Manager), Kelly (Account Manager), and Alyssa (Client Success Manager), to take a look at the importance of crafting a marketing strategy.We talked client personas, determining big-picture goals, always preparing for the unexpected... and just a little bit of Tik Tok.Enjoy.…

1
Episode 53: The Best(and Worst)Web Design Trends 47:30

3y ago47:30

47:30

In Episode 53, Danny chats with Mike, Alli, and Kimmick to discuss the web design trends we love and love to hate. From user experience to brand loyalty, the team touches on how good design should aim to build trust and keep the end-user in mind. We also talked about dream retirement jobs and why design is less of a career choice and more of a pers…

1
Episode 52: Strengthening Your Content Strategy 37:03

3y ago37:03

37:03

In Episode 52, Haley, Grace, Nora, and Danny discuss strengthening your agency's content marketing strategy. From keeping content fresh through revisions to keeping track of content through audits and archives, the team talks about the importance of developing a content strategy that moves beyond just writing good sentences. Learn how to update old…

1
Episode 51: Email Marketing Campaigns 32:18

3y ago32:18

32:18

In Episode 51, Allyson, Grace, and Mike discuss email marketing and the move to a more interactive experience with email marketing automation. Learn how to build a list of engaged subscribers, how to keep them interested with tailored content, and how to seal the deal with a strong CTA.저자 Tower After Hours

1
Episode 50: Tips for Creating a Marketing Budget 28:47

3y ago28:47

28:47

In episode 50, we dig into how to build your marketing budget. Thousands of marketing budgets were completely scrapped this year due to the COVID-19 pandemic. We discuss how to build a flexible budget that provides both a safety net and room for experimentation.저자 Tower After Hours

1
Episode 49: The Importance of Digital Accessibility 22:17

3+ y ago22:17

22:17

In episode 49, we talk all things digital accessibility! Accessibility is something we spend a lot of time and energy on at Tower because we believe in creating a more accessible digital world for everyone to enjoy. Today we take a look at a few ways designers and developers can better satisfy ADA requirements and improve the usability of their web…

1
Episode 48: The State of Influencer Marketing 29:24

3+ y ago29:24

29:24

Tower After Hours is back! Thanks to a new virtual recording setup we are back with a new episode all about influencer marketing. A lot has changed in the influencer world over the past few years (and even more so in the past few months). Join us as we talk micro-influencers, viral TikTok products, and influencer marketing in the middle of a global…

1
2020 Lancaster American Heart Walk Podcast 41:31

3+ y ago41:31

41:31

Tower Marketing is proud to support the Lancaster American Heart Association and partner with them to bring you the 2020 Lancaster Heart Walk Podcast.저자 Tower After Hours

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Episode 47: Smaht Pahk, Mr. Peanut, and Rainn Wilson 39:29

4y ago39:29

39:29

저자 Tower After Hours

1
Episode 46: Coffee Robots and (Third-Party) Cookies 55:11

4y ago55:11

55:11

저자 Tower After Hours

1
Episode 45: Likes, Fails, and Emails 32:10

4+ y ago32:10

32:10

저자 Tower After Hours

1
Episode 44: The Mystery of Bend, Oregon 1:03:18

4+ y ago1:03:18

1:03:18

저자 Tower After Hours

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Episode 43: This Episode Shall Remain Nameless 1:03:28

4+ y ago1:03:28

1:03:28

저자 Tower After Hours

1
Episode 42: We All Want to Be Nicki Minaj 29:03

4+ y ago29:03

29:03

In our latest episode, Kate, Nora, and Amanda discuss why Nicki Minaj should be your next brand specialist, the powerful rise of hard seltzer in the beverage industry, and Mad Men's marketing advice. Buckle in! This one is a bit of a rollercoaster.저자 Tower After Hours

1
Episode 41: It's Utterly Crazy! 34:48

5y ago34:48

34:48

In this episode of Tower After Hours, Pete, Kaitlin, and Kelly discuss how to get free stuff from big brands, how Blue Bell is handling the ice cream licking crisis, and how to properly communicate in a digital age. We feel confident in saying, it's utterly crazy!저자 Tower After Hours

1
Episode 40: Are We Living In A Black Mirror Episode? 40:20

5y ago40:20

40:20

In this episode of Tower After Hours, Mike Shaw, Ashleigh, Dustyn, and Amanda discuss the latest hierarchy of website needs, Corona's environmental campaign, and China's all-knowing WeChat app. It's a rollercoaster of emotions as they cover technical website factors, the exchange of plastic for beer, and how the Chinese government is tracking their…

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Episode 39: Crunchyroll - Sushi Special or Streaming Platform? 41:02

5y ago41:02

41:02

In our newest episode of Tower After Hours, Kelly, Tim, Meg, and Ashleigh tackle topics including upheaval in streaming TV, a recap of Leadercast, changes in Moz Local, and creating video content. Listen in to discover more and find out what exactly Crunchyroll is.저자 Tower After Hours

1
Episode 38: We're Coming At You LIVE! 43:25

5y ago43:25

43:25

In this special edition of Tower After Hours, Pete, Kaitlin, Paige, Alyssa, and Amanda answer the audience's burning questions about design, SEO, content marketing, social media marketing, and conflict resolution. This podcast episode was recorded on Instagram LIVE for viewers to watch, interact, and ask additional questions! Listen in to discover …

1
Episode 37: Interview with Katie Harlin & Bill Coder of the American Heart Association 1:05:17

5y ago1:05:17

1:05:17

Tower After Hours, Digital Marketing Podcast, Episode 37: Interview with Katie Harlin and Bill Coder of the American Heart AssociationIn this episode, Kelly, Amanda, Alyssa, and Ashleigh sit down with Katie Harlin and Bill Coder of the Lancaster Division of the American Heart Association's (AHA) Lancaster, PA division. Katie is the Executive Direct…

1
Episode 36: Swiping Left On The Jolly Green Giant 51:23

5y ago51:23

51:23

Tower After Hours, Digital Marketing Podcast, Episode 36: Swiping Left On The Jolly Green GiantIn this episode, Haley, Shaw, Kaitlin, and Amanda discuss how click-thru rates (CTRs) may impact how your site and ads rank in search engines. They also analyze the brand collaboration between Green Giant and FarmersOnly.com, the new foldable smartphone, …

1
Episode 35: Our Post-Super Bowl Wrap-Up 40:46

5y ago40:46

40:46

Tower After Hours Digital Marketing Podcast, Episode 35: Our Post-Super Bowl Wrap-UpIn this episode, Kelly, Amanda, Alyssa, and Meg talk about brands like Dominos, Amazon, Skittles, and Gilette approached marketing for the Big Game (before, after, and during). We also touch on how brands have found a home on Instagram.What We Talked About:- https:/…

1
Episode 34: Hackvertising & Interactive Marketing 36:12

5+ y ago36:12

36:12

Tower After Hours Digital Marketing Podcast, Episode 34: Hackvertising & Interactive MarketingIn this episode, Pete, Kaitlin, Amanda, and Paige discuss how the Mondelez Cadbury company will be employing hackvertising in their latest marketing stunt. We also dive into Burger King's latest geolocation marketing strategy, how Netflix's Black Mirror Ba…

1
Episode 33: And Happy Holidays! 51:44

5+ y ago51:44

51:44

Tower After Hours Digital Marketing Podcast, Episode 33: And Happy Holidays!In this episode, Kelly, Meg, Mike Matus, and Ashleigh discuss the start of the holiday shopping season. We're talking about when and where customers shop, when the online shopping bubble will burst, the future of shopping in stores, and what will become of abandoned shoppin…

1
Episode 32: Hilltop Moisture 51:28

5+ y ago51:28

51:28

Tower After Hours Digital Marketing Podcast, Episode 32: Hilltop MoistureIn this episode, Alyssa, Kate, Tim, and Amanda discuss the birth of the Philadelphia Flyers mascot, Gritty, the pros and cons of an open office layout (they'll surprise you!), and the intense hiring process that Amazon swears by. We also dive into the latest SodaStream ad and …

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