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The Sports Marketing Huddle is a podcast that takes a look at all things marketing in the world of sports. In this daily show Brian Cristiano, CEO of Bold Worldwide, and Rob Cressy, Founder of Cress Media and Bacon Sports, give a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then give actionable advice for how you can implement it into your business. Brian and Rob are as passionate about sports as they are knowledgeable about marketing. By fu ...
 
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show series
 
Which athletes under 25 years old do you think have the hottest brands? Jesse Ghiorzi, Director of Brand Strategy at Charge, joins Rob Cressy to talk about the Charge 25 Under 25. Which Celtics player shockingly came in at number one? Why was Lonzo Ball left off this years list? Why was the NBA strongly represented yet baseball and hockey were nowh…
 
How much does market size mean to the growth of the brand of an NBA player? Jesse Ghiorzi, Director of Brand Strategy at Charge, joins Rob Cressy to talk about if Paul George will be able to grow his brand in Oklahoma City at the same level as if he were in Los Angeles. Also, Kawhi Leonard has virtually no social media presence yet he wants major d…
 
Did you know that cornhole is currently being televised on ESPN? Stacey Moore, the Commissioner for the American Cornhole League, joins Rob Cressy to chat about how the league got started, how they landed a TV deal with ESPN, how they market their brand, plus why you should watch their upcoming championship.- In each episode of The Sports Marketing…
 
On this solo episode Rob Cressy dishes about the launch of the new Bacon Sports website, why he decided to combine both brands, and the journey it took to get here. He also talks about lessons learned at a speaking engagement he did for the ECHL last week. What were the challenges that other social media marketers were facing? What is his tips for …
 
Dave Schmulenson, aka The Schmo, joins Rob Cressy to give insight into the process behind pitching sports content, plus he give an update on what's been cooking since he was last on the show. He also shares some of the biggest things he's learned from his journey. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports…
 
One day I thought to myself, I need a dry erase board hat. Amazingly upon Googling it I came across Rally Flip Cap. It was then that my relationship with the brand started. Rob Cressy is joined by Rally Flip Cap co-founder Ian Kay to talk about the start of the brand, fan engagement tips, plus why face to face interaction is so important to the gro…
 
After an incredible Season 1 of Growing Bold where he documented his journey of building a $100 million dollar agency, Brian Cristiano is back to talk with Rob Cressy about what’s on deck for Season 2. What lessons has Brian learned from the high performers that he’s talked to? What is he working on from a personal development standpoint? What is h…
 
The opportunities to build your personal brand and market yourself have never been greater. Rob Cressy is joined by Director of Content Marketing at WorkInSports.com, Brian Clapp, to talk about how to market yourself. What are the various ways to build your personal brand? Why is it important to give a lot to get a lot, listen and observe others, p…
 
Getting fans to care about your content for 10 seconds none the less 5 minutes is hard. Rob Cressy is joined by Marketing Manager at Complex, Bothaina Saleh, to talk about how to get fans to care about your content. How do you create content that is compelling and gets fans looking forward to hearing from you again? Why do so many brands fail at co…
 
Today is one of the most important days in US sports history as New Jersey just won its battle with the Supreme Court to legalize sports betting. Rob Cressy is joined by Covers.com Senior Managing Editor Jason Logan talk to talk about the impact legalized sports betting will have including how soon will New Jersey and the rest of the United States …
 
This episode is about what to do when things go wrong. Rob Cressy was supposed to have an awesome podcast interview about the world of original content creation and community building, but Skype had other ideas for that and made the audio from the conversation unusable. Because of that he decided to live in action and give a micro-episode about his…
 
You need to think bigger than you are right now, like 10x bigger. In this off the record Brian Cristiano and Rob Cressy talk about how this simple change in mindset has had a tremendous impact in their life, success, and it can you too.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media …
 
Brian Cristiano shares with Rob Cressy a Facebook hack he figured out regarding automatically publishing Instant Articles via a post on your website. Can Facebook Instant Articles become a legit monetization option for publishers? Is being all in on Facebook is a good thing?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian…
 
Rob and Brian discuss their Adsanity bracket with Don Povia, the founder of Transition Sports & Entertainment. He goes through his picks and explains why he chose Pizza Hut as the social media champion of March Adsanity 2017. See his complete bracket at MarchAdsanity.com-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cr…
 
Erika Nardini, CEO at Barstool Sports, joins Brian Cristiano and Rob Cressy to talk about Barstool’s thriving community, creating engaging content, and paths for monetization. What value does Barstool Sports deliver when they create integrated content packages for brands? Is it possible for small to mid-sized publishers to survive solely on an adve…
 
We all have only one life to live so it’s imperative that we make every second count. This includes getting comfortable being uncomfortable, staring fear right in the eyes, and creating a life worth living. Brian Cristiano and Rob Cressy dish about how they are inspired to live life to the fullest every day, and how you can too.In each episode of T…
 
Bob Pockrass, Motorsports writer for ESPN, joins Brian Cristiano and Rob Cressy to talk about the challenges of racing teams selling NASCAR sponsorships. What is the value in a NASCAR sponsorship and what’s included in it? How has the social and digital landscape changed things? What are the best ways for racing teams to find new sponsors? For the …
 
Sports retailers continue to struggle. Gander Mountain recently declared bankruptcy and Finish Line sold off its running speciality business JackRabbit for nothing (literally.)Brian Cristiano and Rob Cressy talk about why sports retailers continue to struggle. What can they do to take a page from the brands that are delivering a fabulous in store e…
 
Risk and reward: two fundamental elements of life as an entrepreneur. On this episode, Brian and Rob share insight into situations they've encountered along their entrepreneurial journeys that have required some serious risk, but come with the rewards to match it. Learn about their approach to each situation and how they took action in the moment t…
 
March Madness is a huge opportunity for brands to engage sports fans. To help get a true representation of which brands are doing the best at engaging fans during March Madness, Bold Worldwide created March Adsanity.On this episode Brian Cristiano and Rob Cressy give a preview of what exactly March Adsanity is and who they expect to win it all. The…
 
LaVar Ball is trying to change the way the sports marketing game is played by creating Big Baller Brand, a lifestyle and apparel brand inspired by his three highly touted basketball playing sons, Lonzo, LiAngelo, and LaMelo. Brian Cristiano and Rob Cressy talk about why they like the idea of LaVar Ball taking control into his own hands and building…
 
March Madness is one of the most magical times of the year. Both casual and diehard sports fans embrace on a month long shared experience of fun, excitement and passion.Brian Cristiano and Rob Cressy talk about the best ways for brands to market around March Madness. Hint: it’s super simple. Create a bracket challenge, engage with your audience, ha…
 
Many sports brands are making a concerted effort to doing more to bring equality in sports. It starts with getting the conversation going and making it part of an ongoing narrative.Brian Cristiano and Rob Cressy talk about which brands are doing their part in marketing around equality in sports. What can be done to help increase awareness to women’…
 
The New York Knicks keep piling on to the train wreck of a season they are having by playing no music, videos, or in-game entertainment in the first half of a nationally televised game against the Golden State Warriors. The results were awful as players, coaches, and fans all did not like the experience.Brian Cristiano and Rob Cressy try and make s…
 
Adidas promised to give an island to any NFL draft prospect who broke Chris Johnson’s 40-yard dash record, as long as they were wearing the 2017 adizero 5-Star 40 cleats and accepted an endorsement deal with the company before the 2017-18 NFL season. Amazingly, John Ross, a WR from Washington, broke Chris Johnson’s record by running a 4.22. He did …
 
Chris Zoller, Director of Marketing and Product Development for Everlast Worldwide, joins Brian Cristiano and Rob Cressy to talk about what it is like marketing an icon brand and pushing it into new places. Everlast has built out an in-house studio so what role does podcasting and live video play in helping them engage their community and tell thei…
 
At the 2017 Social Media Week in New York Brian Cristiano hosted a panel alongside Megan Ryan, from the Atlanta Hawks, and Daniel Roberts, from Yahoo Finance, where they talked about sports, content, and marketing. In this episode Brian Cristiano and Rob Cressy talk about the best takeaways and quotes from the panel.In each episode of The Sports Ma…
 
Lindsey Naber, Director of Marketing for Rawlings Sporting Goods, joins Brian Cristiano and Rob Cressy to talk about Rawlings 130 year history and how they’ve been able to sustain their excellence. How have the evolved over the years and used their relationship with Major League Baseball to their advantage? What do MLB teams do with all of the ball…
 
Jonathan Cane, Founder of City Coach, joins Brian Cristiano and Rob Cressy to talk about the running community, brands who are doing a good job of embracing it, plus Nike’s marketing campaign around breaking a 2:00 marathon. Is this just a marketing ploy or is it actually possible? What impact, if any, occurs if a Nike athlete is not able to accomp…
 
James Royer, Director of Digital Media & Strategy for the Kansas City Chiefs, joins Brian Cristiano and Rob Cressy to share his keys to success for delivering engagement. The Chiefs ranked number one among all NFL teams in Facebook engagement, and number five in Twitter engagement. In the final eleven weeks of the NFL season their Instagram engagem…
 
Everyone loves to see their name in lights, especially fans at sporting events who are always trying to get on the Jumbotron, Kiss Cam, or get a quick glimpse on TV. 15SOF reached a partnership with Major League Baseball Advanced Media to deliver personal highlights and video footage to fans after they appear on TV on in-stadium Jumbotrons. Brian C…
 
Sports ratings are down across the board for the major sports. Why is this? Brian Cristiano and Rob Cressy dish about why declining sports TV ratings are only telling one side of the story. It’s not as much about the sports themselves as it is about how sports fans are consuming sports content on multiple platforms, not just TV. At the end, Brian a…
 
Major League Baseball has launched Facebook live studio shows just in time for Spring Training. Content has included the first two innings of the Boston Red Sox game, “Bartolo Cam”, and a commercial shoot with Marlins Giancarlo Stanton. Brian Cristiano and Rob Cressy dish about why more teams, leagues, and brands need to embrace Facebook Live and g…
 
Let’s get tactical. What are the best ways to increase awareness via organic and paid social strategies? Brian Cristiano and Rob Cressy drop a ton of actionable knowledge from their own experiences on how sports brands and teams can deliver better results with their organic and paid strategies. What are the specific tactics that can help social med…
 
How important is having the same social media handle across all platforms? What if your handle isn’t easy to spell? Does it actually matter?Brian Cristiano and Rob Cressy dish about the value of consistency in a social media handle. Brian recently changed his social media handle across the board and shares insight into why he did it. At the end Bri…
 
Monster Energy has said that they won’t have their models at NASCAR races change their risque outfits despite some criticism voiced on social media after the Clash at Daytona. Monster is in its first year of a $20 million a year deal as title sponsor for NASCAR. Brian Cristiano and Rob Cressy dish about why they agree with Monster Energy’s decision…
 
Kara Hutchinson, Director of Marketing for the Boston Celtics, joins Brian Cristiano and Rob Cressy to share insight into what it was like marketing around the Big 3 (Paul Pierce, Kevin Garnett, and Ray Allen) enroute to winning an NBA Championship, the rise of Isaiah Thomas as the face of the franchise, the balance of marketing a team vs a Superst…
 
Snapchat filed for their IPO and people are losing their collective shit. Brian Cristiano and Rob Cressy dedicate this entire episode to talking about all things Snapchat. What is their likelihood of success considering how much of a loss they are running at right now? What exactly is their revenue model? How worried should we be about the competit…
 
Sports publishers are finding it increasingly difficult to stay in business thanks to a shift from desktop to mobile consumption, which is harder for publishers to monetize, and the inventory they are able to monetize continuing to have decreasing CPM’s and click thru rates. One example of this is Scout Media, who recently sold for pennies on the d…
 
Gatorade just became the new title sponsor of the NBA D-League, marking the first time one of the four big U.S. professional sports leagues has named an entitlement sponsor. The league will now be called the NBA G-League. Brian Cristiano and Rob Cressy dish about if Gatorade’s sponsorship of the G-League is a good thing. What ways does the sponsors…
 
NBA All Star Weekend took place in New Orleans this past weekend and unfortunately did not deliver on what is usually a phenomenal NBA product. One of the main reasons is the lack of excitement surrounding the Slam Dunk contest and the lack of competitiveness of the All Star game itself. Brian Cristiano and Rob Cressy dish about various topics from…
 
What makes a great leader? In their conversation with a sports marketing class at the University of Dubuque, Brian Cristiano and Rob Cressy dish about the qualities and standards for great leadership. -In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a f…
 
Do you have a vision for what you want to accomplish today, tomorrow, this year, the next 10 years? In their conversation with a sports marketing class at the University of Dubuque, Brian Cristiano and Rob Cressy dish about the importance of having a vision for what you want to accomplish, but also being willing to adapt along the way. -In each epi…
 
Dannon Hulskotter, Vice President of Marketing & Fan Engagement, for the Minnesota Vikings, joins Brian Cristiano at the National Sports Forum to talk about how the team approaches fan engagement, the “Skol” chant, and the new US Bank stadium. In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cres…
 
Kris Koivisto, Manager of Digital Content for the Portland Trail Blazers, joins Brian Cristiano and Rob Cressy to talk about how the Trail Blazers recently won the NBA’s Digital Innovators of the Year award, their principles for engagement, how Damian Lillard’s rap career is integrated into their marketing, plus how pushing the limits on social eng…
 
Angelina Lawton, CEO of Sportsdigita, joins Brian Cristiano at the National Sports Forum to talk about sponsorships and how technology is driving it. -In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hotte…
 
Megan Ryan, Senior Director of Marketing Strategy for the Atlanta Hawks, joins Brian Cristiano and Rob Cressy to talk about the principles behind the Hawks being the best team to follow on social media (per Bleacher Report), how they measure engagement, work with the Atlanta rap scene (like 2 Chainz), approach growing their fanbase, Instagram vs Sn…
 
Chad Seigler, VP of Business Development for NASCAR joins Brian Cristiano at the National Sports Forum to talk about the shift in NASCAR fan attention, where they are consuming NASCAR content, plus NASCAR’s efforts to integrate that on the right channels.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Foun…
 
Kurt Hunzeker, VP of Marketing & Strategy for Minor League Baseball joins Brian Cristiano at the National Sports Forum to talk about how Minor League Baseball could be one of the biggest untapped sports marketing resources ever. How is Minor League Baseball responsible for young kids getting into baseball and then becoming Major League Baseball fan…
 
The New York Knicks are a disaster right now thanks to owner James Dolan. He certainly hasn’t made an already bad situation better with the way he has handling the Charles Oakley situation. Brian Cristiano and Rob Cressy dish about what impact the Knicks disfunction is having on their fans and their marketability, especially with a younger generati…
 
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