Every founder has 1 goal: find product-market fit. We interview the world's most successful startup founders on the 0 to 1 part of their journeys. We've had the founders of Reddit, Rappi, Cohere, Glean, Huntress, ID.me and many more. We go deep with entrepreneurs & VCs to provide detailed examples you can steal. Our goal is to understand product-market fit better than anyone on the planet. Rated one of the world's top Startup Podcasts.
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In this podcast, serial entrepreneur Hadi Radwan will sit with founders and entrepreneurs to uncover how they acquired their first 100 paying customers. This podcast is designed for early-stage founders or soon-to-become entrepreneurs who want to discover tactics, frameworks, and advice on how to reach this important milestone.
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Startup stories & growth tactics with a healthy dose of AI. Product-market fit is a podcast for early-stage founders and operators who are looking to level-up their startup's growth. Join me as I explore the journeys and strategies of successful startup founders, and uncover practical takeaways to help your startup. We'll cover customer acquisition, SEO, product-led growth, funnel optimization, content strategy, branding, hiring, fundraising, sales ops, etc.; and we'll dive into fascinating ...
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VC funding is not popping back. THIS is the new normal—here's how to adjust. | Peter Walker, Head of Insights at Carta
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Q3 startup data just dropped. We chat with Peter Walker, Head of Insights at Carta about valuations at pre-seed, seed and Series A. Why the current fundraising environment is the new normal and not about to get much better. We also talk about trends in founder vesting, and why some founders are choosing to vest for longer. Finally, we go through wh…
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[Raised $27 million] Ep.169 - The Playbook of a Founder that Grew his Business to 99k Users
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James Hawkins is the co-founder of PostHog, an open-source product analytics platform that lets developers track product usage, understand the impact of new features on user behavior, and integrate product and user data with data warehouses – all without sending any data to a 3rd party. The Company has raised to date $27 million from Y Combinator C…
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His robotics startup raised $400M, his VC fund over $4B—& he ran both at the same time. Here's how he did it.| Lior Susan, Bright Machines & Eclipse Ventures
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Lior is the Elon Musk of VC. In just 8 years, his venture fund went from 0 to $4B under management. And while doing that, he founded Bright Machines, which to date has raised over $400M. He's both the CEO of Bright Machines and the Managing Director of Eclipse Ventures. And he's not building "easy" software startups either. Bright Machines is looki…
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This 1st-time founder raised $4M, kept the team to 5 people—& just raised a $28M Series A. | Parker Gilbert, Co-Founder of Numeric
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Parker quit his job as VP Finance at a late-stage startup in mid 2021. He raised $4M out of the gate because, well, it was 2021. But he didn't ramp up sales, he didn't hire 15 developers. He kept the team to 5 people for the first year. He worked with a dozen design partners until the value prop was perfect. He even refused to let customers pay upf…
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In 2004, they "almost bankrupted themselves". In 2024, they hit $500M ARR & a $5B valuation. | Mike Wessinger, Co-Founder of PointClickCare
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Mike started selling SaaS before SaaS was a thing. PointClickCare is the Salesforce of healthcare. For the first 7 years, they raised just $600K from friends and family. With that funding, they grew to $50M in ARR. Through that time, they went through the 2000 Dotcom crash and nearly went bankrupt in 2004 as they chased too many markets too soon. S…
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The top 3 reasons why Zuck is killing Apple in the Mixed Reality race.
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Apple sold only 370,000 VisionPro headsets-- much fewer than it expected. Meanwhile, Meta Ray-Bans are the top-selling product in 60% of Ray-Ban stores. The outcome of their AR/VR products couldn't be more different, even though they both have as much awareness as you could possible buy. There are 3 reasons: 1. Price. 2. Killer feature vs cool prod…
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His influencer marketplace hit $150M in revenue—& just exited for $500M. It all started with a party at Coachella. | Piotr Tomasik, Co-Founder of Influential
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Piotr met his co-founders at a party in Coachella. He built them an app for influencers to post online. That simple idea evolved into one of the world's first influencer marketplaces. While so many other tried and failed, Piotr and his team targeted marketing agencies with big budgets. They grew to $150M in revenue over a 10 year period. This summe…
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Your odds of raising a Series A just dropped from 30% to 15%—here's what to do about it:
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New Carta data shows that 30% of seed-stage startups used to raise a Series A within 2 years of their seed. Now, only 15% do. The bar for Series As is as high as it's ever been. And the number of seed extensions that I see is going up as a result. But for founders, this is NOT a bad thing. I remember as a seed-stage founder I was obsessed with rais…
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[Raised $1.5 million] Ep.168 - The Power of Event Marketing with Joe Lewin
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Joe Lewin is the founder of Foundy, an acquisition marketplace where startup shareholders – including founders and employees – can anonymously list company equity on the Foundy platform to raise funds or seek full or secondary buyouts. Foundy has raised $1.5 million. Where to find Joe Lewin: • Website: Foundy | No.1 Advisor for Selling & Buying Bus…
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His 1st startup failed—but his 2nd one hit $100M ARR & a $1.6B valuation. Here's what he learned. | Liran Zvibel, Founder of WEKA
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Liran quit a cozy job at IBM to launch Fusic, a TikTok-like app back in 2011. He raised over $10M, acquired tens of thousands of users, and failed. So he went back to what he knew: deep tech and enterprise. He launched WEKA in 2013 to improve the efficiency of GPUs. He was operating on hard mode: building deep tech and selling to large enterprise c…
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He quit Google with no startup idea, raised $50M from Sequoia with no revenue— & grew to 8 figures in ARR. | Dan Lorenc, Founder of Chainguard
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This episode is going to piss you off. Most founders struggle to raise their first few million. Many have to bootstrap for years. Even once there's revenue, many get rejected because they're "too early". Dan had dozens of VCs asking to invest before he even quit his job. He raised his first $5M with no deck, no story, and no product idea. All it to…
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He founded a banking app for kids 10 years ago, grew to 2M customers & exited—in one of the biggest fintech M&A deals ever. | Dean Brauer, Founder of GoHenry
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It was “really slow in the first couple of years...really, really slow.” GoHenry was an app and debit card for kids to help parents teach their kids about money. Dean started over a decade ago in 2012, when mobile was just truly taking off. And yet, it took multiple years to get off the ground. Once he found the right channels and repeatable growth…
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1st-time AI founder grows from $0 to $1.3M ARR in 8 months. Here's exactly how he did it. | Jaspar Carmichael-Jack, Founder of Artisan
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Jaspar graduated YC & closed a $11.5M seed round this week. He launched Artisan just 8 months ago. And this is the first venture-backed startup he's ever ran. He started with product-led-growth but struggled. In May, he moved to a sales-first go-to-market & scaled from $200K ARR to $1.3M ARR by September. We go deep and tactical to figure out exact…
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He launched an Uber competitor with just $3,000—& grew to $20M in revenue in 7 years. | Cody Ruberto, Founder of Uride
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Cody started a ride-share business in 2017 with no capital. He focused exclusively on small towns (population <100K) where Uber/Lyft weren't available. I know as a VC I would've passed if he'd pitched me when he started—and I would've been dead wrong. So far he's raised only $2.1M, compared to Uber's $30B+ raised. And yet, he built a business doing…
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[Raised $200 million] Ep.167 - How Chris Bach Built Netlify to 35M+ Sites
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Christian Back is the founder of Netlify, a software platform that allows developers to build highly-performant and dynamic websites, e-commerce stores, and applications. The company has now raised close to $200 million from Bessemer Venture Partners, Andreessen Horowitz, Bond, EQT Ventures, Kleiner Perkins, Mango Capital, and Menlo Ventures. The c…
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The ONLY guaranteed way to attract & retain A-players.
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I tried to pay my employees as little as possible. I thought I was being resourceful—& it seemed to work. Until it totally backfired. I learned my lesson the hard way. No founder wants to hire B-level or C-level talent. Everyone is looking for A-players. But most founders don't put in the work. And they end up with B-level teams. If you're serious …
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[Raised $34 million] Ep.166 - How This Founder Grew a SaaS Business from 27 to 1,000 Customers Using Just $3k a Month on Facebook Ads
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Chris Ronzio founded Trainual, a software platform that helps businesses document their processes, policies, and procedures in one place. It provides a centralized location for employees to access training materials and ensures that everyone is on the same page. Trainual also offers features such as onboarding checklists, quizzes, and analytics to …
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He got rejected by 60 VCs, burned all his savings—then grew to $100M ARR & a $2B valuation. | Kyle Hanslovan, Founder of Huntress
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Kyle left his job as a hacker at the NSA to launch Huntress. He bootstrapped for 3 years and burned all his savings. One of his co-founders quit. He got into an accelerator program, but had to sleep in his car for 16 weeks because he couldn't afford a hotel. Finally, 3 years in he'd hit $1.5M ARR. So he pitched 60 VCs for a Series A—and got 60 'no'…
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[Raised $6 million] Ep. 165 - How this Founder started only with $4k and grew to millions of ARR
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Shafiq Khartabil, the co-founder of Ogram, an on-demand staffing platform, matches qualified local workers with jobs in Hospitality, Retail, Logistics, and more. Ogram has now raised a total of $6 million from Modus Capital, Aditum Investment Management, Dtec Ventures and DAAL VC. Where to find Shafiq Khartabil: • Website: Ogram - Part-Time Staff O…
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Forget Founder Mode— MrBeast Mode is Where it's At. | The top 7 highlights from MrBeast's leaked framework.
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MrBeast's 36-page framework leaked this week. It's how he built a $1B+ company and became the #1 YouTuber in the world. His channel is worth over $1B. For the first time ever, we get to see how MrBeast operates. We go through the 7 most important things that startup founders can learn from MrBeast. From what maniacal obsession looks like, what it m…
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[Raised $10 million] Ep.164 - How the Founder of Odoo grew the Company to 10 million users
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Fabien Pinckaers is the founder of Odoo, a Belgium-based provider of open-source business software that ranges from inventory management and ERP to human resources and CRM software, marketing tools, and more. Odoo has raised to date more than $10 million. With 10.6 million users on its platform, Odoo is a prime example of the strong payoffs to be h…
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He took on Uber & grew Rappi to $5B—here’s why the craziest founders often win. | Andres Bilbao, Co-Founder of Rappi
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Andres Bilboa is one of the co-founders of Rappi, the highest-valued app of LATAM ($5B valuation). Now he runs an incubator called Makers and has invested in dozens of startups. In this episode, he shares how Rappi started with no funding and no network. They added restaurants into their platform without permission and gave cash to couriers to buy …
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[Raised $35 million] Ep.163 - This Founder was able to get buy-ins from 300 Global Payment Providers
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Juan Pablo Ortega is the founder of Yuno, which enables any company to manage all payment methods and fraud providers through a single integration. Yuno has raised to date more than $35 million from notable investors such as Andreessen Horowitz, Tiger Global, Kaszek Ventures, and Monashees. This is Juan's 2nd startup. Before Yuno, he co-founded on-…
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How to Get Free PR for Your Startup—Tips from the Editor-in-Chief of Canada’s TechCrunch. | Douglas Soltys, Editor-in-Chief of Betakit
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Douglas has been in media and PR for over two decades. He’s the founder of Betakit Inc and has been running Betakit, Canada’s TechCrunch, for nearly 10 years. He understands what startups need to do to leverage PR, and how PR can help startups hire, fundraise and sell. On this episode, we get tactical and go deep on exactly when it makes sense to u…
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[Raised $3 million] Ep.162 - This Founder grew his company to 1200 customers in 12 months
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Josh Pillsbury is the co-founder of Summit Insurance national insurance brokerage and risk management firm headquartered in Kelowna, British Columbia. Shaping the future of commercial insurance through technology-driven risk management and insurance solutions. Summit Insurance has now raised a total of $3.5 million since its 2020 inception. Where t…
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He built Cohere into a $5.5B AI startup; How to Win in AI; & Why LLMs won't lead to AGI. | Nick Frosst, Co-Founder of Cohere
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In this episode, I sit down with Nick Frosst, Co-Founder of Cohere, the $5.5B AI startup that’s targeting the enterprise landscape. We go through the origin story of Cohere, the challenges of building foundational models, and why he believes large language models (LLMs) won’t lead to artificial general intelligence (AGI). We also explore the fierce…
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[Bootstrapped] Ep.161 - The First 100 with Gary Ross, the Founder of Blip
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Gary Ross founded Blip, a tech-enabled and digital-first small business insurance agency. Where to find Garry Ross: • Website: (11) blip: About | LinkedIn • LinkedIn (11) Gary Ross | LinkedIn Where to find Hadi Radwan: • Newsletter: Principles Friday | Hadi Radwan | Substack • LinkedIn: Hadi Radwan | LinkedIn If you like our podcast, please don't f…
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Even if founders do everything right, they may still fail to find PMF. That's why even repeat founders have only 1.5% chance of building a unicorn. We talk about product-market fit constantly in this podcast. Hopefully, we learn from what others did and improve our chances of finding PMF. But there is only one way to guarantee that one day you will…
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[Bootstrapped] Ep.160 - The First 100 with Kevin Stewart, Professional Premier League Football Player
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Kevin Stewart is a professional footballer who plays as a midfielder. Born in England, he plays for the Jamaica national team. He has previously played for Tottenham Hotspur, Crewe Alexandra, Liverpool, Cheltenham Town, Burton Albion, Swindon Town, Hull City and Blackpool. Where to find Kevin Stuart: • LinkedIn (11) Kevin Stewart | LinkedIn Where t…
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They hit $100M ARR—in a "crowded market". Here's how they got to $1M ARR in just 18 months. | Don Mal, Co-Founder of Vena Solutions
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Don co-founded Vena & was CEO for 8 years. Last month, Vena became a Centaur crossing $100M in ARR. Don & his team launched Vena in a crowded market, where everyone else was trying to replace excel. So they built a budgeting and planning (FP&A) solution that instead leveraged excel. As Don says, they "disrupted the disruptors". Don knew the problem…
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[$3 million] Ep.159 - The First 100 with Miles Thorson, founder of Odie Pet Insurance
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Miles Thorson founded Odie Pet Insurance, a New York-based tech-enabled pet health insurance company, that raised $3M in funding from notable investors such as Walkabout Ventures and Slow Ventures. Where to find Miles Thorson: • Website: Odie Pet Insurance® | Affordable Pet Insurance For Dogs and Cats (getodie.com) • LinkedIn (11) Miles Thorson | L…
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This founder was hours from hiring a VP Product—turns out, he was a total fraud. Here’s what he learned.
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It's the first time I see a candidate BS his way through interviews with multiple people, impress each one of them, and ultimately end up being a complete fraud. But the biggest learning wasn't that you should watch out for fraud-- it was that you shouldn't trust interviews nearly as much as you'd think. While fake candidates are rare, candidates w…
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He quit his cozy Google job & founded not 1 but 2 unicorns— then grew from $1M to $12M ARR in 2 years. | Ashutosh Garg, Founder of Eightfold AI
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Ashutosh is one of those rare founders who founded not just one, but two unicorns. He worked at Google for 4 years, left and started Bloomreach, which was last valued at $2.2B. Halfway through that journey, he left to do it all over again. He started Eightfold AI which is the one we're talking about today. In 2021, he raised $220M from Softbank at …
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Q2 Early-Stage Venture Report w/ Carta’s Head of Insights: Valuations, Round Sizes, Graduation Rates & more. | Peter Walker, Head of Insights at Carta
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Carta is the backbone of most venture-backed startups. They have access to specific information about every single round, not just what's reported in TechCrunch. Today, Peter Walker, Carta's Head of Insights joins us to share the findings from Carta's Q2 reports. We go deep into data from pre-seed, seed and Series A rounds. We cover median valuatio…
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He built in stealth with 1 customer for a year—then grew to 1M paid users across 60,000 locations. | Sanish Mondkar, Founder of Legion
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Last quarter, Sanish raised a $50M Series D. His company has raised over $130M. They have enterprise customers across 14 countries including Dollar General, Aldo, and CircleK. It all started because Sanish was working out of coffee shops. He wasn't looking for a startup idea. But after a few casual conversations with employees, he noticed several p…
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Sean Ellis led growth at Dropbox—& invented growth hacking. Here's his step-by-step growth guide. | Sean Ellis, creator of the PMF test & best-selling author of Hacking Growth.
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Sean Ellis created THE test for PMF. He led growth teams at Dropbox, Eventbrite and LogMeIn, which sold for $4.3B. He coined the term Growth Hacking and wrote the best-selling book Hacking Growth. Today we go deep and tactical with him. He takes us through how to use the Sean Ellis test to perfectly measure and understand product market fit. He tak…
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He sold AI robots to Walmart & raised $150M. His #1 advice to founders? "Trust your gut." | Daniel Theobald, Founder of Vecna Robotics
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Daniel's been building robots for 20 years. He's sold 100s of AI robots-as-a-service to Walmart, FedEx, & DHL amongst others. Last month, he raised a $40M round. 6 years ago, he realized why robots weren't getting massively adopted. Builders like him were trying to build perfect robots that always worked. But every situation has edge cases. What if…
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VCs give a lot of advice— & a lot of it sucks. Be careful who you listen to.
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Advice is free—actioning bad advice isn't. Early-stage founders are bombarded with advice. A lot of it from investors who have never operated a business, never ran marketing, never led sales. And yet, many founders take VCs' advice as sacrosanct. And many VCs feel like they can and should opine on everything. If many people treat you like an expert…
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He took 3 years to make his 1st sale—then grew 1000x to $10M ARR 3 years later. | Alex Hoff, Founder of Auvik
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Alex got the co-founder of a public company to join him and raised $6M out of the gate—but it took him 3 years to make his first sale. But after he shifted from selling to SMBs to selling to MSPs (Managed Service Providers i.e., outsourced IT), things took off: April 2015 - $1K MRR August 2015 - $10K MRR June 2016 - $100K MRR Nov 2018 - $1M MRR ($1…
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If you wake up with your heart pounding out of your chest— do this.
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When an employee unexpectedly quits, an investor backs out, or a big customer churns— fear of failure takes over. When you close a new round, land a big customer, or make a big hire— you feel pure excitement. Every founder is on a fear-excitement spectrum. There's no way to prevent yourself from feeling the two extremes. But I've seen great founder…
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He refused to quit his job until $1M ARR—then grew to $5M ARR & closed a $25M Series A. | Pierce Ujjainwalla, Founder of Knak
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Pierce launched a consulting business that grew to millions in revenue and dozens of employees. But he noticed his customers kept asking for the same solution. So he launched Knak, an email marketing and landing page builder that integrates to Marketo. Unlike most founders, he didn’t go all-in. He kept working on his consulting business full-time u…
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99% of founders SUCK at storytelling. Here's the pro who taught Slack & Salesforce how to do it. | Matthew Dicks, professional storyteller & bestselling author of Storyworthy.
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1:17:39
There is no better storyteller in the world than Matthew Dicks. He tells stories for a living. He gets paid by the world's biggest brands to create stories for them. He's won Moth StorySLAM (a storytelling competition in NYC) a record 59 times. Every founder knows storytelling is a critical skill. But 99% of founders I meet are terrible storyteller…
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In 2019, he went all-in on AI, grew to $3M ARR in 2 years—then to $85M ARR in 5. | Shubham Mishra, Founder of Pixis
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39:26
5 years ago, Shubham had just graduated college and had no network. He bootstrapped to $3M in ARR, then raised $200M & grew to $85M ARR. But he started trying to sell AI for marketing to enterprises with no network. So for 2 months, he'd go to the lobby of a bank and sit there for an hour. He'd wait for the CMO to walk by, just so he could say hi. …
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How Wiz grew to $500M ARR in 4 years—& could exit to Google for $23B (largest VC-backed exit in history)
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Google is in talks to buy cybersecurity startup Wiz for $23B (a 40x revenue multiple). Wiz is the company that in 2021 announced it grew from $0 to $100M ARR in just 18 months. How did this cybersecurity company grow so fast in a crowded space? How does it get a 40x revenue multiple when FAANG stocks trade at 5-15x? Who are the exceptional founders…
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He built a farming robot that shoots weeds with lasers— then closed $10M in pre-sales before shipping a single one. | Paul Mikesell, Founder of Carbon Robotics.
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58:20
Paul built a startup that was acquired for $2.2B. He worked on AI at Uber and Oculus. But when a farmer told him about some of the problems he was facing, he quit and went all-in on farming. He built a robot that attaches to the back of tractors, uses computer vision to identify weeds and lasers to shoot and kill them. He sells each robot for $1.5M…
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Tesla’s EV market share (finally) falls below 50%. Good news for founders— incumbents took 15 years to match 1 founder.
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Elon Musk single-handedly took on the entire automotive industry. No one, including me, thought he would succeed. But he's built an $800B company. Whether sales are slowing down misses the mark: the punchline is it took well capitalized, professional automakers 15 years to catch up to a single founder. Sure, Elon Musk is special. But this goes beyo…
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YC founder raises $3.5M, keeps team to 3 people—then grows 10x to $2M ARR in 1 year. | Benjamin Encz, Founder of Ashby
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Last month, Ashby raised a $30M Series C. Ashby is used by customers like Notion, Ramp and Sequoia. Benji built Ashby as an end-to-end Applicant Tracking System (ATS) that would replace several point solutions. He had to build heads down for 18 months and couldn't launch a simple MVP. Surprisingly, even though he raised $3.5M at seed, he didn't gro…
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Pickleball grew 3x in 4 years to 14M players. Not by competing with tennis— but by creating a new market instead.
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AI startups don’t necessarily have to beat incumbents. Some will start entirely new markets instead. Like Canva to Photoshop, Shopify to Amazon or Pickleball to Tennis, many of these won’t even have to compete. They create 10x easier to use products and through that open up an entirely new space. They solve problems people didn’t even know they had…
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[Bootstrapped] Ep.158 - The First 100 with Dan Roselli, Co-founder of Revtech Labs
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Dan Roselli, Co-founder of Revtech Labs, The first and oldest incubator program in Charlotte that focuses on general tech in emerging hot sectors. Dan is also the founder of RTL Capital, a financial technology fund based in Charlotte, NC, and Queen City Fintech, an Incubator program on Financial Services Technology innovation. There are also anothe…
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He fought Al Qaeda in Iraq, turned down $250K at McKinsey—& built a $150M+ ARR unicorn. Here’s how it happened: | Blake Hall, Founder of ID.me
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"I was technically homeless at the time. I was sleeping on my buddy's couch. I had declined $250,000/ year at McKinsey... I had no idea what I was doing." Now, Blake has $150M in ARR, growing 30% per year, with 80% gross margins. He's raised $400M and his startup ID.me is worth over $1B. This is the story of how pivoted for a Groupon-like model to …
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