Phil Pallen 공개
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Video is here to stay. That’s why you need to get comfortable clicking record and going live to your audience on Facebook, Instagram, or Snapchat. Social media platforms are quickly evolving the ways we promote our brands and businesses, so it’s in your best interest to be comfortable communicating with confidence on camera. Think of this as a litt…
 
What does it take to actually make it big? Dr. Sabrina Kay is the CEO of Fremont College, and has a better answer to this question than anyone I’ve ever met. She’s self-made—instead of retiring in her 30s, she became an educator, and is now on a mission to make education available to anyone who’s willing to put the hard work in to succeed. Visit ht…
 
It’s where all the high earners hang out. LinkedIn specialist & online presence mentor Sarah Santacroce shares tips and strategies on upping your LinkedIn game (which I desperately needed). These straightforward, actionable tips can totally align with your business goals. LinkedIn is not just the place for the unemployed to find work. It’s a valuab…
 
He’s accomplished more as a teenager than many of us will in a lifetime. Ben Towers is a multi-award winning entrepreneur, TV personality, and keynote speaker, who’s grown his own digital agency, and even received praise from Richard Branson. Learn Ben’s secrets to success, including productivity, delegation and scale. This kid knows what’s up.…
 
Build a better visual brand with tangible tips from one of my favs. Tana Gandhi is my go-to LA photographer for every client project. She’s photographed more of my clients than anyone else, and there’s a reason for it. Tana’s got an incredible eye and work ethic, which makes her a job to work with. Learn how to take better photos, grow your Instagr…
 
She’s the nicest gatekeeper in Hollywood. Barbara Barna Abel has launched some of the most successful hosts in the business, and is just as passionate as me about personal branding and building an audience on social media. If you want to get on TV or make yourself more attractive for media opportunities, you need to listen to this episode (and take…
 
I don’t like getting emails, but I like getting Tony’s emails. Tony Howell is a NYC-based digital strategist with great tips on email marketing and website design. He himself has transformed his agency into a personal brand after realizing that juggling two brands can split your attention and double your workload. He believes email marketing is a s…
 
According to growth hacker Vin Clancy, the American dream is alive and well. He’s all for this ecosystem that helps you get ahead, and spells out specific ways we can grow our brands successfully. From content creation to email marketing, Vin (formerly Vincent Dignan) shares his perspective on the most important social media platforms, the right wa…
 
Heidi Nazarudin is a fashion blogger and the founder of Ambitionista, a blog focused on lifestyles of stylish, sophisticated working women. She’s also the CEO of The Blogger Babes, a network of bloggers and influencers. Heidi shares how she makes money as a professional blogger and gives amazing advice on how you can, too.…
 
Baby steps are better than no steps at all. I share my favorite tips for turning ideas into actions, along with highlights of the best tangible, actionable advice my guests shared in 2016 on building a better brand, including Andrea Vahl, Benson Chou, Danny Hoyt, Dinesh Kandanchatha, Erik Huberman, Janet Murray, Jason Carter, Michelle Wodynski, Mik…
 
Hawke Media Founder and CEO Erik Huberman didn’t receive his Forbes 30 under 30 title for nothing. He created his digital marketing firm in 2013 and has since offered top quality services like influencer and content marketing to big names like Kelly Osborne and Red Bull. Erik shares his secrets to growing and scaling quickly, along with great advic…
 
Names help identify people, places, things—everything. A brand name sets the tone of your personality, and it says something about your values. It’s the difference between someone remembering and forgetting you. In this episode, I discuss how I named my company, how I help others name their projects, and how to use your brand name as a competitive …
 
Investor and entrepreneurial advisor Dinesh Kandanchatha knows how to sell. In fact, his last business had a $200 million exit. Over the past year, he’s transformed his brand into something truly spectacular. We discuss Dinesh’s passion for coffee and his true secrets to selling, which are all about creating value and successful relationships.…
 
Technology and the ubiquity of social media have made us all incredibly connected. It’s influencing not only the way we interact with others and see the world, but also how we do business. It’s time for everyone to embrace that. I recognize that in-person meetings are irreplaceable, but it doesn’t mean that you have to halt business dealings before…
 
Ric Lindberg balances analytics and leadership like no one else can. He helps leaders become better by using analytics to transform insights into action. We discuss these strategies, along with the importance of humility, what Swedes think of Americans, the power of the introvert, and how we can effectively implement analytics into our day-to-day t…
 
Your perfect client became a living nightmare. Your friend-turned client expects a hefty discount. Someone pulls the plug mid-project. As entrepreneurs, tough situations like these are just a day at the office. Business isn’t easy, especially when you’re running it yourself, so today content strategist Lauren Moore and I discuss the right and wrong…
 
With almost all of world’s creative content at our fingertips, we quickly forget about what photos and video we can and can't use legally. In this episode, we're talking copyright and trademark laws. I’m no lawyer, but my guest Michelle Wodynski certainly is. You'll seriously benefit from what she has to say.…
 
Being on TV, or being on the radio, or even in the news can be a powerful way to reinforce and remind others that you, are in fact, an expert. Through the years of working to position myself for these kinds of opportunities, I’ve learned the game, and I’m going to share some tips with you today. I wouldn’t say it’s about increasing your exposure to…
 
Getting on TV is no easy feat, but if there’s one thing my friend TV host Jason Carter can teach us, it’s that hard work and a killer personality can get you there. He’s busy hosting events, shows, and often recognized for his role as a pit crew member on Rupaul’s Drag Race on Logo. We discuss where it all started, the highs and very lows, as well …
 
There’s an age-old debate among us social media enthusiasts about follower count. I’m here to tell you that size does matter. I see people booking jobs or landing clients daily because of their follower count. Isn’t that crazy? Well it’s true. It’s an amazing world we live in. The numbers matter, and I’m here to give you a reality check.…
 
I call Danny Hoyt a Snapchat extraordinaire. He’s taken his Snapchat skills to a whole new level, building connections and friendships that have helped his career. Danny uses this fancy new(ish) platform as a powerful medium for storytelling, and explains his strategies and lets us in on his secrets. After listening to this episode, you’ll be snapp…
 
Benson Chou founded Work Hard Anywhere, an app that helps people like me find laptop friendly workspaces all over the world. From bars to cafes, this app has maps of places with wifi, outlets, and most importantly, good atmosphere to keep you productive. We discuss the community of location-independent entrepreneurs he’s cultivating and the best st…
 
Today we’re talking algorithms. Instagram and Twitter—it’s been a hot topic as of late and a major part of being a content creator. Algorithms are the hidden formula that determines our own experiences on social media channels. Algorithmic changes aren’t anything new. I believe it’s time to welcome the days of more personalized content right at our…
 
Nathalie Gordon simply tweeted about an orange at Whole Foods with the intention of making a few people laugh. Hours later, she was getting so many notifications that her phone broke. In this episode, she describes the life-changing experience of going viral, bringing with it the privilege of platform, as well as trolls, criticism and raising aware…
 
Andrea Vahl, also known as Grandma Mary, is not only a hoot, but also a true-blue Facebook thought leader. She co-authored Facebook Marketing for Dummies, speaks every year at Social Media Marketing World, and now she and I are gabbing about branding strategies in London. (And it’s just as good as you’d think.)…
 
Had you asked me even a year ago what I thought about tattoos, I would have given a really snobby, judgemental response you’d hear from your grandmother, like, “what is your tattoo going to look like when you’re 70?” But now, thanks to the inspiration from a few of my clients who’ve tattooed their logos onto their bodies for life, I’m not a part of…
 
Creativity is a beautiful thing. I get excited when people find interesting ways to monetize their creativity, and that’s today’s topic. Jay Mantri and Mike Dewey are very talented creatives who share their creative works of art for free online. But there’s method to their madness, and it’s a really brilliant strategy for building your brand. Get r…
 
It is entirely possible to work remotely. And I don’t mean from home on your couch. I use conferences as an excuse to travel the world, and I’ve been doing this long enough that I’ve gathered some insider’s tricks to working while traveling. Embrace the adventure while still rocking your business. From cheap flights to what to pack—these are my ess…
 
Sarah Zapp is a master at something most of us absolutely dread: networking. A magical connector who introduces me to fantastic people on a daily basis, Sarah thinks it's time for networking to evolve into relationship building. From Sarah’s comical anecdotes of celebrity run-ins with Steven Tyler, Harry Styles, and Patrick Schwarzenegger, you’ll f…
 
For entrepreneurs, it doubles as a time for planning for the new year. We get equally stressed out and excited about everything that we are brewing up to launch in 2016. Your identity as a brand evolves each year, and your online presence needs to reflect that. In addition to evaluating your brand, I encourage you to look back at your year and choo…
 
I’m totally inspired by Emmy-nominated travel TV host Rachel Rudwall, who lives her brand, stays true to her values and uses social media as a powerful conduit to inspire others. Rachel discusses how it all began, sharing her industry experience and optimism, which are a big part of her success and growth. She shares her wildest adventures and we r…
 
The hardest part of dealing with countless emails is figuring out how to answer everyone in a timely fashion. The most successful people I know always respond so quickly! How do they do it? Inspired by the book Getting Things Done, my partner Lauren Moore uses an incredibly useful system to organize her emails, and now mine (and yours, too).…
 
Have doubts about Periscope? Let’s dispel them today. Scoping superstar Jay Howard discusses what this new social media platform has done for his budding TV career, including booking a Hollywood agent. He shares some actionable tips on what to do (and what not to do) on Periscope, including topics, calls to action and strategies for improving engag…
 
Prioritize your social media platforms. Instead of spreading yourself thin over many platforms, focus on being really good at three. Give your followers regular quality content. Give each priority platform a purpose. There are only so many hours in the day, and if it’s your responsibility to manage your social media platforms, you need to be realis…
 
My client Judy Stakee has had an incredibly successful career—and she's a master of storytelling and perspective. As VP of Warner Chappell Music for decades, Judy is responsible for discovering and shaping the songwriting chops of superstar talents like Katy Perry, Sheryl Crow, and Gavin DeGraw. In my latest podcast episode, we talk about Judy's ap…
 
I haven’t posted a new podcast for seven weeks, and I’m awfully embarrassed about it. I tell people daily, don’t plan and dream up your big ideas. Do them. We don’t want to hear about it, we want to see something to show for it. I took my own advice, followed by a bout of perfection paralysis (which I’m attempting to overcome today. ONE: Allow impe…
 
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