최고 Mashed Potatoes 팟캐스트 (2024)

1
Radio Killed the Radio Star 42:59

1+ y ago42:59

42:59

In this episode, we talk about a radio station's weird stunt before switching formats, Radioshack's weird Twitter handle, Arby's new marketing relationship with Old Spice and Peter talks about his new beverage venture.저자 Tableside Mashed Potatoes

1
Peter's Mid-Life Crisis 34:27

2y ago34:27

34:27

In this edition of the podcast, Peter talks about his tattoo adventures. We discuss the Rise of Anti-Design. How sound and music are starting to become important features to advertisers. We play Dragon's Den and learn about some potential business ventures Peter has. As always, thanks to Thomas Thomas for lending us their music. This podcast brough…

1
From Musk Till Dawn 21:01

2y ago21:01

21:01

The boys are back "in-studio", enjoying Negronis, and talking shop. In this edition of the podcast, Derek talks about no longer loving the Metaverse Elon's takeover of Twitter Dream advertising QR codes As always, thanks to Thomas Thomas for lending us their music. This podcast brought to you by The Inbound Lab…

1
Into the Metaverse 35:10

2y ago35:10

35:10

After a bit of a hiatus, TableSide Mashed Potatoes are back! In this episode, Scott Irwin, Peter Bishop and Derek Hovinga discuss Derek's new fascination with his Oculus Quest 2 and the potential of advertising in space. This episode brought to you by ZGM Modern Marketing Partners and The Inbound Lab Special thanks to Thomas Thomas for lending us t…

1
WTF IS AN NFT? 30:43

3y ago30:43

30:43

NFTs are taking the digital world by storm, but what exactly is it? We brought back Paul Bazay from Sajak & Farki to help us understand how non-fungible tokens work and what they've done with digital content creators around the world. This episode brought you by ZGM Modern Marketing Partners and The Inbound Lab…

1
A Brand Experience with Darren from Sajak & Farki 28:45

3y ago28:45

28:45

On episode 30 (Season 2, Episode 4), we have Darren Northcott from Sajak & Farki on to talk a bit about UX and what it means when a company delivers a great brand experience. Parental Advisory: This episode contains course language. Thanks as always to Thomas Thomas for their music!저자 Tableside Mashed Potatoes

1
Agency vs Client-side vs Consultancy with Blanka Martin 41:04

3y ago41:04

41:04

Join Derek (The Inbound Lab), Peter (ZGM Modern Marketing Partners and Scott (Critical Mass) as they welcome Blanka Martin to the podcast. Blanka has worked at an agency, client-side and is now running her own consultancy under Plain English. We discuss the pros and cons of working for an agency rather than client-side and how a consultant can help…

1
True colors are shining through with Shane Wallace at Culture Smith 40:38

3y ago40:38

40:38

On this episode, we had a super interesting chat with Shane Wallace at Culture Smith—a Calgary-based firm that helps businesses utilize culture to build high-performing teams. We discuss the importance of value alignment in creative firms and we even go through the Behaviour Colours of Peter, Scott and Derek. Thanks to Shane Wallace for coming on t…

1
How to be outcome-oriented 26:07

3y ago26:07

26:07

In the first episode of season 2, we talk about the importance of being outcome-oriented to increase your success rates on projects. For context, Scott Irwin wrote a fantastic blog on this here.저자 ZGM Modern Marketing Partners

1
Season Finale: A 2020 Podcast Post-Mortem 37:14

3+ y ago37:14

37:14

On our final episode of the season, we look back at the start of Tableside Mashed Potatoes. We talk about what we liked about our podcast, what we could do better (or not) and what we're excited about in the new year.저자 ZGM Modern Marketing Partners

1
Building online communities with Chad from Chaordix 29:46

3+ y ago29:46

29:46

What do bath bombs have to do with an online community? Find out on episode 25 as we have Chad Neufeld from Calgary-based online community platform developers Chaordix. Thanks to Chad Neufeld for coming on the show at Thomas Thomas for lending us their music.저자 ZGM Modern Marketing Partners

1
Here's our Social Dilemma 34:47

3+ y ago34:47

34:47

On our 24th episode, we talk about the Netflix documentary "The Social Dilemma" and how impact social media has on its users. Give it a listen, review and share.저자 ZGM Modern Marketing Partners

1
How to build a high performing marketing teams with Mario from ZGM 27:03

3+ y ago27:03

27:03

On our 23rd episode, we have Mario Amantea (Partner and COO of ZGM Modern Marketing Partners) on the podcast to talk about his experience in business and how it correlates with his history of being a hockey coach for several top performing teams including the University of Calgary Dinos.저자 ZGM Modern Marketing Partners

1
Marketing for a good cause with Kirstin at ZGM 20:08

3+ y ago20:08

20:08

Kirstin Webster came to ZGM Modern Marketing Partners as an Account Coordinator and then quickly transitioned to an Account Manager, grabbing onto the reigns of a few of the niche industries within the agency. On this episode, Kirstin talks about what it's like to manage non-profit clients and how marketing can do good for a number of organizations…

1
How digital firms are adapting in 2020 with Rachel Gertz from Louder Than Ten 41:08

3+ y ago41:08

41:08

We are excited to bring on Co-founder and Digital Project Manager extraordinaire, Rachel Gertz from Vancouver's Louder Than Ten. With help from Promethean Research, Rachel created the "2020 Pattern Report" to uncover the patterns of resilient digital firms amidst today's pandemic situation. The pattern report is a free download that investigates ho…

1
Career limiting moves 22:41

3+ y ago22:41

22:41

It's episode 20 and we are back from vacation. We're also back in studio! This episode we talk about some of our bad experiences and things you could limit your career progression.저자 ZGM Modern Marketing Partners

1
Talkin' Shop Edition: Talkin' generalists with Rob Fairhead from ZGM 44:08

3+ y ago44:08

44:08

On our 19th episode, we start our "Talkin' Shop" series where we bring on our co-workers to talk about anything and everything. On this episode, Partner and Chief Strategy Officer Rob Fairhead fills in for a vacationing Scott to talk about marketing generalists. Thanks to: ZGM Modern Marketing Partners Thomas Thomas for lending us their song Happy …

1
The Marketing Major Tableside Mashed Potato Mashup 26:55

4y ago26:55

26:55

On episode 18, we had new University of Alberta marketing grad and host of the Marketing Major podcast, Josh Radostits come on to talk about what it's like graduating during a pandemic. We talk about his experience producing a podcast and how he was able to score Terry O'Reilly for his very last episode. Special thanks to: Thomas Thomas for lending…

1
"What the F is Paid Media" with Sarah from ZGM 32:19

4y ago32:19

32:19

On episode 17, Sarah Schmidt from ZGM educates us on paid media and what you have to do to get free beer t-shirts. Thanks to: Calgary band Thomas Thomas for lending us their track "Happy New Year Baby" ZGM Modern Marketing Partners저자 ZGM Modern Marketing Partners

1
Black Lives Matter and Navigating Social Cause with Puneeta McBryan 40:25

4y ago40:25

40:25

#BlackLivesMatter has sparked many conversations about systemic racism and how many brands with a strong influence and voice should be leading the way to help push change. On episode 17, we talk to ZGM's Director of Account Services, Puneeta McBryan, to talk about how brands can navigate through social cause. Resources to follow to learn more: What…

1
COVID & Cocktails with Jeff from Proof, Donna Mac and Vine Arts 37:16

4y ago37:16

37:16

Jeff is a co-owner of Vine Arts Wine and Spirits, Proof and Donna Mac and we were lucky enough to chat with him about what he's doing with his reopening strategy for his restaurants. We talk about how COVID-19 has helped him evolve his businesses, social media marketing and the greatest social campaign he's ever run. We also talk about cocktails be…

1
Free money with Jay from Goodpin 27:21

4y ago27:21

27:21

On episode 14 of the podcast, we had entrepreneur Jay Baydala from Goodpin and Evrywork come on the podcast to talk about how he left a lucrative position in corporate IT to creating change in the world by starting Goodpin. Special thanks to: Jay Baydala ZGM Modern Marketing Partners Thomas Thomas저자 ZGM Modern Marketing Partners

1
Game marketing and hairy backs with Ric Williams from ZGM 36:29

4y ago36:29

36:29

On episode 13, we bring in one of the partners of ZGM who has experience in a number of realms. We talk what it was like working in the gaming industry, how to scale your business into new markets and what exactly he means by peanut butter and hairy backs. Thanks again to: ZGM Modern Marketing Partners Thomas Thomas and our unofficial sponsor Campa…

1
Managing client expectations with Jill from Daughter Creative 26:50

4y ago26:50

26:50

On episode 12, our worlds collide as we bring in someone from a competing agency to talk on managing client expectations. Jill Dewes helps run Daughter Creative, a branding and design agency out of Calgary. We talk about her advertising upbringing and discuss how effective a good client relationship can be. Thanks to: Jill Dewes from Daughter Creat…

1
Managing accounts with Heleena from 123w 28:22

4y ago28:22

28:22

On our 11th episode, we decided to bring on a guest. Heleena Webber is a former ZGM employee and is now the Group Account Director at One Twenty Three West - Vancouver advertising agency and design collective. Heleena is a Jane of all trades and talks a bit about how she ended up from a receptionist at a Calgary agency to a Group Account Director o…

1
3 things marketers probably don't want to hear. 28:53

4y ago28:53

28:53

On our big 10th episode, the Tableside crew discuss the art of baking and 3 things marketers probably don't want to hear but they should. Thanks again to Thomas Thomas for lending us their song "Happy New Year" and to ZGM Modern Marketers for officially sponsoring our podcast... and Campari... for unofficially sponsoring it.…

1
Pivot, Pivot, PIVOT!!! 32:12

4y ago32:12

32:12

On episode 9, we record our podcast through Zoom and discuss how some businesses in various industries are pivoting in this current landscape. Thanks again to Thomas Thomas for lending us their song "Happy New Year". Podcast brought to you by ZGM Modern Marketing Partners.저자 ZGM Modern Marketing Partners

1
Covid-19 and the shift to working remotely 24:58

4y ago24:58

24:58

In the midst of Covid-19, it's realistic to assume that shifting to the "home office" will become the new normal for many of us for a while. On Episode 8, Peter, Scott and Derek from ZGM Modern Marketing Partners log into a video conference call on Friday night to record the podcast from our respective homes for the first time ever. We discuss how …

1
COVID-19’s impact on marketing 28:30

4y ago28:30

28:30

On episode 7, with news about the Coronavirus updating by the minute, the Tablesides drink a couple Negronis and talk about COVID-19's economic impact and ways we can use digital means to help counter it. Tune in as we try to make light of a depressing situation. Thanks again to Thomas Thomas for lending us their music, Campari for not sponsoring u…

1
Flushing out product design at Ad Rodeo's Student Speed Mentoring event 23:34

4y ago23:34

23:34

The Ad Rodeo Association, an organization that celebrates creative excellence in the Prairie provinces held a Student Speed Mentoring event and Scott was called on to share his product design knowledge with the up and coming design, communication and marketing students. On episode 6 of Tablesides, Scott summarizes his experience, we talk about toil…

1
Marketing Tools: The good, the bad and the butt ugly 28:52

4y ago28:52

28:52

Digital marketing can help anyone achieve their business objectives. This is especially true when you can mix your digital marketing initiatives with the right marketing tools to create efficiencies, capture data and increase revenue. On Episode 5, the Tableside crew explores the origins of the Negroni, talk about chimps and discuss choosing the ri…

1
Inbound marketing brings home the bacon. 25:05

4y ago25:05

25:05

Episode 4 - The Inbound methodology was introduced to businesses by HubSpot in the mid 2000s and it's still one of the leading ways B2Bs and B2Cs are growing their businesses. Derek, ZGM's Content Strategist and resident Inbound Marketing expert takes Peter and Scott through what Inbound is and how that differs from the other types of marketing we …

1
That's how the browser cookies crumble. 20:08

4y ago20:08

20:08

Episode 3 - Have you ever been to a website and a pop-up shows up notifying you that the site uses cookies and it asks you to accept? Well, Google has announced that it will be rolling out a Chrome update that can block cross-site tracking. What does this mean for marketers and your brand? Find out because on this episode Peter takes us through wha…

1
How to Kombat poor website usability. Get over here! 28:36

4y ago28:36

28:36

Episode 2 - Will your website succeed if it isn't user-friendly? Try not to navigate away because on this episode of Tableside, we have a few Negronis and talk about Bollywood movies, Mortal Kombat and why website usability is an important part of the product design process. Thank you to Thomas Thomas for lending us their great music. Find them on …

1
Why create a podcast for your business and how to do it. Podception! 23:39

4y ago23:39

23:39

Pilot episode - In marketing, we know that audio and video historically convert well. In ZGM's very first podcast episode, we break the ice and talk about why podcasting might be the right medium for your business and the ways you can use it to diversify the way information is being provided to your audience. It's PodCeption! Big thank you to Calga…

1
MPT7 - ลัดเลาะชวนชิมริมรั้วทับแก้ว 38:50

4+ y ago38:50

38:50

นั่งรำลึกถึงร้านอาหารในดวงใจสมัยเรียนทับแก้ว เด็กนักศึกษายุคนั้นชอบกินอะไรกัน? ร้านแบบไหนที่ยังอยู่ยั้งยืนยง? เล่าไปเช็ดน้ำลายไป รสชาติของอดีตช่างหอมหวานจังเลยนะจ๊ะพี่จ๋า

1
MPT6 - ต๊กใจผ่านมาครึ่งปี แม่...เซี้ยด๋ายจั๋ง 13:04

5y ago13:04

13:04

เผลอแป๊ปเดียวนี่หมดไปครึ่งปีแล้ว | ทำไมธนาคารต้องมีวันหยุดครึ่งปี | ไตรมาสคืออะไร | พิจารณาเป้าหมายที่ได้ตั้งเอาไว้เมื่อต้นปีแล้วมาลุยกันต่อไป

1
MPT5 - สามสิบยังแจ๋วแต่ทำไมเครียดจัง 21:12

5y ago21:12

21:12

จากบทเพลงสามสิบยังแจ๋วทำให้เราเกิดคำถาม | หรืออายุสามสิบนั้นแก่จนต้องตกใจที่ทำไมยังแจ๋ว | ทำไมเราถึงเครียดกับชีวิตได้มากเมื่ออายุนำหน้าด้วยเลขสาม | เตรียมรับมือกับวิกฤตวัยกลางคน