최고 Managing Marketing 팟캐스트 (2023)

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Managing Marketing

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Nick Hunter And Darren Discuss The Competitive Advantages Of A B-Corp Agency 37:22

3d ago37:22

37:22

Hick Hunter is the CEO, ECD and co-founder of Paper Moose, a purpose-driven independent agency where strategy, creative ideas and specialist expertise drives positive change for brands, communities and the environment. They are also a certified B-Corp. The advertising industry is incredibly competitive, with agencies competing for a share of busine…

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Managing Marketing

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Julian Cole And Darren Talk About Good Briefs, Bad Briefs, Client Briefs And Creative Briefs 47:01

10d ago47:01

47:01

Julian Cole is the Strategy Principal at the Strategy Finishing School, where more than 4,000 strategies from agencies, clients and elsewhere have come to round out their strategic capabilities, particularly when it comes to briefing. Julian has a particular interest in improving briefing, particularly the creative brief. For over a decade, procure…

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Managing Marketing

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Kirsty Muddle, CSR And Darren Chat A Broader Role For Creativity In Marketing 51:19

17d ago51:19

51:19

Kirsty Muddle is the CEO of dentsu Creative Australia and New Zealand and Cate Stuart- Robertson (AKA CSR) is the Chief Client Officer at dentsu Creative. Both have extensive experience in media and advertising with a particular creative focus, and recognised leaders in the industry. A lot of time and effort is expended by advertising agencies exto…

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Managing Marketing

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Kat Kennan And Darren Discuss The Importance Of Strength Based, Trauma Informed And Inclusive Marketing 40:06

24d ago40:06

40:06

Kat Kennan is a certified trauma-informed professional and Founder and CEO of Radical Customer Experience™️ - a groundbreaking consulting firm that encourages brands to establish genuine connections with their customers by embracing strengths-based, trauma-informed, and inclusive marketing services. Nearly 73% of adults in the United States have ex…

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Managing Marketing

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David Sutherland And Darren Chat The Ins And Outs Of In-House Agencies 38:10

1M ago38:10

38:10

David Sutherland is the Managing Director at the Micro Agency, part of the M&C Saatchi Group. He has built his career as an in-house agency model consultant, helping advertisers select the suitable model for them and implementing it into their roster. When the industry talks about in-house agencies, the conversation quickly turns to either in-housi…

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Managing Marketing

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Dani Bassil And Darren Chat Advertising And Creativity North Versus South 36:25

1M ago36:25

36:25

Dani Bassil started her career in Sydney before migrating to the UK early this century to work in number of highly respected agencies including Mother, Weiden & Kennedy, VCCP and the CEO of Digital UK. She recently returned to Australia to take up to role of Chief Executive Officer at Clemenger BBDO Australia. Dani shares her experience not only wo…

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Managing Marketing

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Nichole Williamson Davidson And Darren Discuss Personal Brand Building For Business Leaders 36:32

1M ago36:32

36:32

Nichole Williamson Davidson is a branding and digital marketing expert, currently the Chief Brand Officer at Zilker Media, an end-to-end marketing solution for thought leaders and the companies they lead. Nicholes believes that business executives should focus on their personal brand and not just their institutional brand. This philosophy and appro…

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Managing Marketing

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Liam Loan-Lack And Darren Chat Dealing With Complexity And Uncertainty In Marketing 48:20

2M ago48:20

48:20

Liam Loan-Lack is Head of Marketing APAC & Canada at CMC Markets. He is also a Non-Executive Director, B2B/B2C Growth Consultant, Marketing Effectiveness Specialist and Marketing Academy Alumnus. A lawyer by training, Liam has multidimensional experience working in agencies and as a marketer, which has given him a relatively unique perspective on t…

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Managing Marketing

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Murray Howe And Darren Talk Closing The Gap By Aligning Marketing To Business 36:10

2M ago36:10

36:10

Murray Howe founded Marktects, which helps align marketing with the business bottom line. From a business perspective, there is often a negative conversation about marketing, from referring to it as the colouring-in department or the black hole of the budget. Survey after survey talks of the dissatisfaction CEOs have with their CMOs, and the indust…

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Managing Marketing

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Jack Bensimon And Darren Talk About Rethinking Client Conflicts Of Interest 35:37

2M ago35:37

35:37

Jack Bensimon is the Founding Partner and Board Chair of Tadiem and the co-founder of the award-winning agency Bensimon Byrne, and he talks about the issue of clients’ conflicts of interest. There appears to be a massive discrepancy in the way companies work with their consulting partners and how they work with their advertising agencies. On the on…

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Managing Marketing

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Patrick Rowe And Darren Talk About Managing Agency Brands For The Long Term 36:51

2M ago36:51

36:51

Patrick Rowe is the CEO of Saatchi & Saatchi Australia, a powerhouse agency brand considered one of the most successful in the world. Founded in 1970 in London, it became known as the place where nothing is impossible. It also became the largest advertising agency in the world, with offices worldwide. The advertising industry is often accused of be…

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Managing Marketing

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Pete Randeria And David Angell Discuss The World Of Wine 30:56

3M ago30:56

30:56

Pete Randeria is the Director of Global Innovation at Treasury Wine Estates. With a long history in agencies and roles in TWE that have straddled advertising, marketing and product innovation, Pete had great observations and wisdom to share about the balance between product innovation, packaging, brand experience and communications that has to be u…

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Managing Marketing

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Skye Lambley And Darren Discuss When PR Takes The Lead In Marketing Communications 36:48

3M ago36:48

36:48

Skye Lambley is the Chief Executive Officer of the public relations group Herd MSL, and sustainability consultancy SalterBaxter. While some in advertising may think of public relations as what you do support their advertising campaign, the truth is more organisations are looking to public relations as an effective way to not just communicate with b…

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Managing Marketing

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Supermassive And David Angell Discuss The Birth Of A New Agency, Inhibitors And Enablers In Modern Advertising And The New World Order 54:32

3M ago54:32

54:32

Laura Aldington, Jon Austin and Simone Gupta are also known as Supermassive, the new agency launched recently and with a bang in Australia. In a wide-ranging discussion, the team shares their story, inspirations, views on challenges and enablers in the market, and what drives them forward in helping redefine the advertising and agency landscape for…

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Managing Marketing

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Jason Tonelli And Darren Chat About Media Brawn Versus Media Brains 41:08

3M ago41:08

41:08

Jason Tonelli is the CEO of Zenith Media in Australia and New Zealand. He believes there is an opportunity for media agencies to be smarter in strategy and planning and media trading. There was a time when media was all about the buying. For some advertisers (and their procurement teams), it still is. But with the rise of technology and the impact …

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Managing Marketing

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Nick Hand And Darren Chat On The Impact Of AI On Agency Fees 42:15

4M ago42:15

42:15

Nick Hand is a commercially savvy, hands-on Finance Director, a CPA with more than two decades of experience managing the finances of media, creative, PR agencies and more. He returns to Managing Marketing to discuss the impact artificial intelligence technology has on advertising agencies of all types and the effect it will have on agency fees. Wh…

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Managing Marketing

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Mike Rebelo And Darren Talk The Good And The Bad Of Integrated Agencies 34:54

4M ago34:54

34:54

Mike Rebelo is the CEO of Publicis Groupe Australia and New Zealand. For almost a decade he has been working on and working with an integrated agency model and he shares the lessons learned along the way. With digital media and technology we saw the rise of the specialist agencies, then a trend back to the generalists, better known as the one-stop-…

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Managing Marketing

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Peter Levitan And Darren Discuss How To Build A Kick-Ass Advertising Agency 47:01

5M ago47:01

47:01

Peter Levitan is the agency whisperer with experience managing the world’s largest advertising agency, building his own agency, founding two Internet companies, and consulting with over 100 ad agency clients. He can help you build a happy, healthy, unignorable, successful lead generation agency. In a world where some may argue there is already a …

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Managing Marketing

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Arthur Fleischmann And Darren Chat The Impact Of CMO And Agency Tenure 45:13

5M ago45:13

45:13

Arthur Fleischmann, Group CEO and Country Manager for WPP, with the experience of not just launching and growing his own successful agency, but also managing one of the major holding company groups here in Canada. In the past two decades, we hear reports CMO tenure is getting shorter, some reporting it at less than 2 years on average and that agenc…

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Managing Marketing

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Leah Power And Darren Discuss Qualification Based Selection For Agencies 44:41

5M ago44:41

44:41

Leah Power is the Executive Vice President of the Institute of Canadian Agencies and the lead on the development of the Qualification Based Selection For Agencies. This episode picks up from the conversation with Scott Knox, the President and CEO of the Institute of Canadian Agencies, and explores the solutions for clients wanting a better way to s…

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Managing Marketing

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Scott Knox And Darren Talk About Pitch Watch And A better Way To Select Agencies 44:52

5M ago44:52

44:52

Scott Knox is the President and CEO of the Institute of Canadian Agencies, with a mission is to Amplify, Protect and Transform the agency sector through advocacy, awards, community, consultancy, insight, networking, research and training. But when it came to pitching, instead of either publishing another industry guideline on how to do it, or joini…

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Managing Marketing

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Liam Walsh And Darren Discuss The Corporate Charade 42:32

5M ago42:32

42:32

Liam Walsh is a Consultant, an Equities Investor, Executive Coach, Digital Media Guru, aspiring ally for gender equality, a tad Dyslexic (but not heaps) and now an author, with the release of his book The Corporate Charade, why not just be yourself at work? Since the COVID pandemic, there have been major changes in the way we work and continued dis…

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Managing Marketing

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Jeremy Taylor And Gina Larter Chat Agencies at the NYC AdForum 34:47

6M ago34:47

34:47

Jeremy Taylor, Managing Director, TrinityP3 UK, and host Gina Larter, Business Director, TrinityP3 UK, recently attended the AdForum Consultant Summit in New York City. This is an annual opportunity for the pitch consultants from around the world to meet with the agencies, (global, regional and local) and hear the plans they have for the coming yea…

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Managing Marketing

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Jo Reilly And David Discuss Consumer Psychology, Trust, Communications And Macroeconomics In Superannuation 45:29

6M ago45:29

45:29

Jo Reilly is Head of Marketing and Customer at AustralianSuper. David and Jo talk about her role in evolving AustralianSuper’s communications and the integration of marketing and customer into both her role and internal teams, and the delicate balance of micro and macro challenges faced by consumers trying - or not really trying - to save for their…

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Managing Marketing

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Chris Gilroy And Darren Chat About The Challenges Of Retail Marketing 37:46

6M ago37:46

37:46

Chris Gilroy has built his career with the a keen focus on the tp and bottom line through retailing in media, telecommunications, big box retail and building a global retail network. For all the clichés about retail, the fact is that retail marketing is more sophisticated and more accountable that ever. The proximity to the point of the sale and th…

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Managing Marketing

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Mahesh Enjeti And Darren Talk About Strategy, Planning And Tactics 41:24

7M ago41:24

41:24

Mahesh Enjeti is the "Thinkerer" at Auracle World, Co-Founder at BrandRead.i.y® and Managing Director at S A I Marketing Counsel. On his return visit to Managing Marketing, we discuss the role of strategy in marketing and why strategy is more important for marketers than ever before. If you listen to industry conversations, strategy plays an import…

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Managing Marketing

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Claire Fenner And David Discuss Trials, Tribulations & Triumphs in Media 47:39

7M ago47:39

47:39

Claire Fenner is the newly appointed CEO of Atomic 212, one of the most established media indies in Australia. David and Claire discuss what the role of CEO means in today’s industry and why that has to be different to what it was 10 years ago; agency brand reputation building and re-building; the hot topics of media measurement and impending chang…

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Managing Marketing

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Sue Blatchford And Darren Discuss 20 Years Of Digital Marketing In One Episode 43:21

7M ago43:21

43:21

Sue Blatchford, co-founder of PayPerClick Australia, is a results driven digital marketers who has helped build businesses and drive growth. She is also the author of the book The Digital Marketing Download 20: 1 – 20 years’ experience in one day. While it may feel like we have been talking about digital marketing and digital media forever, the fac…

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Managing Marketing

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Nicola Mansfield And Darren Talk Brand, Growth and Business Value 39:28

7M ago39:28

39:28

Nicola Mansfield is the founder and chief thinker at The Design Thinkers, a brand and experience business change maker. Nicola’s career commenced as a designer at global brand consultancy Wolff Olins, she has also been the Global Creative Director at natural skincare brand, Jurlique, Director of experience design and brand at Deloitte and Managing …

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Managing Marketing

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Carolyn Bendall and David Discuss Transition, Evolution, and Marketing in Student Care 37:34

8M ago37:34

37:34

Carolyn Bendall is CMO at Swinburne University of Technology. David and Carolyn discuss her transition from Financial Services to Higher Education; which is best, de-centralized or centralized marketing structures; managing vulnerable students through a pandemic with the aid marketing and tech; contrasting feelings about ChatGPT and its predicted r…

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Managing Marketing

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Steve O’Farrell And David Discuss The Rise Of An Independent Agency 37:22

8M ago37:22

37:22

Steve O’Farrell is co-founder and Managing Director of The Royals, one of the most recognised independent agencies in Australia. David and Steve talk about the importance of agency branding, client-agency dynamics in the post COVID world, the attractiveness of the industry to new talent, what Steve would say to his 2010 self and the best advice for…

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Managing Marketing

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David Little And Darren Discuss The Transformation Of Marketing Procurement 44:13

8M ago44:13

44:13

David Little is a Marketing Procurement specialist with almost two decades of experience. With a Bachelor of Mechanical Engineering from the University of Strathclyde, David entered procurement sourcing mechanical and electrical engineering hardware. When TrinityP3 founder, Darren Woolley first met David, he was procuring ‘point of sale’ refrigerat…

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Managing Marketing

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Adam Washington And Darren Chat CX Customer Experience 36:29

9M ago36:29

36:29

Adam Washington is the CEO of the full-service customer experience agency CX Lavender and joins us to unpicking the world of customer and user experience. The marketing industry is well known for its TLAs – Three Letter Acronyms such as RTB, CPM, B2B, SEO and more. But there is a class of TLAs, the two-letter acronyms that have increasingly populat…

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Managing Marketing

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Gina Larter And Darren Chat About The Pitch Positive Pledge 37:44

9M ago37:44

37:44

Gina Larter is the newest Business Director to join TrinityP3 UK. But she also has experience in managing agencies, consulting with advertisers, and being a respected Executive Coach, Trainer, Mentor, and non-executive director, making her ideally placed to discuss the impact of pitching on agencies. The agency pitch process has come under close-sc…

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Managing Marketing

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Jamima White And David Discuss The Revitalization Of An Iconic Brand 24:51

9M ago24:51

24:51

Jamima White is the General Manager of Marketing at Target Australia. Target is an iconic brand, operating in a category that in the last 20 years has seen disruption like no other - from the rise of ecommerce through to COVID and beyond. Amongst other things, David and Jamima discuss Target’s brand, its reinvigorated positioning, the pivot from br…

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Managing Marketing

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Sam Devlin And Darren Talk Solving The Advertising Talent Crisis 37:24

9M ago37:24

37:24

Sam Devlin is the CEO and co-founder of The Careers Department. It is a SAAS content platform that reaches 1.4 million Australian familities through schools across the country. Here, industries can educate, inspire and engage students and their parents and teachers into understanding and considering a career in this category. Instead of competing f…

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Managing Marketing

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Steve Harrison And Darren Discuss Why Advertising Can’t Sell, Won’t Sell 48:25

9M ago48:25

48:25

Steve Harrison is an award-winning copywriter, creative director, a Doctor of Philosophy, and a best-selling author of the book “Can’t Sell, Won’t Sell - Why adland has stopped selling and started saving the world. Steve talks about what inspired him to write the book and explores how the concept of purpose in marketing has derailed the advertising…

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Managing Marketing

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Shyaire Ganglani, Seamus Fagan And Darren Talk Creativity In Brand Purpose 42:18

10M ago42:18

42:18

Shyaire Ganglani and Seamus Fagan are Associate Creative Directors, the creative leadership team at All of Nothing. This B-Corp-certified advertising agency creates the big ideas for people and brands the world needs. They share their creative approach to purpose marketing, going beyond authentic, sincere, earnest and good, to engage communities in…

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Managing Marketing

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Melissa Fein And Darren Talk Building And Maintaining High-Performance Teams 49:10

10M ago49:10

49:10

Melissa Fein is the CEO of IPG Media Agency, Initiative Australia, a Director of Swimming Australia and a Board Member of Media Federation Australia. This year she was also recognised as the Mumbrella Industry Leader of The Year, the Woman of the Year and number two on the B&T Women in Media Power List, and number six on the MediaWeek Agency Top 50…

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Managing Marketing

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Damon Stapleton And Darren Answer The Question What Is Creativity? 42:44

10M ago42:44

42:44

Damon Stapleton is the Chief Creative Officer of The Monkeys and Accenture Song, New Zealand and author of the blog Damon’s Brain. He is highly credentialled, with two D&AD Black Pencils and seventy Cannes Lion Awards for creativity. He has creatively led agencies such as DDB ANZ, Saatchi & Saatchi Australia and TBWA Hunt Lacaris in South Africa. W…

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Managing Marketing

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Fiona Johnston, Danny Bass And Darren Discuss Dealing With The Challenges 44:49

10M ago44:49

44:49

Without the looming economic challenges, marketers have already been facing major issues on the media front. Media measurement, ad fraud, brand safety, transparency, performance metrics, media GHG emissions and more. Fiona Johnston, Chief Client Officer and the Chief Executive Officer, Danny Bass, have reunited at dentsu’s media portfolio and discu…

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Managing Marketing

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Imogen Hewitt And Darren Discuss High-Performance Agency Teams 43:44

12M ago43:44

43:44

Within a year of taking the CEO role at Spark Foundry, Imogen Hewitt took this media agency to the top of the 2020 new business rankings in Australia after just one year in the CEO role. She has spent the last two decades learning, honing and learning some more in full-service, media and creative agencies both in Australia and South-East Asia. Hold…

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Managing Marketing

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Rob Shwetz And Darren Talk About The Latest Trends In ESG And Its Impact On Marketing 42:05

12M ago42:05

42:05

Rob Shwetz has worked around the world, in marketing, media and advertising. From Asia, to North America and now in Australia. He is a B-Lab trained B Consultant and a graduate of the Australian Institute of company directors, and a partner and Strategist for the Growth Activists, a strategy and communication consultancy with a focus on ESG. Rob sh…

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Managing Marketing

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Martin Karaffa And Darren Discuss What It Means To Be A Cool, Old Guy 44:25

1y ago44:25

44:25

Martin Karaffa is an associate partner at the world-famous Hofstead Insights. But Martin and I first met last millennium when he was a senior writer at Ogilvy, and then we worked together at JWT last century, where he was a senior strategist. It was a career change that took him to NYC via Tokyo, to become the global planning director. Then he was …

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Managing Marketing

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Paul Everson And Darren Talk About The Importance Of Lifetime Learning 41:01

1y ago41:01

41:01

Paul Everson is a director and Chief Growth Officer at Paper + Spark, an independent consulting firm specializing in business transformation. But Paul has also enjoyed a career with leadership roles in many of the world’s most famous agency brands, including J. Walter Thompson, Leo Burnett, Saatchi & Saatchi and Young & Rubicam. He is also a lectur…

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Managing Marketing

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Dharshi Harindra And Darren Discuss The Dearth Of Data In Diversity And Inclusion 42:33

1y ago42:33

42:33

Dharshi Harindra is a lawyer, and the co-founder of Roshi Global, which provides strategic advisory services for startups. An organising committee member for Women for Impact, here to break down barriers to funding for Women and non-binary people of colour in Australia. A Legal Advisor to the Museum of the Future in Dubai. And an advisory board mem…

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Managing Marketing

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Ben Slocombe And Darren Talk The Trials And Tribulations Of The Marketing Leader 39:13

1y ago39:13

39:13

Ben Slocombe is a commercially and creatively focused marketer, mentor and has built an extensive and successful career in CPG, particularly in beverages and specifically in alcoholic beverages. Most recently as a Director for Beer and Cider at Coca-Cola Europacific Partners Australia. He shares what attracted him to marketing, What attracted you…

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Managing Marketing

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Stuart Jaffray And Darren Discuss What Makes A Great B2B Marketing Strategy 37:02

1y ago37:02

37:02

Stuart Jaffray is the Managing Director at integrated Business to Business marketing agency Green Hat. Green Hat assists their clients with B2B strategy and creativity to attract, engage and delight their customers and turn them into loyal advocates, measuring everything that matters and aligning Sales & Marketing to deliver revenue outcomes. But w…

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Managing Marketing

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Sean Lyons And Darren Chat On Bridging The Divide Between Brand And Experience 37:54

1y ago37:54

37:54

Sean Lyons is the Global CEO at the IPG agency R/GA. For those of you that don’t know, R/GA is a creative technology agency and innovation consultancy headquartered in New York, with a global footprint R/GA was co-founded way back in 1977 by Bob Greenberg and his brother Richard as a digital assisted film making studio, but today is a leading techn…

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Managing Marketing

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Lauren Deighton And Darren Discuss How Audio Is Transforming Measurement 52:13

1y ago52:13

52:13

The final part of the Ampel-produced trilogy on the power of audio sees Darren talking to Lauren Deighton, Ampel’s Director of Media and Partnerships, about podcast performance measurement and the all-important conversations with clients. On-Demand Audio is still a new medium, at least commercially, and framing the conversation in the right way is …

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