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Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydm ...
 
This podcast, hosted by Frank Demming, has been created to help any local business (law firms, dentists, chiropractors, med-spas, HVAC companies, home improvement companies, etc) market their respective businesses effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider ditching. We discuss topics like Social Media, Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), how to effectiv ...
 
Small business marketing can be challenging. Follow along every Tuesday as, Clarence Fisher, everyone's favorite small-business marketing expert, uncovers the tools, tactics, and strategies the most successful small businesses use to dominate their local market and OWN the block. If you are a brick and mortar business owner, service professional or marketing executive who wants to harness the power of the internet and use digital marketing to get more customers, clients or patients for your ...
 
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Today in this episode, I'm joined by Chase Buckner from Highlevel to cover Software as a Service. Marketers AND small business owners will get a deep understanding of... What Saas mode actually is, how you can profit from it, and the in's and out's of setting it up to increase and stabilize revenue, reduce churn rates, and take advantage of new opp…
 
The right blog can help your company grow by attracting new customers and positioning you as a leader in the industry. Because of this, many businesses create blogs. But often, business owners do not have an idea of how to develop the blog to help their company be the best it can be. Listen to this episode and consider a few things to apply to your…
 
The most recent 2022 Facebook Ad Changes and Updates are here, and I cover them all, along with what they mean for you as a facebook advertiser navigating the facebook account updates, including changes to their ad policy, targeting options, ad objectives, ODAX and more. Facebook advertising updates are always being announced, and they can have a b…
 
It’s simpler than you think to master content marketing on LinkedIn’s platform. Deciphering when to share and what features to use can be overwhelming at first, but it will become second nature with a few guidelines in your marketing toolkit. To get a better handle on where and how to execute a content marketing strategy on LinkedIn, keep reading. …
 
If you're a business that sells high ticket products or services or has an educational component to your business, this video funnel strategy could be the perfect fit. This episode will walk you through the entire strategy, who it's best for, why it works, and EVERY SINGLE STEP of the process you'll need to know to implement it. If you want to get …
 
Barbara is a content coach and message strategist. Her business, 4.23 Communication, helps small and solo business owners own their voice, sharpen their message and launch great conversations that drive business. Barbara's Offer: Build Your Content Plan Workshop teaches you the rules and gives you the tools you need to build a doable, strategic out…
 
In today's episode of Marketing Ink, I sit down with SEO guru David A Finberg, CEO & Founder of Peaks Digital Marketing agency. David's goal is to help you rank higher on Google and generate organic revenue. He shares some of his top practical tips that can guarantee to help you get found by customers, investors, friends, and other businesses. Davi…
 
Running a business is hard work. It will take hours of manpower, money, and motivation, especially in the beginning. One way to help keep your customers coming is to learn digital marketing skills. Marketing your business has never been easier or more cost-effective than in the age of the internet. We have put together a slew of free digital market…
 
Last year I was able to grow my business, reduce my working hours and increase my impact. In this episode, I cover some of the years best business and personal investments that helped me achieve my goals, and hopefully can help you in the year to come! If you want to schedule a call to see how we can help your local business or agency, visit https:…
 
In this New Year's Episode, I look back and the major hurdles and challenges that small business owners faced in 2021 and how you can overcome them, or at least reduce their negative impact in the upcoming year. Small Businesses are under attack by many government decisions and policies, but we don't have to let it keep us down! Learn what you can …
 
Building backlinks to your website is just one of many important steps to boost your SEO rankings and bring more people to your website. Small businesses may feel intimidated by the idea of link building, not knowing where to start. Once you break it down into various tips, however, it becomes clear that while link building will take some effort, i…
 
In this exciting episode, I sit down with one of my very own coaching & mentorship students, Jeff Chandler, co-owner of Seven Peaks Fence & Barn, and a recent Clickfunnels 2 Comma Award recipient! Not bad for a rodeo cowboy from Mesa, Arizona! Jeff shares his humble beginnings, the contest strategy I helped him develop, and the strategy he used to …
 
One of the many marketing challenges small businesses face is trying to grow their email lists. The larger your email list is, the larger your reach and therefore the more potential purchases you will generate. But it can be hard to convince people to give you their email addresses. This is especially true with so much spam being sent. The good new…
 
3 years ago, I was a marketing director, making $35k/year when I was first hired. Now, I run a highly profitable online business, using those same skills to make a bigger impact and a bigger income. But how did I do it? How did I get started? What did I experience along the way? In this special episode, I'll walk you through everything that led up …
 
The holiday season is a lucrative opportunity for businesses as people increase spending on consumer goods. It’s also a very competitive time for businesses since there’s heightened marketing and advertising activity as everyone wants a piece of that pie. That’s why it’s important now more than ever before to have well-thought-out plans for your ad…
 
In this episode, I talk with Amy Ransdell about how business owners & entrepreneurs just like you can save time and scale faster with the help of trained virtual support. The truth is, you can't do it all and that's OK but the hiring process & finding the right candidate can honestly be overwhelming, especially with your already packed schedule! Le…
 
Taking your business online means you are bringing it where the world will be able to reach it. With this new chapter comes many new things to learn for most business owners. One of those is the fact that you will need to keep track of your online reputation. This may seem intimidating at first, but following a few simple tips will help make it man…
 
Sales is the lifeblood of every business. If you or your team aren't closing enough phone, zoom or in-person sales, this Sales Scripting Framework is the solution. I'll walk you through it step by step in this important episode. Want to get on the waitlist for my exclusive mastermind coming in 2022? Visit https://alliebloyd.com/mastermind If you wa…
 
Plugins mentioned during this episode: Sucuri: https://sucuri.net/ iThemes Security Pro: https://ithemes.com/security/ WPScan: https://wpscan.com/ Wordfence: https://wordpress.org/plugins/wordfence/ General Info: If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/ Is th…
 
Content marketing comes in many forms, so how do you go about deciding which type of content may be most appropriate or effective for your business? What are the considerations you should keep in mind when deciding where to direct your budget, time, energy, and focus? That's what you'll discover in this episode. My guest, Benjamin Shapiro, is the h…
 
Facebook is the largest social media network on the planet. Brands love it because it enables them to connect with a truly global audience. The advertising tools that it offers are also among the best in the business. It goes without saying that any business that’s trying to generate sales online will devote a big chunk of its time and resources tr…
 
Are you running lead magnet campaigns without much to show for it in terms of sales? Are you considering creating or running a lead magnet, but want to make sure you do so in the most effective manner? This episode is for YOU! I'll walk you through all of the considerations of a lead magnet, a lead magnet funnel and a lead magnet campaign, to make …
 
Follow Lora on Social Media and Checkout her Podcast: Facebook: https://www.facebook.com/LoraShipmanOfficial/ Instagram: https://www.instagram.com/lora_shipman/ Pinterest: https://www.pinterest.com/ShipmanMedia/ Twitter: https://twitter.com/ShipmanMedia YouTube: https://www.youtube.com/channel/UCkOj--dGizpeIUr0goYD-Mg/ Lora's Podcast: https://podca…
 
Facebook ads are always changing, but the 2021 updates have been one of the biggest shifts we've seen thus far. Facebook and Instagram ads are still the best way to acquire new clients for your business, but you need to make sure you're playing by the new rules, and that your strategies and tactics have been revised accordingly. In this episode, I …
 
Businesses of every size should include social media marketing as part of their overall marketing plan, and video needs to be central to that strategy. Video is highly engaging for viewers and is now the media format that is most consumed and shared on social media. In fact, by 2022 online videos will make up more than 82% of all consumer internet …
 
The Apple iOs 15 update is here, and has brought with it some major changes for email privacy, including "Hide My Inbox" feature. If you're a marketer or small business owner using email marketing, you NEED to know about these apple email privacy changes, as they have major impacts that you should be strategically adjusting to as quickly as possibl…
 
Ms. Lawson is an attorney licensed in the U.S. District Court of New Jersey and the State of New Jersey and owner of the Lawson Firm LLC. Before launching the Lawson Firm, Ms. Lawson specialized in complex commercial litigation, representing clients in and out of court to resolve business disputes. By cleaning up corporate messes, Ms. Lawson learne…
 
Social media is obsessed with numbers. Who has the most followers, whose posts see higher engagement, videos get more views or blog gets the most readers. It’s all a numbers game. When brands work with influencers, they prefer those who have a large following. However, numbers alone never tell the whole story. The fake social media followers plague…
 
Are you using live video, but aren't sure what's working and what's not? Are you STILL thinking about using live video, but you're not sure what you need, what to say, or how to execute? Then this episode is for you. Jennifer Watson is an Emmy winning meteorologist, speaker, podcaster and Social Media Specialist at The Weather Channel AND the Socia…
 
Instagram is one of the most popular social media platforms right now. It has grown significantly over the past few years to become a behemoth in its own right. The app has also contributed immensely to the development of the influencer marketing ecosystem, providing brands with access to high curated audiences. Therefore, Instagram should definite…
 
Your physical, mental, emotional & spiritual health impacts business performance significantly. Are you making sure that you're at peak performance levels by giving your mind, body and soul what it needs to thrive? In this episode, I'll cover 8 ways you can improve your health in all areas to ensure your mind is clear, your decisions are better, an…
 
What would happen if a small business owner didn't have an actionable plan for their year? The answer is simple: they wouldn't know where to start! If you want to work smarter rather than harder and grow with purpose, strategic planning is necessary. It works as a roadmap that is used to identify your strategic goals and objectives, as well as what…
 
Facebook and Instagram are the most widely used social networks with billions of users combined across the globe. They have now become synonymous with social media marketing. No campaign would be able to realize its full potential unless the audiences on these platforms are tapped. Facebook, the company that owns both of these platforms, has built …
 
As a website owner, is there anything more terrifying than the thought of seeing all of your work altered or entirely wiped out by a hacker? Keeping your website safe is one of the most important things you can do to protect yourself and your business. You don't want to lose customers because your site was down when they tried to buy something. The…
 
Trying to close more high-ticket sales, with phone sales, in-person sales or zoom sales? Not sure why your high-ticket sales scripting is failing? Then you need to fix it, FAST! If your sales process isn't working, your business will suffer, regardless of how great your marketing is. In this episode, I interview the Allie Bloyd Media Sales Manager,…
 
What comes to your mind when you hear about social media marketing? It’s likely Facebook and Instagram as they’re two of the most valuable online marketing platforms available today. Digital marketers also run campaigns on Twitter, Google, YouTube, and now even TikTok. Yet there’s one platform that flies under the radar even though it has incredibl…
 
Looking for a KPI formula that will make it easy to calculate your KPI metrics quickly and easily? This episode is for you! I'll walk you through ALL the most important business KPIs, what each one means, which are most important to your business, and what areas of you're business these KPI metrics will impact. Want my KPI Metrics Calculator Workbo…
 
The spookiest time of the year is just around the corner and it's time to get your marketing ideas together so you can watch your business grow this season. In this week’s episode, I am going to go over some of my favorite Halloween marketing ideas that will help you stand out from the competition! You'll learn what kind of content you should be cr…
 
General Info: If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/ Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752 Want a free evaluation of your digital marketing presence? Simply click here: https://www.lbmsllc…
 
Want to make the most of your holiday marketing efforts this year? In this week's episode, we'll discuss how to develop a marketing plan that can help you get your business in shape for the holiday season. You'll also learn the best tactics to use during this time of year and how to keep customers coming back again next year! Whether you're a small…
 
We’ve all heard the expression ‘the money is in the list'. We’ve all heard it because it’s true! Growing your list of prospects and customers is one of the most important investments you can make, and businesses should always be on the hunt for ways to capture more leads. But you don’t necessarily have the budget to spend more money on ads, right? …
 
Want to land high-profile speaking engagements, podcast or video interviews to boost your visibility and credibility in your industry? I don't blame you - it can change the game for your business. If you want to learn how I've been able to speak at the top marketing industry conferences, and on the top podcasts and channels, this video will walk yo…
 
Are people talking about you on a platform seen by tens of millions? Yes! Better hope they're saying nice things. Your reputation is everything -- especially online. With so much of people's online time spent on social media, managing your online reputation, whether you're an individual or a business, is more important than ever. In this week’s epi…
 
Social media is an incredibly powerful tool. Changemakers across the globe rely on their power and reach to make the world a better place. People use it to be entertained and stay in touch with their family and friends. The numbers don't lie. More than 3.6 billion people were using social media worldwide. This number is expected to surge to almost …
 
Small businesses face many challenges with setting up their sales and marketing systems in a way that is easy to implement, easy to operate and easy to scale. In this live training, I'll walk you through the proven system you can utilize to replace 90%+ of the tools you're using to save time, money, and stress while increasing results. Get a 2 week…
 
There are so many elements of small business marketing to keep up with that it can be easy to let some things slip. But if there is one area that you always want to stay on top of, it’s your reputation - it’s simply too important to ignore! ATTENTION HVAC Companies Register to attend EPIC 2021: https://www.epic2021event.com General Info: If you wan…
 
As the Vice President of Marketing & Member Services, Jeff spearheads the strategy and directs the execution of EGIA’s overall member experience, external communications and membership growth initiatives. Jeff leads the team responsible for identifying, planning, and implementing EGIA’s various member benefit offerings including Contractor Universi…
 
If you're a business owner who has wanted to speak up about tough issues or causes you care about but haven't, worried it will hurt your business - this is for YOU! I'll walk you through the step by step strategy you can use to confidently share your values or beliefs as a business owner and leverage polarity in a way that will actually grow your b…
 
Angelica Neer is a marketing and graphic design expert who founded hatch. Marketing Agency 4 years ago. From working in PR, to running marketing at a top publisher, Insider, Angelica's love for helping others has translated into her love for creative marketing. How to connect with Angelica: Website: https://www.hatchmarketingagency.com/ Facebook: h…
 
Have you hesitated to use Google Ads (previously Google AdWords) for your local business marketing because you are worried about the cost? Or perhaps you’ve tried and weren’t happy with the results. Either way, this episode is for you. Tune in as Clarence demystifies Google Ads for local businesses. First, he discusses why so many small businesses …
 
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