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Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydm ...
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Maybe you feel like you’ve tried everything without success. Or you’ve been putting off trying anything because you just don’t know where to start. My goal is to shed light on what a Marketing Plan might consist of for a local business. The key word (no pun intended) is "Plan"! There are no shortcuts...something I've learned over the last 8 years searching for a "Magic Bullet". It takes a strategic approach, and time. We collaborate with businesses to put together a road map for their market ...
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In the latest episode of Marketing Inc., join host Allie Bloyd as she sits down with Shaun Clark, founder of High Level, for an insightful conversation on the newest enhancements that have rolled out on the High Level platform. This is a treasure trove for marketers looking to stay ahead of the curve in e-commerce, email marketing strategies, engag…
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Are you ready to take your marketing game to the next level? In this episode, my guest Khalid Saleh shares his journey of creating a successful conversion rate optimization platform called FIGPII. But don't let the quirky name fool you! This platform is a game changer for anyone looking to improve their website's conversion rates. Join us as we div…
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Are you ready for a sneak peek into the future of marketing and professional growth for me? I'm excited to give you a 2023 year in review for my business, along with predictions for 2024 in the world of marketing. As entrepreneurs, we all strive for control and achieve our revenue goals. And that's exactly what I learned through the power of paid a…
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Are you a business owner looking to grow your brand and achieve success in the long run? In this must-watch video, Jason shares his journey of growing his agency from primarily focusing on e-commerce to expanding into lead generation and service-based industries. But that's not all, he also offers professional consulting and training programs to he…
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Are you looking to grow your business and take your marketing strategy to the next level? Then join me as Facebook expert Jon Loomer shares his journey of starting a Facebook ads blog in 2011. Discover how blogging helped his business grow successfully for a really long time... before seeing a decline and the strategies he mastered to adapt and sta…
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Frustrated with tracking, monitoring and analyzing all of your marketing data without knowing which strategies are working? Today I am joined by Chris Mercer, founder of Measurement Marketing Academy, and he has some awesome solutions! We discuss how you (and your team) can learn to use accurate measurement marketing to get better visibility into y…
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Are you a franchisor looking to grow your business? Have you ever wondered what it takes to attract the right franchisees? In this episode, I am joined by Kevin Oldham, founder of Franchise My Business and one of the leading franchise marketers in the industry not to mention a franchise owner himself! Listen as Kevin shares what he believes most fr…
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Are you trying to generate more leads for your local business? It can be tough to know what the best strategy is. Whether you're a business owner or a marketing guru, I've got you covered! In this video, join me as I break down my tried & true local lead generation strategies - so you can learn how to develop a plan for yourself (or your clients) a…
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Are you ready to STRATEGICALLY grow your SAAS business with GoHighLevel? 🧗 In this 2023 Tutorial for any size business or marketing agency, we’ll show you the ultimate tips and tricks to turn your software-as-a-service product into a cash cow! 💸 From marketing your product or services to managing content and lead communications...ALL in one place, …
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Are you a small to large business or marketing agency looking for a direct mail strategy that works? Look no further! In this episode of Marketing Ink, I'm joined by Mike Stodola, CMO at Technology Marketing Toolkit to discuss the different direct mail strategies that can help take your business to the next level. From creative ways to utilize dire…
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Are you ready to learn how the pros now create content for almost all of their social media? In this episode of Marketing Ink, I am joined by Maggie Giele, business and marketing strategist, as she reveals her tried and now trusted method using Chat GPT-AI for creating 180 pieces of content in a single day! 🧨 You'll hear all about her strategy, pro…
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Ready to kick your business growth into high gear? Looking for a strategy that will help you stand out on LinkedIn? In this episode of Marketing Ink, I am joined by Judi Fox, founder of LinkedIn Business Excelerator, as she shares her top (BEST) insider tips and tricks to help take your business LinkedIn profile from from struggling to a success st…
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If you've ever wondered how to use a cold DM strategy effectively, Tanner Chidester is the man to talk to. He built his first million dollar B2C coaching business with cold DMs and has since gone on to build several more multi-million dollar businesses, such as elite closers, which is currently worth $70M. We go through how to find prospects to DM,…
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When business owners start running ads, they often find something they hadn't given much thought to: online haters and trolls. How do you handle criticism online? Does the approach you take impact your business? Should you waste your time even thinking about it? We cover all that and more in this episode. From her own personal experience, Jenna sha…
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Are you a small business owner or marketing pro who spends too much time dealing with frustrating email marketing campaigns that fail to deliver? Well, have no fear because I'm here to help! In this episode of Marketing Ink, I share valuable "tech"(NOT widely know) tips on how to crush the inbox game and get your emails delivered on time, every tim…
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Ready to break through the mental barriers that are holding you back from achieving success in business and life? This conversation is perfect for small business owners, entrepreneurs, and marketing professionals who need a boost of inspiration to take their dreams to the next level. With helpful tips and proven strategies, learn how to get past th…
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Are you struggling to capture your audience's attention with Instagram Reels? Look no further than Pink Sparrow Social, founded by Anneke Odendaal. In this episode, Anneke shares her proven method for creating Instagram Reels that not only stop the scroll, but also grow your audience. By understanding your audience's pain points and desires, you ca…
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Are you a small business owner looking for the perfect start-to-finish sales system to drive more leads and increase your ROI? You're in luck! Today, I'm going to show you exactly how to create an effective sales system that will generate more leads and help you find freedom in your business. You will learn some of my top tips and tricks for increa…
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Are you a business owner struggling to grow your own marketing agency while also enjoying family life? Allie and Karen Hite, co-founder of Hite Digital, understand the challenge and are here to help! Join this dynamic duo as they share their tips on how to balance growing an effective marketing agency while still having time for the things that mat…
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In this episode Allie sits down with Natasha Willis, founder of School Of Bots, to discuss how to use Instagram DM Chat Funnels for high ticket sales. Natasha shares her experience and expertise on the topic, providing valuable insights on how to leverage one of the newest & most popular social media platforms to drive sales for your business. They…
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While Facebook & Instagram are considered the best places to advertise, many marketers have seen a decrease in conversion rates and an increase in customer acquisition costs. After spending hundreds of thousands of dollars on Facebook & Instagram ads for her own business, Allie Bloyd discovered one of the most effective ways to improve profitabilit…
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Billy Gene Shaw is a renowned marketing expert who has helped countless businesses achieve success through his innovative strategies and unique approach. In this episode, he shares his expertise and insights on how to sell products and services online, including tips on crafting effective sales copy, video scripts and compelling visuals that move a…
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In my first episode back since a brief hiatus, I get personal, talking about how 2022 wrapped up, my experience running my business while pregnant, the two launches I did in my 3rd trimester, how I prepared to take time off in my business, and how things have been since the birth of my second child. I'll give you a behind the scenes look into life …
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Know you need to go all in with content marketing in 2023, but not quite sure how to make it happen, or where your efforts and energy would be best utilized? This episode is for you. I'm joined by Mark de Grasse, the President of DigitalMarketer, an eLearning company focused on skill development for professional marketers, marketing agencies, and s…
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Hiring, Firing, Managing - It’s all a part of business, and for most business owners, it’s our LEAST favorite part. But for the rare entrepreneur like Brett Curry, it just comes naturally. In this episode, we’ll dive into his journey to building an agency with over 70 employees and what he would recommend for teams large and small to improve succes…
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If you're a small business owner, you've heard the term sales funnel, you just might not actually know what it means. Even if you've dabbled with them, you may not be clear on their true purpose or how to make the most of them, let alone how you should be implementing a funnel in the most effective way for your business. In this episode, I'll walk …
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Whether or not you're currently creating video content, this episode is for you. Youtube videos are now one of the easiest ways to rank your content on page 1 on google, but only if you know how to use it. Atiba DeSouza is a video and SEO expert who dives deep into the type of content to create and how to publish it to effectively boost your search…
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If you're a brick-and-mortar business owner and you've wondered how to increase your revenue without increasing overhead, this episode is for you! Prince started at the bottom, learning personal training from a young age, eventually opening his own training gym. But as many entrepreneurs experienced, Covid threw a wrench in his plans. Luckily, he w…
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If you're a local business owner or service provider who's found some success and wants to grow, but aren't sure you want to continue doing done-for-you or service-based work, or add on additional local locations, this could be the opportunity you've been looking for. In this special episode, you'll learn EXACTLY how to build an information busines…
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Over the past several years, I've been able to sell millions of dollars in information products... but I didn't start off in the information business. In this episode, you'll hear my journey into a 7 figure information business, starting with my earliest jobs that ultimately lead me to where I am today and what I am doing to help other entrepreneur…
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In this episode, I'm joined by TikTok expert Wave Wyld, who walks me through her best tips for starting a TikTok from scratch or leveraging your existing TikTok account to gain more views, more followers and more sales for your small or local business. We talk about the most recent updates of this geo-focused platform, including it's location taggi…
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In this episode, I'll cover easy ways for you to create more effective email content that will hopefully make email marketing a bigger part of your online lead generation efforts! I'll cover ideas for subject lines: Curiosity - I can’t believe I’m doing this Vague - hey Direct Offer - Get my UPDATED GoHighlevel Masterclass for only $47! Question - …
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Are you creating content with no visible or trackable return on investment to speak of? Are you thinking about throwing in the towel on content creation because you're worried it's a total waste of time and money? In this episode, I'll cover WHY content is actually crucial in your advertising strategy, but most importantly HOW it should be used if …
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In this special episode, I share some BIG life updates and announcements and dive deep into the future of the internet and technology - the good and the bad. What is Web3? What role will blockchain technology play in it? Am I excited for the Metaverse? Is VR good or bad for society? Is AI Sentient, and will it’s role in our future be helpful, or ca…
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Today, You’ll get part 2 of 7 high-converting ad strategy templates I use with my clients, including both low-ticket and high-ticket offer options. You’ll also learn who each strategy is for, the benefits of each, and the unique technical details you’ll need to know to put it in place. At the end of this episode, you’ll understand what works best w…
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Struggling to get the Facebook & Instagram Ad campaign results you want? Not really sure what works anymore on the platform? In this episode, I'll teach you how to build a Facebook ads strategy that actually works for your business. You’ll get part 1 of 7 high-converting ad strategy templates I use with my clients, including both low-ticket and hig…
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Working with hundreds of small business owners focused on facebook and Instagram ads, I've head a few questions time and time again. These are the top 5 most commonly asked questions, and their answers. If you want to schedule a call to see how I can help your local business or agency with my mentorship, mastermind or Build & Scale Packages, visit …
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In this video, I cover 6 time management strategies business owners should be using to get more done, get more important things done, and accomplish the highest priority tasks in their business. These time management strategies for business owners are easy to understand and easy to implement if you're ready to maximize your time. Get the time study…
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Want to learn how to get more local clients, customers or patients than you can handle WITHOUT wasting money on expensive marketing agencies OR failing ad spend? In this training, I'll show you the 3 most important steps in learning how to get more local clients, what you need to do to implement, and the easiest, fastest way to get started. I've be…
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Want to track your ads to make sure you know exactly where your best leads, appointments or sales are coming from? GOOD! It's easy to track your ads but most marketers and business owners never take the time to implement the methods that will allow you to track your ads easier and more reliably. The rollout of ios14 had rocked the ad results of man…
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Social Media Examiner hosts the largest Social Media Marketing Conference in the world, Social Media Marketing World. At the 2022 Event, I shared an impactful, actionable presentation on How To Analyze & Scale Your Facebook & Instagram Ads for Maximum Results. Hear my presentation for the Social Media Marketing World 2022 Audience, and learn how to…
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In this episode, I'm joined by Britt Seva, founder and CEO of the Thrivers Society and the Thriving Stylist Podcast. Britt started out as a hair stylist and quickly realized that her talent as a tactician wasn't nearly as great as her ability to grow the salon itself. Britt has grown her business by helping stylists step back as the talent, or tact…
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If you're looking to improve ad results, you don't start with copy or creative, you start with your OFFER! My I.N.S.A.N.E Offer System and workbook will guide you through all the most critical elements of creating irresistible offers that convert! To get the Offer Creation Workbook to use with this episode, visit https://alliebloyd.com/offer-workbo…
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If you've been dreaming of a more passive form of income for your small or local business, this episode could spark some amazing ideas that you can use to sell your unique knowledge online in a variety of formats. The info product industry is a billion-dollar industry, and in our digital world, it's not slowing down. If you want to get your piece o…
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What makes an ad successful? We'll take a deep look at that in today's episode, covering the human psychology around your creative, copy, and ad destination that will improve results and drive more leads or clients into your business! _______________ If you would like to schedule a call to see how we can help your local business or agency with my m…
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Michelle Hext was the owner of a bricks-and-mortar martial arts studio when she realized transitioning her business online would provide greater impact, profits, and flexibility, allowing her to live the life she truly desired. As a high ticket sales coach, she's learned the most important elements required to craft the perfect high ticket offer an…
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This week, I'm saying goodbye to a home I love and embarking on a new adventure! Last year, I set out on a journey to find a property, purchase it, start building a home, sell my current home, and start a new life with my family on a farm. Why did I make this decision? How did I purchase it? How did we start building, sell our home and get to stay …
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Today in this episode, I'm joined by Chase Buckner from Highlevel to cover Software as a Service. Marketers AND small business owners will get a deep understanding of... What Saas mode actually is, how you can profit from it, and the in's and out's of setting it up to increase and stabilize revenue, reduce churn rates, and take advantage of new opp…
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The most recent 2022 Facebook Ad Changes and Updates are here, and I cover them all, along with what they mean for you as a facebook advertiser navigating the facebook account updates, including changes to their ad policy, targeting options, ad objectives, ODAX and more. Facebook advertising updates are always being announced, and they can have a b…
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If you're a business that sells high ticket products or services or has an educational component to your business, this video funnel strategy could be the perfect fit. This episode will walk you through the entire strategy, who it's best for, why it works, and EVERY SINGLE STEP of the process you'll need to know to implement it. If you want to get …
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