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Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applyin ...
 
In each episode of the Creative Yarn Entrepreneur Show, you’ll find great ideas for launching, managing, and evolving your indie yarn-related business, and tips for keeping yourself creative, productive, and sane. Share the unique joys and challenges of being an indie in the yarn industry, whether you’re a crochet or knitting author, blogger, designer, maker, podcaster, publisher, teacher, or tech editor; a yarn dyer or spinner; or the owner of any other indie business based around yarn. Top ...
 
Welcome to the Clean Beauty Wellbeing Podcast, where your host, Amy Galper, will help you apply Clean Beauty Practices and Essential Oils to uplevel your mindset and transform your wellbeing. Essential topics include a deep dive into educating you about plant powered ingredients and essential oils that are used in skincare as well as topics like aromatherapy, clean beauty standards, conscious beauty product development and formulation, sustainability and plant based living. The cluttered bea ...
 
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show series
 
If there is one common dream that most indie devs share, it’s probably to be able to make indie games full time. But with such a goal there lies great challenges and what may seem like a daunting objective. Thankfully, Thomas Brush of Atmos games shares his journey and experience on how he achieved this very goal while providing insight and tips on…
 
Some people may think that marketing to cultural audiences only involves partnerships and localizing your game. But to really cater and serve that audience, it starts with having a core understanding and how to best represent those people. That’s why today Osama Dorias shares his experiences and understanding of global gaming culture and how applyi…
 
Since the show’s inception, Indie Game Movement has come a long way. What started out as a means to offer clear insight around topics that needed further attention has developed into a platform that supports and educates a thriving community. In today’s episode, we share our experience so far, what the progress was like and how we have decided to t…
 
So I can’t think of how many times we have discussed or at least mentioned the importance of knowing your audience, but never took the time to really dig deep and explain what exactly that entails or how to really know what is going on in your ideal player’s head. So that’s why Mustapha and I wanted to dive deep in this conversation to explain the …
 
Creating a funnel isn’t necessarily a huge challenge, but creating one that isn’t mindful of your player’s journey will likely not provide you the results or the community you’re looking for. There are lots of ways to do this, but one of the best ways to develop and maintain a relationship with your fans is to understand their needs, provide value …
 
We stay away from essential oils because they often are regarded as alternative medicines without any proper basis. However, we have not realized that these oils are just a simple way of how nature connects with us to provide healing and relaxation without synthetic ingredients. In this episode, Amy Galper talks with Samantha Lee Wright, who hosts …
 
Despite the rising popularity of essential oils, many are still unaware of their many health benefits. And in this time of pandemic, nothing is more helpful than substances that can soothe your brain and help achieve a relaxed state. In this episode, Alyssa Ceto, a seasoned Clean Beauty Product Developer with over 20 years in the space, breaks down…
 
When it comes to beauty, the demands of the market are ever-evolving, and the production must meet them for them to stay relevant and purchasable. In this episode, Amy Galper speaks with seasoned beauty editor Megan Deem about how clean beauty has made an indelible impact on the beauty industry and market. Megan shares her experience in the media a…
 
Jojoba oil is known for its many great benefits, particularly for its healing properties. Giving you a closer look, Amy Galper talks with Jonathan Regev, the VP of Marketing at Jojoba Desert. Jonathan is a farmer at heart, and his journey with Jojoba Oil began as a farmer first. He walks us through how Jojoba grows, how the seeds are collected and …
 
Depending on your goals and resources, sometimes your best bet is getting a publisher. After initial talks, once you receive an offer there can be a lot of unknowns especially when it comes to fully understanding how certain agreements can dictate your future. That's why today we have Tim Bender of Hooded Horse Games to share what to look out for a…
 
Trying to create awareness for your game is always an uphill battle for indie devs, especially when it comes to identifying your audience and how to approach them. But even when you figure those steps out, it’s a challenge to determine the best ways to build upon and improve those efforts. That’s why we’ve invited Joe Winters, creator of Song of Ir…
 
Everywhere you look, it seems like new beauty products are popping out every second. With so many choices, how do we know which ones to choose? Amy Galper is all for clean beauty. In this episode, she starts her journey to sharing genuine information about clean beauty and its importance by introducing us to her guest co-host, Mia Davis of Credo Be…
 
Supergiant Games has been praised for having a consistent and quality signature across their vast array of games. From the initial concept to communication and gameplay, we want to discuss their standard of quality, and how the ideas behind some of these games grow to become a completely immersive experience.…
 
In a previous episode, Mustapha and I shared our own insight into the importance of future planning but we wanted to dive further into this theme from the perspective of an established developer. So in future planning part two, Chevy Ray of Happy Ray Games, the developer of Ikenfelll shares what it’s like being a smaller dev, the importance of main…
 
We’ve finally made it to 2021 and I thought it would be fun to switch things up for this episode to share some resources and strategies we’ve used that have really helped us see things in a different light and help us with projects and all facets of life. The goal of this episode is to share some examples, experiences, and resources that can help m…
 
Hindsight is always 20/20, but knowing how to look at things and apply your learnings is more important than just acknowledging them, especially when it comes to crowdfunding campaigns. That’s why in today’s episode we meet again with Mikhail of Mythallica Incorporated in part 2 of episode 137 - How to Execute a “Killah” Crowdfunding Campaign to ge…
 
Not going to lie, it’s been a difficult year, but despite the turbulence and uncertainty that has impacted the industry, Mustapha and I can confidently say that Indie Games as a whole has taken this as an opportunity to shine brighter and be a beacon of hope in our creative medium. With that said, we wanted to celebrate this by putting together an …
 
When it comes to devs supporting the indie dev community, sometimes people can feel that doing so can be counter-intuitive and be viewed as a way to support your competition. In today’s episode, our guest Chris Zukowski of Howtomarketyourgame gives their reasons why this couldn’t be further from the truth by providing great examples of how devs hav…
 
You’ve finally made it! You worked long and hard, your game is hitting the market at last and you’re getting ready for all of that public reception. But just because your game is out and the end of this journey is in sight doesn’t mean you should stop your marketing efforts. Thankfully, Tanya X Short of Kitfox Games has been in this scenario multip…
 
For most indie devs working on a game, it’s probably safe to say that their number one priority is focusing on the game. But while it’s good to be driven to complete tasks it’s also important to dedicate some of that time to reflect and plan ahead. That’s why today Mustapha and I discuss the importance of evaluation, projection and execution so you…
 
Preparation and execution are everything when it comes to running an effective crowdfunding campaign, but very rarely do we ever get the opportunity to have a first-hand account from someone who is right in the heat of the moment. Thankfully, Mikhail Sebastian of Mythallica Inc is willing to share everything with us in a two-part episode, starting …
 
We often discuss the balance of business and creativity in the indie games space, and one area that can sometimes be overlooked is the business development side of the industry. Building and maintaining relationships is essential but sometimes it can be a challenge to really know and understand how to do that, while also being comfortable with it. …
 
When making your game, sometimes it can be difficult to focus on anything else. But if your plan is to release your game, then you also need to focus on your business values and how those can carry over to the gaming community and beyond. That’s why our guests today, brother team Khalil and Ahmed from Decoy Games talk about how their focus of devel…
 
When indie devs decide that they want to make games, in most cases when thinking about publishing, it’s along the lines of partnering with one. However, there’s a trend going on where many developers are becoming publishers. For some that may consider this, transitioning into this role can seem daunting despite the opportunities it can provide. Tha…
 
Since the pandemic has forced many to rely on digital events and other online formats and means of communication, in a lot of ways the indie game industry was already there. While some new trends have emerged, it still goes to show that knowing how to stand out in this digital landscape is extremely important. That’s why Chris Wulf of Those Awesome…
 
Finding ways to provide value to communities can be a challenge, especially when your attention and focus is more around the development of your game or studio. While this is important, looking outward and providing value to other communities can provide valuable insight and opportunities you never thought possible. Today, Mustapha and I will be di…
 
Whenever you market or promote your game, it can become a little weird. Putting yourself out there and calling attention to your game can come off self-serving. Feeling this way is normal, but you should never let it hinder you from getting the word out about your game. Today, Mustapha and I will be discussing the problems that a lot of devs face i…
 
Eventually, the game you’re making will be released. But before you get there, you need to make some important decisions to help clarify your vision, understand what you need and areas you should focus on regardless if you plan to self-publish or partner with a publisher. That’s why our guest today is going to share how to navigate the publishing l…
 
When it comes to reaching out to the media, forming relationships is absolutely essential. Whether or not you’re able to hire a PR firm, not building relationships and understanding how your public image can impact others can make getting media coverage a greater challenge. Thankfully, Chris Compendio shares how they have established relationships …
 
Creating a strong marketing and business foundation can always be difficult to navigate. With so many moving parts, it’s easy to let things fall through the cracks which in turn can leave you under-prepared and overwhelmed, In this episode, Mustapha and Andrew discuss some of the mistakes that people can make when developing their games and what so…
 
Given current events or any future events, we know that there’s always a boiling point when conversations of diversity in all spaces are left unchecked. In games in particular, there tends to be a lot of confusion around the correct approach to building an inclusive environment within your game, your communities, and your approach to marketing. Thi…
 
Mustapha and Andrew share some new and exciting changes we have in store for the podcast and our listeners! You can now support IGM on our Patreon page! Share your marketing and business stories with us and the community! As always, thanks for being such great listeners and taking action!저자 RenGen Media
 
At some point, indie devs are going to need to take action with their PR but it can often be a challenge. Writing only press releases isn’t enough to get the attention of the press, and simply asking for coverage isn’t going to work either. Thankfully Yohann Miniere shares his expertise and experiences on how indie devs can be creative in their app…
 
The steps to creating a community can be a challenge in itself, but community management can be something completely different. While there are some great perks that come with a community, there can also be some potential pitfalls that can lead to disgruntled community members. Thankfully Jenny Windom of Rose City Games is able to shed some light o…
 
Creating awareness for your game and building a community will always be a challenge for indie devs. There are lots of ways to do this, but one that a lot of devs seem to gravitate to is Twitter. While organic reach on Twitter is strong, it can still be a challenge to develop effective awareness strategies that convert into a community while still …
 
Kickstarter has become a household name for the up and comers and those who support them. But with everything that Kickstarter has to offer for game creators, it can still be a challenge to navigate the crowdfunding landscape, trying to raise funds and build a community. Thankfully we're going to speak with Anya Combs who is the director of games o…
 
During the pre-dev and early stages of development, there is a lot that indie devs need to focus on and be aware of outside of making their game. That also means a lot of distractions can arise, making it a challenge to keep a pulse on the market and build their brand. That’s why our guest Mike Mony of Cathar games will be sharing how indie devs ca…
 
Whether you’re a cosplayer, a developer, or simply attending for fun, conventions like PAX can provide huge networking opportunities for all attendees. Despite this, the thought of networking for personal or professional purposes can deter people from making the most out of their experience. We’ll discuss what it means to market yourself, how to ge…
 
Andrew Pappas serves as your guest as he is interviewed by Simon Bailey, one of the team members of The Business of Indie Games, a virtual summit that happens annually and is scheduled for Dec 9 - 13, 2019. In this episode, we debunk some of the myths of paid advertising, dive deep into strategies and how data collected can be applied to other mark…
 
The Game Bakers have an incredibly diverse catalog of games, and they do a really good job of marketing them while avoiding giving too much away. In doing so, they show how it has become a pretty interesting artform. We’re going to dive in further with how this works for them, what type of promotional materials they reveal prior to and after launch…
 
It’s a big question we all face at one point or another. When does an indie dev get to the point where they should seriously consider taking it to the next step and form their own company. Starting any kind of side venture, it may be a big step but it doesn’t mean you shouldn’t take things seriously. At the very least, having some idea of what you …
 
There are a lot of big events game industry events out there that indie devs are involved in, whether it’s PAX, E3, MAGFest, GDC or any other event. Regardless, with all of the events out there we understand that there are a lot of things people can be doing to make the most out of those events. In this episode, Mustapha and Andrew discuss how to m…
 
Out of the gate, indie devs are faced with a bunch of challenges from coming up with the concept of their game to...well frankly everything else. Of course, it’s hard to be on top of everything, but there are just some areas devs really can’t afford to skip. Specifically, that’s legal matters. It might not seem like it matters much, but there is no…
 
If there’s one thing that indie devs should know they need, it’s having a thriving community. But building a community and supportive fan base is no simple task and not knowing what steps to take can easily make the challenge of building one overwhelming. Thankfully, Rami Ismail of Vlambeer is willing to offer his experience with creating communiti…
 
In this episode, Mustapha and I decide to change things up a bit by rounding up several indie devs that were exhibiting their games at PAX East. Our mission was to find out what marketing challenges they faced and what they were doing to overcome them.저자 RenGen Media
 
With so many games and other businesses resorting to crowdfunding as a means to finish their project, it’s always difficult for games to stand out among so many distractions. While it’s always a challenge to figure out ways to have your Kickstarter Campaign stand out, Neal Laurenza of Skymap Games shares how their campaign was able to deliver a gre…
 
This episode we're going to do things a little differently and change things up a bit. In light of the holiday season, we thought it would be great to get the team back together share what they have been doing but more importantly discuss whether or not indie devs should discount their game. Andrew, Dicky, Justin and Mustapha are your hosts, and wh…
 
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