최고 Graham Brown 팟캐스트 (2024)

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Podcast Maps EP 37 - Audio Trends: Instagram, Facebook, TikTok, Spotify, Curio and Podcast Rankings 47:29

3y ago47:29

47:29

Welcome to podcast Maps. My name is Graham brown. I'm going to share with you five insights from the world of audio, very different insights from tech, business and society. This week, we're going to look at what Instagram is doing in audio and what that means to Facebook, Tik Tok and Spotify. Then we're going to look at podcast rankings and data a…

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Podcast Maps EP 36 - Getting Started with Your Corporate Podcast 2:15

3y ago2:15

2:15

How do you get started with your corporate podcast? Well, you have a choice to do it in-house or to do it with a specialist. In-house maybe easiest to get started in the short term if you have the ready skills. But the lack of industry wide perspective on what works as well as the risk and cost and employee times and focus may make it a better choi…

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Podcast Maps EP 35 - Who Should Host Your Company Podcast? 1:46

3y ago1:46

1:46

With over a thousand podcast episodes produced, you develop a good ear for what makes a good host and importantly, what doesn't. I'll talk about those choices in a minute. But at this stage, the most important decision is to decide who the host is. We have a series of criteria in the podcast agency to identify hosts internally and help corporate le…

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Podcast Maps EP 34 - How to develop a cohesive podcast narrative for your brand 6:29

3y ago6:29

6:29

Sometime ago, I was giving a presentation to a group of startup founders, and I was talking about narratives and storytelling. After the presentation, one of the startup founders approached me. He looked a little bit confused and he said, "I don't want to tell a story. I want to tell the truth." To which I replied, "If you don't tell a story I won'…

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Podcast Maps EP 33 - What do you talk about on a branded podcast? 5:19

3y ago5:19

5:19

So, what do you talk about on your brand podcast? The answer to this question lies in your audience. That's why, if you haven't defined the Audience Avatar for your podcast yet, it's going to be hard for you to create content that strikes a chord with the listener. The good news is that you probably have a lot of content already in the house. That …

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Podcast Maps EP 32 - The Importance of Audience Avatar in Your Podcast 5:22

3y ago5:22

5:22

The Audience Avatar is one of the most important assets that you'll create for your podcast. It's a single sheet that contains everything we need to know about the listener and when I say everything, I mean, everything. For me, this audio book, the Audience Avatar is Nicole. I gave her a name. She's 42 years old. She's a corporate leader. She's a c…

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Podcast Maps EP 31 - The 4 Designs for a Business Podcast 8:49

3y ago8:49

8:49

In this section, I'm going to talk about podcast design. Solid, well-researched designs are like the foundations of your podcast. You can't build a house on quicksand. It's the same as starting a podcast without researching who your audience is and what the right design is to achieve your business objectives. That's why anecdotally, a large percent…

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Podcast Maps EP 30 - Who Listens to Business Podcasts Today? 4:48

3y ago4:48

4:48

Who exactly listens to podcasts today? Let's have a look first at age and influence. According to a marketing chart survey of LinkedIn members, most podcast listeners were 18 to 34 years old and at the VP or C level within their organization. Meaning, podcast listeners are young, influential and possibly more vocal than older non podcast listeners.…

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Podcast Maps EP 29 - Who is Podcasting for Brands for? 1:39

3y ago1:39

1:39

Podcasting for brands is for corporate leaders and communication heads. You may have a podcast in your company already and be thinking about how do we grow our audience or you may be thinking of starting a podcast for your brand. It may be specific to your region or a team.All the above options, a good reasons to listen to this guide because I've w…

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Podcast Maps EP 28 - Introduction to Podcasting for Brands 3:47

3y ago3:47

3:47

What is podcasting for brands all about? I've produced over 1000 podcasts and worked with brands like McKinsey, IBM and AirAsia in my time. And I found that the problem roughly breaks into three areas for brands. One is concept, two is conversation and three is community. Let me break these down for you. One concept. A business podcast is fundament…

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Podcast Maps EP 27 - Overview of the Podcast Market Today 3:58

3y ago3:58

3:58

So just how big is the podcast market today? If you want to understand the podcast market today, we have to understand it through the lens of people. There is no more authentic medium. There is no better way to build authority and what better way for you, your brand and your brand leaders to grow an audience of people that care about the conversati…

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Podcast Maps EP 26 - Why Growing a Podcast Audience is Getting Harder in 2021 36:00

3y ago36:00

36:00

Welcome back to podcast maps. This episode is all about growing podcast audiences. You might be a podcast host. You might be a podcast agency. One thing you're probably experiencing today that shares all of the above is the difficulty in growing an audience. There's reasons for that. You can listen to my previous episodes of podcast maps to see how…

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Podcast Maps S3E7 - The 7Cs Of Building Audio Community 18:14

3y ago18:14

18:14

Connection -> Speak to the listener "you” works great Conversation -> Talk to them, not the guest Community -> Get out there and talk to them Content SEO -> Attract aligned listeners Callback -> Create a narrative that keeps people coming back Cadence -> Once a month is no longer enough Consistency -> ...builds quality…

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Podcast Maps S3E6 - Audio Vs Video - What is Right For a Brand? 11:42

3y ago11:42

11:42

The first sense we ever experienced was the sound of another human's heartbeat. Audio is the root of all connection. And this is the same of brand communication as it is for human beings. Video may be exciting and shiny, but you're competing with an army of teenagers who work harder, longer and get more viewers than brands ever will. But what your …

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Podcast Maps S3E5 - What Radio Can Teach Podcasts About Building Community 21:00

3y ago21:00

21:00

Vox Populi Vox Dei - the voice of the people is the voice of God. We can learn a lot from radio. Radio can teach us what Audio 2.0 needs to do next. The first ever "Radio Phone in” took place in London 100 years. The industry first by BBC Radio was so popular that the Post Office (who then controlled the airwaves) had to step in and shut it down.My…

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Podcast Maps S3E4 - Why Cassette Tapes Sales Are Up 11:46

3y ago11:46

11:46

I was surprised to learn that Cassette Tapes are enjoying a renaissance, due in part to the reality of our disconnected lives. Tapes have always been core to connection and sharing. (In 1989 tapes sold 83 million units a year in the UK). https://scroll.in/article/990384/audio-cassettes-are-a-bit-rubbish-so-why-did-their-sales-doubled-during-the-pan…

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Podcast Maps S3E3 - How Covid is Fueling Audio 2.0 10:32

3y ago10:32

10:32

Orson Welles rose to notoriety with his broadcast of War of the Worlds in 1938. Legend has it, his realistic broadcast complete with news alert, brought offices and drivers to a standstill, shocked that Mars was indeed invading America. The broadcast aired during a perfect storm of factors: on the one hand a backdrop of foreboding with the rise of …

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Podcast Maps S3E2 - Community: The Audio 2.0 Opportunity 12:58

3y ago12:58

12:58

Tokyo and Shanghai combined have 73 million people. That's more people in 2 cities than the population of California and Texas combined. So many people, so little space. Many of these 73 million people came from outside the city, uprooted from their local communities. It's no coincidence that they have the largest and most profitable Starbucks stor…

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Podcast Maps S3E1 - Audio 2.0 is Social Space For an Anti-Social World 12:54

3y ago12:54

12:54

This year Elon Musk and Clubhouse burst onto the scene. The Google Trends data on Clubhouse speaks volumes about the hype.After Clubhouse comes Linkedin, Reddit, Facebook and Twitter. Then there's Discord, of course, the audio first dark horse app hit chugs away in the background with 120 million users. (a more detailed trend comparison of Clubhous…

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Podcast Maps S2E7 - How to Find Your Podcast Ranking 13:13

3y ago13:13

13:13

In this episode of Season 2 Podcast Maps we'll look at the analytics tools you can use to find your podcast ranking. We built our own Podcast Analytics tool called Podminer which ranks 90,000 podcasts in the business category. Critical to your podcast ranking are several Podcast SEO meta factors including your choice of category (see How to Choose …

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Podcast Maps S2E6 - How to Choose Podcast Category 16:51

3y ago16:51

16:51

Your podcast category can impact your audience and ranking. In this episode of Podcast Maps we'll look at how to choose the right category for your business podcast. Here are the 7 episodes in Season 2 on Podcast SEO:1) What is Podcast SEO?2) How long should a podcast episode be?3) How often should I publish new podcast episodes?4) How to rank podc…

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Podcast Maps S2E5 - How to Increase Podcast Audience 17:09

3y ago17:09

17:09

How to increase your podcast audience through organic on-store growth strategies. Guests sharing no longer is an effective strategy to grow your podcast audience. In this episode of Podcast Maps we look at the importance of on-store strategies - working "on" your podcast as opposed to working "in" it. We also look at how the Spotify and Apple searc…

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Podcast Maps S2E4 - How to Rank Podcasts 22:10

3y ago22:10

22:10

How to rank your podcasts on Spotify and Apple. In this episode of Podcast Maps we look at how ranking works and why it's a critical "upstream" metric to benchmark podcast success long term. add Graham Brown on Linkedin저자 Pikkal & Co

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Podcast Maps S2E3 - How Often Should I Release New Podcast Episodes? 12:47

3y ago12:47

12:47

How often should you publish a new podcast episode? This is a commonly asked question in Podcast SEO. In this episode of Podcast Maps I look at Podcast Cadence and share data on the optimum publishing schedule for a podcast host. The algorithms have changed significantly in the last 2 years. Publishing 1 episode a month no longer works. add Graham …

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Podcast Maps S2E2 - How Long Should a Podcast be? 13:49

3y ago13:49

13:49

How long should a podcast be? Questions about audio length are common for podcasters, especially when they start out. I'll share data on what the normal is for your category in this podcast episode of Podcast Maps. add Graham Brown on Linkedin저자 Pikkal & Co

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Podcast Maps S2E1 - What is Podcast SEO? 20:44

3y ago20:44

20:44

What is Podcast SEO? Why is my podcast audience static and not growing? Why aren't my guest shares converting into podcast audience growth? Here are the 7 episodes in Season 2 on Podcast SEO:1) What is Podcast SEO?2) How long should a podcast episode be?3) How often should I publish new podcast episodes?4) How to rank podcasts?5) How to increase po…

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Podcast Maps 011 - Clubhouse vs Podcasting? 26:12

3y ago26:12

26:12

In Episode 11 of Podcast Maps I look at how Clubhouse will impact Podcasting. Some people have suggested that Clubhouse signals the end of podcasting, but not so fast. Elon Musk on Clubhouse doesn't validate the business model. Remember he made $50 million selling flame throwers? I don't see people harping on about flame throwers as the next big th…

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Podcast Maps 010 - Getting Easier to Produce, Harder to Promote Podcasts 35:56

3y ago35:56

35:56

It's getting easier to produce; harder to promote your podcast. In Episode 10 of Podcast Maps , I discuss the macro trends in podcasting today. Many podcast hosts are stuck inside a series that thinks it's in 2019. Times have moved on, markets have changed. You don't need to create a high production podcast like those on my Brand Originals Podcasts…

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Podcast Maps 009 - What are Brand Original Podcasts? 29:34

3y ago29:34

29:34

Following on from our Podcast on Global Podcast Trends and the questions you need to be asking of your Podcast Agency, in Episode 9 of Podcast Maps, I delve into the world of Brand Originals Podcasts. Brand Originals Podcasts is a growth area in the emerging podcast market. Now, we've already examined high production audio content like Wondery's Bu…

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Podcast Maps 008 - How to Work with a Podcast Agency 22:20

3y ago22:20

22:20

In Podcasting today it's getting easier to produce and harder to promote. The rules of success are changing. No longer is it enough to have a podcast to build an audience. You need to actively build your audience ON store as opposed to off it. A good Podcast Agency should help you build your audience, focusing your project on Promotion and Performa…

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Podcast Maps 007 - 3 Global Podcast Trends 52:57

3y ago52:57

52:57

This recording comes from my regular Podcasting for Brands webinar.In this webinar, I share 3 key trends shaping the Podcast Market globally:1) Where podcasts are growing today (a look at high growth markets, consumer demographics and consumption patterns)2) Changing Spotify and Apple algorithms (and what you need to change to stay in the rankings)…

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Podcast Maps 006 - Gary Vee Podcast Analysis 26:10

3y ago26:10

26:10

What makes Gary Vee's Audio Experience podcast a success? In episode 6 of Podcast Maps, I look at the importance of publishing cadence for your Show. Gary Vee publishes 30 episodes a month. That's a lot! You might not be able to publish every day, but you need to go beyond simply publishing 1 a month. It's getting harder to simply rely on one good …

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Podcast Maps 005 - How often should publish my podcast? 25:51

3y ago25:51

25:51

How often should publish my podcast? This is the most often asked podcast question of all time at our Podcast Agency - Pikkal & Co. While most think that once a month is enough (or sometimes too much), the average number of episodes published in the Business category isn't 1 a month, it's 6.3! That means the average business podcast is publishing a…

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Podcast Maps 004 - How Business Wars Gets 5 Million Dowloads 27:35

3y ago27:35

27:35

In today's Podcast Maps, we look at the chart-topping Business Wars podcast.Business Wars is Wondery's most successful podcast and according to Podminer Podcast Authority Index the #1 Business Podcast in the world. Business Wars gets (roughly) between 2 and 5 million listeners an episode. How?The key to understand the success to Business Wars and b…

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Podcast Maps 003 - The 3 Key Metrics for Podcasting Success 28:52

3y ago28:52

28:52

Did you know the 3 key metrics for Podcast Success? 1) Audience... of course. But there are 2 more - potentially more important metrics to track. These are 2) Ranking and 3) Keyword SEO.If you're only tracking audience numbers you're stuck with the black box that is podcasting. You need to focus on the big picture of podcast metrics. Last time, in …

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Podcast Maps 002 - Which Podcast Category Should You Select? 23:29

3y ago23:29

23:29

In Episode 2 of Podcast Maps, I talk about the importance of working "on" your podcast as opposed to working "in" it. The difference is key. Many podcasters rely on a "spiking" strategy to grow their podcast audience i.e. get good guests, get guests to share with the audience. The problem with this strategy is that it rarely translates into organic…

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Podcast Maps 001 - Podcast Market Analysis 20:29

3y ago20:29

20:29

What started primarily as a US-based trend has now evolved into a global phenomenon. More than 500 million people listening to a podcast every week. Despite its size, podcasting is still at an early stage in its adoption curve. We are moving into the Early Adopter space, characterized by a polarization of market behavior (heavy users vs critics). B…

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