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Welcome to The Fundraising Coach . . . the show that provides straight talk and practical tools that I've shared with hundreds of nonprofits to help them raise millions of dollars. You’ll learn everything you need to become an expert fundraiser and build a high-performance, winning fundraising program. So whether you’re an executive, staff member or board member, you’ll be learning the inside scoop from one of the nation's leading social entrepreneurs and fundraisers who’s been in your shoes ...
 
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show series
 
Do you send out appeal letters or emails for your year-end campaign? Just sending an email or an appeal letter, with no announcement or personalization, will yield a response rate of 1-3% . . . maybe 5% if you’re lucky. However, if you send make an announcement notification BEFORE you send your appeals, either by phone or email, to donors who have …
 
Imagine watching a movie like Star Wars, Jaws, or Top Gun with no sound. They would be dry, listless, and yes, dull. In many movies, the sound makes the movie. It elicits emotional responses that can lift us up, make us cry, and give us goosebumps. When reading a brochure or an appeal letter, there is no sound; it’s like watching a silent movie. Th…
 
What good are your appeal letters if no one reads them? In this podcast, learn what makes create content and how to increase the response rates of the appeals you send out -- especially your yearend holiday appeals.저자 Tom Iselin
 
12 minutes. Listen Podcast host Erin Brinker interviews Tom on her show called: On The Brink! KCAA 102.3 FM, 106.5 FM, and 1050 AM in the Inland Empire-East LA. Tom provide straight-talk answers to a handful of Erin's poignant questions about things like nonprofit overhead, wasteful spending, marketing, and more.…
 
Face it. You are competing for funds in a fiercely competitive environment with limited resources. Many large universities and institutional nonprofits have hundreds of people raising money for them and operate multimillion dollar marketing budgets. It's you (David) verses Goliath. How do you compete? One of the simplest things you can do is to inv…
 
Stop using "I", "Me", and "We" when asking for money. This short podcast shows you how to quickly change how you position your asks so the focus is on connecting the donor -- and the donor's gift -- on the needs you fill . . . not the needs you have!저자 Tom Iselin
 
There are many ways to raise money - grants, galas, email, letters, and phone calls . . . but the most effective way is asking for money in a face-to-face setting. In fact, this podcast will show why it's the most effective tactic over all others.저자 Tom Iselin
 
Competition for donors is tough. The problem is that most nonprofit are focused on acquiring donors when they should be thinking about how to retain them. In this podcast, learn how to create loyal and generous fans by thanking donors in ways that stand out and separate you from the competition.저자 Tom Iselin
 
This is a brief podcast on how to create an engagement form that your board members can fill out when they join your board, or annually, to get board members more engaged in the work of your organization, based on their gifts and skills -- and interests! A free template is made available by writing Tom at tomiselin@gmail.com.…
 
The best way to raise money from donors when you first meet them is NOT to ask them for money. Rather, make a non-monetary ask, first -- a "connection" ask. Ask them to volunteer, observe your programming, provide advice, watch a performance, or attend a "friend-raising" event. This podcast addresses this common problem and provides suggestions on …
 
There are many positive things you can do to engage board members and volunteers to support the fundraising efforts of your organization. However, some organizations require their board members to raise money. The problem? Forcing people to ask for money often results in tragedy. Learn why!저자 Tom Iselin
 
Does your board have a "Give or Get" policy? Should they? This podcast, or shall I say rant, discusses the downside of having such a policy and why it's more effective - and practical - to establish a "Give and HELP Get" policy. If you do, your board will be much happier, and you'll probably raise more money from them and your donors.…
 
This podcast covers 6 fundraising principles will help you understand what attracts donors to nonprofits. These principles are important to learn because knowing what attracts donors to nonprofits will help raise more money and develop more loyal and generous donors.저자 Tom Iselin
 
In this brief podcast, learn why it's important to think about how much time you're spending on grant writing compared with other types of fundraising tactics such as face-to-face fundraising. Tom shares his "Grant From Hell" story, which will get you thinking about the efficiency and effectiveness of your fundraising efforts.…
 
In the 1980's, I had it all -- then almost lost it all in a blink of an eye. Listen to this podcast and learn about the transformational experience I had that turned a self-centered stock options trader into a selfless social entrepreneur that's passionate about helping leaders like you build high-performance nonprofits.…
 
Welcome to The Fundraising Coach. My name is Tom Iselin and I started this podcast because I know how insanely difficult and competitive fundraising can be. I’m not some professor spouting fundraising theory; I have founded and have helped build some of the nation’s most notable nonprofits in their sectors from the ground up . . . and I’ve raised m…
 
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