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2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio ...
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Want to learn about cutting-edge products and strategies that move the needle for eCommerce? We cover topics from the major eCommerce platforms such as Magento, Shopify, and BigCommerce. Want to discover how to drive online revenue gains and increase business efficiency? If so, The eCommerce Playbook is for you! The eCommerce Playbook illuminates the latest trends, products, and strategies in the world of eCommerce.
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
Jeremy Biron, Gen Furukawa
Do you want to know how today's best ecommerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out the WHO is making big things happening, and HOW they are doing it. Join Gen Furukawa as he learns and shares actionable tactics that you can implement in your eCommerce marketing game today!
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Unlocking the Secret: You MUST Grow Your Business
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Welcome back to another episode of the eCommerce Playbook Podcast! Today we dive deep into the fascinating world of marketing economics with CTC alumni Andrew Faris. Join us as we explore the concept of Negative Customer Acquisition Costs (CAC) and how it's revolutionizing the way businesses approach customer acquisition. In this episode, we discus…
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Welcome back to another episode of the eCommerce Playbook Podcast! In today's episode, we're diving deep into the fascinating journey of Loop Earplugs (GQ score of 148), a brand that has not only disrupted the earplug industry but has also redefined how we perceive hearing protection. Join us as we sit down with Dimitri O, one of the co-founders of…
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Most brands put a huge amount of time and effort into hiring staff — multiple rounds of interviews, reference calls, take-home assessments. So why don’t brands put the same effort into hiring an agency? In this episode, Taylor and Richard talk through the 5 questions to ask an agency before you hire them … and who you should seek the answers from. …
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Growing Profitability ft. Alan Doan of Missouri Quilt Co
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Welcome back to another episode of the E-Commerce Playbook Podcast! Today's episode is one for the books, featuring a guest who needs no introduction other than "your mom's favorite." Yes, you heard that right, it's none other than Alan Doan, co-founder of the Missouri Star Quilt Company, a.k.a Dr. Bill Nye on Twitter!In this episode, Alan shares t…
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What Does the Latest Meta Update Mean? Ft. Luke Austin
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Big news from Meta this week: “Engaged” audiences are now available for reporting in Advantage+ Shopping Campaigns. But what does this change really mean for brands, and how is it useful if you can’t optimize against it? CTC Director of Growth Strategy Luke Austin joins Richard on the pod this week to talk about the rollout of the Engaged Customers…
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Growing Profitability ft. Brian Garofalow of Skullcandy
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In this episode, Taylor and Brian Garofalow take listeners on a captivating journey through Brian's remarkable career path, tracing his evolution from a passionate skateboarder in Southern California to his current leadership role as CEO of Skullcandy. Throughout their discussion, Taylor and Brian—affectionately known as BG—explore the pivotal mome…
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In our recent DTC Index Monthly report, we analyzed the ways Meta seems to have “broken” over the last several weeks. But if Meta’s broken, what can you do about it? On this episode of the pod, Taylor and Richard dive deep into what to do — and what NOT to do — when the fundamental system your ads are built on stops working properly. Show Notes: Si…
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Is Meta Broken, Super Bowl Impact, and Valentine's Day Trends | State of the Industry Report
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In this episode of the State of the Ecommerce Industry brought to you by the DTC Index, we dive into the hot topics swirling around the ecommerce landscape. Join us as we dissect the noise surrounding Meta's performance, the impact of the Super Bowl, and the Valentine's Day shopping frenzy. Our team of experts, including Jeremiah Prummer from KnoCo…
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Dive into the fascinating journey of Duke Cannon Supply Co. on the Ecommerce Playbook Podcast! Join Chris Lutz, Director of Digital and Ecommerce, as we explore the brand's unconventional path to success—from specialty retail to major chains like Target and Walmart. Discover how Duke Cannon's unique packaging and merchandising strategy sets them ap…
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Inertia is as much a law of organizational dynamics as it is a law of physics. So what do you do about it? On this episode of the podcast, Taylor and Richard discuss Taylor’s recent week working directly with client accounts and his observations on the absolute importance of motivating your team to swift, decisive action. Show Notes: Get started wi…
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Welcome to a new episode of the Ecommerce Playbook Podcast! In this interview, we delve into the success story of Carnivore Snax, one of the fastest-growing brands in e-commerce, breaking barriers by selling food online with an insane GQ score of 226.8. Mark Ritz, the founder and CEO, shares insights into the unique challenges of selling meat snack…
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Becoming a T-Shaped Marketer: Navigating the Layers of Expertise in Ecommerce
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Join Taylor and Richard as they dive into the T-shaped marketer concept by Brian Balfour, exploring key skills at the base, marketing foundation, and channel expertise layers. Taylor emphasizes specialization and taking bets on emerging channels for career success. Tune in for actionable insights and expert advice on excelling in e-commerce marketi…
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Travis and Taylor, a new album announcement from Beyoncé, a Martin Scorsese-directed ad — the Super Bowl was a night of massive cultural moments. On this episode, Taylor (Holiday) and Richard sit down to discuss the biggest night in advertising, the necessity of creating outsized cultural moments for any brand, and whether those Temu ads made any s…
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The Definitive View of the State of the Ecommerce Industry
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🚀 Exciting News in Ecommerce! 🚀 Get ready for a wild ride as we dive deep into the chaotic world of ecommerce with the masterminds behind the scenes. In this video, we are thrilled to introduce our powerhouse team, each bringing their unique expertise and data to the table. Meet Yarden, the Co-founder and CEO of Varos, a massive data co-op sitting …
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Growing Profitability ft. Cody Plofker of Jones Road Beauty
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Tune in to the latest episode of the E-commerce Playbook Podcast! In this episode, Taylor dissects the success of Jones Road Beauty with Cody Plofker, CRO of Jones Road Beauty. Discover their outstanding GQ score of 177.39 and unparalleled spending power, making them a true outlier in the beauty industry. Learn about the collaboration between Commo…
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The most crucial role on any ecommerce creative team isn’t the strategist, it’s the Creative Operations Manager. So why do so few ecommerce brands and agencies have this role? On this episode, Taylor and Richard discuss the importance of this role, how we deploy creative ops at CTC, and what characteristics to look for in a Creative Ops Manager. Sh…
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After relaunching the email marketing service at Common Thread Collective, Taylor and Richard sit down to discuss how our service has changed since the last time we’ve offered it, how we plan email campaigns to maximize revenue, and how the scope of email marketing can — and should — expand beyond retention. Show Notes: Get started with CTC’s Proph…
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Growing Profitability ft. Cherene Aubert of ILIA Beauty
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Welcome back to another insightful episode of the Ecommerce Playbook Podcast! In this interview episode, we sit down with Cherene Aubert, the VP of Digital and Ecommerce at ILIA Beauty, a powerhouse beauty brand with a GQ score of 221. Cherene shares her expertise in decoding growth strategies, dissecting the DNA of successful ecommerce giants, and…
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How to Forecast Email Revenue [PREVIEW]: Tactics with Luke #7
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ADmission members-only episode preview. Unlock full episodes at youradmission.co In this episode, CTC Director of Growth Strategy Luke Austin takes a turn on the mic, demonstrating how to forecast revenue for the most important, predictable source of revenue: Email.
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aylor recently set off a firestorm on DTC Twitter/X by claiming that “top-of-funnel” platforms — those that claim to raise brand awareness without any clear path to conversion lift — is essentially a scam. On this episode, Taylor and Richard dig into the thinking behind that clickbait headline, breaking down exactly why channels like TV are a dange…
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Growing Profitability ft. Dave Huffman of Ancestral Supplements
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In today's episode, we interview Dave Huffman, CMO of Ancestral Supplements, a unique and rapidly growing brand with a GQ score of over 397. Discover their market positioning, the power of community, and their innovative approach to product development. Join us for insights into health trends, effective marketing, and the success story of Ancestral…
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Tactics with Taylor #6: Where Do I Spend My Ad Dollars? [PREVIEW]
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ADmission members-only episode preview. Unlock full episodes at youradmission.co It’s a common question: Where is the biggest opportunity for me to spend my advertising dollars? In this episode, Taylor lays out exactly where the vast majority of smaller businesses should be allocating their marketing budget.…
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On this episode of the podcast, CTC Director of Growth Strategy Luke Austin sits down with Richard to identify the key characteristics of the brands that are best set up to thrive in 2024’s profit-first environment. Show Notes: Get started with CTC’s Prophit System here. The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.co…
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Welcome to the first episode of a new series on the Ecommerce Playbook Podcast! In this series, we step aside from the usual interviews and dive into the world of brand operators, exploring successful brands through the lens of their GQ score (Growth Quotient).To kick off the series, we interview Dave Rekuc, President of Bambu Earth, our own brand …
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How to Survive a Revenue Valley [PREVIEW]: Tactics with Taylor #5
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ADmission members-only episode preview. Unlock full episodes at youradmission.co As the post-holiday slump hits, many brands are facing a dreaded “revenue valley” — a down moment where people just aren’t buying. In this episode, Taylor unpacks the tactics you need to survive any post-peak revenue hangover.…
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