최고 Digital Mentor 팟캐스트 (2024)

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058: Multilingual Maestro: Andrea Cruz’s Guide to Mentorship and B2B Marketing Excellence 38:27

7d ago38:27

38:27

Discover Andrea Cruz's journey from Venezuela to Boston, mastering business administration and international marketing. Learn about the power of mentorship and the intricacies of B2B marketing in this insightful episode. Episode Highlights Andrea Cruz's journey from Venezuela to Boston shaped her into a versatile business professional. Her degrees …

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057: Mastering Google Ads: Secrets to Success in Search, Speaking, and Strategy 53:15

22d ago53:15

53:15

Join Susan Wenograd as she shares her journey in digital marketing, blending creativity with practicality. Explore mentorship insights and the evolving landscape of Google Ads and new strategies to optimize in a post-cookie world! Episode Highlights Susan Wenograd, characterized by her unique blend of practicality and creativity, recounts her trans…

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056: Leveraging LLMs: Britney Muller's Insights on AI, Advocacy, and ASL 50:57

1M ago50:57

50:57

Join us for a captivating conversation with Britney Muller, where she delves into the realms of mentorship, AI innovations, and her enchanting ASL escapades. Explore the intersection of expertise and experience in this digital marketing adventure! Episode Highlights Britney Muller shares her journey from pre-med to journalism to internet marketing,…

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Surface Level Marketing: The Shaky Foundation of Social Media Analytics. 45:38

1M ago45:38

45:38

Businesses should develop more effective digital marketing strategies that are not solely reliant on the shaky foundation of social media analytics. --- Send in a voice message: https://podcasters.spotify.com/pod/show/duchess-robinson5/message

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Talk the Talk: Mastering Voice Search Optimization 5:58

2M ago5:58

5:58

In the rapidly evolving digital landscape, voice search has emerged as a game-changer, transforming how consumers interact with devices and seek information. "Talk the Talk: Mastering Voice Search Optimization" is your essential audio guide to navigating this new frontier. Each episode dives deep into the strategies, insights, and innovations drivi…

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Mastering the Digital Marketing Landscape: Insights with Duchess Arrita Robinson 22:35

2M ago22:35

22:35

In this enlightening episode of our podcast, we dive deep into the ever-evolving world of digital marketing with the incomparable Duchess Arrita Robinson. With a career spanning over a decade in the digital marketing arena, Duchess Arrita brings a wealth of knowledge, strategies, and firsthand experiences to the table. This episode, aptly titled "M…

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055: The King of Paid Social's Path from Harmony to High-Performance Marketing 57:49

2M ago57:49

57:49

Join us on this episode as Andrew Foxwell shares his journey from St. Olaf University through Capitol Hill to California, revealing how mentorship played a pivotal role in his career. Discover the inception of Foxwell Founders, a thriving community connecting marketers and mentors. Andrew reflects on the power of mentorship, the challenges of paren…

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054: Mentorship Musings: Advertising and the Art of Tailored Guidance with Raphael Gavin 33:58

2M ago33:58

33:58

In this episode, Raphael Gavin, the media-production master, spills the beans on navigating the advertising industry, humorous entry to his career, and the transformative power of mentorship. From his accidental title upgrade to the importance of tailored guidance, dive into the world of advertising with wit and wisdom. Episode Highlights Raphael G…

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053: Effective Digital Marketing and Entrepreneurial Endeavors with Sarah Stemen 47:36

3M ago47:36

47:36

Join us in this episode as we hear about Sarah Stemen’s journey from programming through in-house marketing to starting her own business. From unexpected mentorship lessons to the art of being an accessible mentor, Sarah spills the beans on agency struggles, the power of conversation in consulting, and her unique approach to Google Ads. Episode Hig…

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052: Office Hours | Tracy’s Tale of Transition from Corporate to Creative Marketing 40:40

3M ago40:40

40:40

On this special Office Hours episode, we are talking with Tracy about making a grand career change. After nearly a decade of working, after achieving a doctorate in physical therapy, Tracy transitioned to freelance work in marketing. Listen in to hear how she faced the questions, both from others and herself, the imposter syndrome, and the challeng…

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051: A Mosaic of Mentorship - Vicky’s Valuable Life Lessons 43:50

4M ago43:50

43:50

Venture on Vicky Charleston's transformative journey from art student to corporate leader. Uncover the profound impact of mentors, familial wisdom, and the challenges of breaking biases in the corporate realm. Explore the multi-chromatic blend of creativity and analytics in her digital marketing odyssey, proving that artistry and strategy can coale…

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050: Office Hours | Debunking, Diversifying, and Diving into the Data of Paid Social Ads with Joseph Wolf 36:29

4M ago36:29

36:29

Explore the dynamic world of social media advertising with Joseph Wolf, Optidge’s Head of Paid Social. From diverse campaign strategies to understanding audience behaviors, uncover the importance of quality over quantity and the nuances of tracking for optimal results. Join us as we debunk common myths and gain insights into crafting effective soci…

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049: Navigating Personal Branding and Demolishing Imposter Syndrome with Stacey Piefer 49:08

4M ago49:08

49:08

Join us as Stacey Piefer shares her transformative career, from journalism to purposeful, personal branding. Discover the power of mentoring, authenticity, and Stacey's mission to banish imposter syndrome on the University of Houston campus. Unveil the truth in advertising and explore the evolving landscape of marketing through the lens of a perpet…

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048: The Profound Pursuit of Problem-Solving with Pinny Gniwisch 44:49

4M ago44:49

44:49

In today’s episode, hear Pinny's extraordinary journey from Montreal to Harvard, shaped by mentorship, global ventures, and entrepreneurship. Discover the transformative power of an unconventional Rabbi, lessons from a father who survived the Holocaust, and the innovative era of early digital marketing with Ice.com. Join us for a conversation on li…

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047: Fairly Fearless: From Film to Flourishing in Marketing with Sicily Dickenson 38:12

4M ago38:12

38:12

In this episode, we explore Sicily Dickenson's unique journey from film to marketing, driven by fearless challenges and mentorships. Learn how she shapes careers, empowers customers, and tackles the intricacies of national brand marketing. Discover the importance of likability and responding to challenges in the make-or-break moments of branding. E…

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046: From University of Houston Dreamer to Houston Exponential CEO with Natara Branch 42:59

5M ago42:59

42:59

In today’s episode, we discover the transformative journey of Natara Branch, from her early experiences at the University of Houston through her unprecedented career at the NFL to her pivotal role in cultivating a thriving startup ecosystem, as she leads Houston Exponential in redefining the city's identity beyond its traditional industries. Episod…

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045: Destination: Digital Marketing Data with Duane Brown 44:12

5M ago44:12

44:12

Join us in this episode as Duane Brown, Founder & Head of Strategy at Take Some Risk Inc., shares his unique journey from college in Canada to the realm of digital marketing, unveiling the power of mentorship, strategic PPC tactics, and the often-overlooked nuances of data analysis in advertising. Episode Highlights Duane Brown first started his ca…

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044: Office Hours | From Award-Winning Dalmatian Drawing to Data in Paid Search Campaigns with Caroline Pham 42:54

5M ago42:54

42:54

In today’s office hours episode, we discuss all things data-driven marketing with Optidge’s Caroline Pham. She shares insights on creating and optimizing paid search campaigns, goal-type selection, and navigating budget increases. You’ll also learn how her drawing of a Dalmatian won her Best of Show at the Houston Rodeo and set her on her path to a…

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043: All Maple, Amazing Mentors, Arcane Marketing, and More with Eric Vardon 55:04

5M ago55:04

55:04

Today, we delve into Eric Vardon's journey from pioneering the digital marketing landscape in the 90s to co-founding and gracefully selling his first agency, Arcane. We discuss the valuable lessons in mentorship, business growth, and smooth acquisitions he’s learned along the way. Episode Highlights Eric Vardon started his career by finding one of …

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042: Missionaries, Mentors, Masterminds, Mediums, and Marketing w/ Alison Reeves 43:20

6M ago43:20

43:20

Today’s episode brings us the story of Alison Reeves, a business and mindset coach. We learn how she grew through mentors and mastermind courses to offer her coaching services today. She also gives plenty of tips and marketing tools you can use today to help improve your reach and marketing strategy! Episode Highlights Alison Reeves is a business a…

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041: English, Ethics, Education, and Encouragement in Paid Search with Navah Hopkins 1:08:47

6M ago1:08:47

1:08:47

From an early dream of becoming an English teacher to her pivotal shift into the marketing world, Navah's story is a testament to following one's true calling. Discover how her mentors shaped her into a professional and compassionate leader, and explore mentorship strategies that have left a lasting impact. Navah shares invaluable insights on digit…

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040: Office Hours | All Aboard! Amazing Client Onboarding with Jenna Meldrum 34:11

6M ago34:11

34:11

Two of the key responsibilities of account management are expectation management and client onboarding. In this episode, we learn from Jenna Meldrum, account manager extraordinaire at Optidge, how a successful onboarding process sets the tone for the rest of your client relationship. We also learn how to manage delicate conversations about scope an…

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Don't Be A Salty B 19:23

6M ago19:23

19:23

It is perplexing to see that in a society that values success and accomplishment, there are those who, when someone else is successful, concentrate more on the shortcomings of that person rather than the things that they have achieved. This conduct is not simply a social occurrence; rather, it has profound roots in psychological conceptions as well…

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039: Masters Degrees in Media Management, Mentoring, and Masterful Social Media Marketing with Mike Metzler 35:48

6M ago35:48

35:48

Mike Metzler has long had a home on social media: beginning on Facebook in 2005 as a college student to interviewing celebrities octagon-side for UFC Instagram to becoming a social media consultant and strategist. In this episode, you’ll learn the many steps it took to get to this point and how his first boss/mentor and doodling his corgi as an ast…

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038: Self-Taught, SEO Speaker, and Strategist Extraordinaire, Shelly Fagin 40:41

7M ago40:41

40:41

Shelly Fagin has been in the digital world since she was a young girl playing on her green screen Apple IIGS. After figuring out how to connect to the internet, it was all gas, no breaks to agency work, over 12 years of consulting, SEMRush speaking, managing a team at CreditKarma, to now being the Director of SEO at DigitalOcean. Listen to this epi…

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037: Seminary to Selling Ad Space to Solving Problems and Sharing Her Creativity with Chayale 36:37

7M ago36:37

36:37

Chayale Kaufman started her career in sales, as many entrepreneurs do. Her intuition, hard work, and dedication led her to found two businesses and integrate the world of print and digital advertising amidst the Jewish business community. In this episode, we hear all about the devotion and challenges that brought her to her current position as foun…

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036: Office Hours | Chaos to Coordination to COO – Building Digital Dream Teams in Remote Marketing Agencies with Leah Leaves 51:32

7M ago51:32

51:32

In this Office Hours episode, Optidge’s COO and resident expert in operations shares three secrets to building high-performing remote teams in digital marketing agencies. From removing the stigma that surrounds independent contractors and the fear of process standardization, Leah shares how to create a cohesive culture of drive, efficiency, and top…

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035: Pirouetting Her Way to Tech Founder with Mentorly’s Ashley Werhun 47:12

7M ago47:12

47:12

Ashley Werhun is the co-founder of Mentorly. Her first career was as a professional dancer. Today, we discuss how she learned how important mentorship was through her performing career and how she used those lessons to build Mentorly. We also discuss some of the most important traits a mentor should have and more! Episode Highlights: Ashley Werhun …

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034: Authenticity, Autonomy, and AI in Social Media and Marketing with Adele Beiny 42:55

7M ago42:55

42:55

Adele Beiny is the founder and CEO of Life’s Looking Good, a lifestyle blog and social media presence, as well as a marketing consultancy. She wants to help people design and curate a life they love and brands they love to be. She’s traveled across the country through many tough industries and different occupations to find herself here today. We ta…

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033: College, Challenges, Careers, and Coaching with Shaina Keren 52:06

8M ago52:06

52:06

Shaina Keren discovered her path in life, and it has led her to become a career coach. She’s a master at drawing out the best in people and discovering how to shape those skills into their career of choice. Her first decade of working life was spent in education, so she’s experienced changing directions at unexpected times. Listen in to learn more …

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032: ChatGPT Did NOT Write This Title - The Best of AI and ChatGPT with The Digital Marketing Mentor 36:08

8M ago36:08

36:08

In this special episode of The Digital Marketing Mentor, we look back at the many conversations we’ve had with our guests around the topic of ChatGPT and AI. We discuss the teaching of it to students (and our own kids). We talk about the ethical and moral uses and limitations of such a tool. We also talk about why many of us believe this will not b…

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Self Publishing Marketing - Just an Update 17:05

8M ago17:05

17:05

Welcome to 'Self Publishing Marketing: Just an Update on My Work' episode - the go-to podcast for emerging and seasoned self-published authors. Join us as we delve into the ever-evolving world of self-publishing, sharing the latest trends, marketing strategies, and updates from the industry. Whether you're penning your first novel or you're a seaso…

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031: The Curtain Rises on Powerful Email Marketing with Emily Ryan 41:01

8M ago41:01

41:01

Broadway? More like broadband! Emily Ryan is THE Mailchimp influencer. After moving past the dream of being big on Broadway, she became an executive assistant. When having a baby led to a dread of returning to office work, she struck out on her own and made herself the champion of Mailchimp Email Marketing. Learn more about her journey and how she …

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030: Office Hours | Breaking Down Biases, Boundaries, and Being Self-Confident with Maddie Deane 39:19

8M ago39:19

39:19

Today’s Office Hours episode focuses on the many ways stereotypes and unconscious biases can make their way into the workplace. Maddie Deane, the SEO Team Lead at Optidge, is a young woman in the digital marketing space, and she discusses her experiences with certain behaviors that seem to question her expertise based on her gender or perceived age…

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029: Communications, Communes, Colorado, and Coaches with John Doherty 53:58

9M ago53:58

53:58

John Doherty is the founder of Credo, an agency broker, and EditorNinja, a subscription-based professional editing services firm. He has traveled extensively and has currently found home in Colorado with his wife and daughter. In today’s episode, he discusses tiered business relationships, mentorship, entrepreneurship, editing, and sales tactics. E…

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028: Ready, Set, Storytelling with The Marketing Quarterback - Henry Adaso 39:45

9M ago39:45

39:45

Henry Adaso is The Marketing Quarterback. In this episode, we discuss what a mentor is and why Henry didn’t have the broadest access to mentors when he was younger. We also discuss how storytelling and teamwork are the key pillars of marketing success in the digital marketing world. Episode Highlights: Henry Adaso was born and raised in Nigeria, wh…

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027: Putting the People and Personality in Professoring and Publishing Marketing Content with Bill Zahn 40:50

9M ago40:50

40:50

William (Bill) Zahn is a clinical professor at the University of Houston’s Bauer College of Business. He started teaching there five years after finishing his Ph.D. at the same institute. His former professors and department heads have mentored him, and he now mentors his students in the ways of storytelling in marketing and how writing will always…

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026: Office Hours | Sitemaps, Search Console, and SEO Content Quality - A Case Study on What Makes Successful SEO 34:06

9M ago34:06

34:06

Get ready to dive deep into a case study with a real Optidge client. Their website had more than 12,000 pages, but they were getting little organic traffic. That, coupled with a “Couldn’t Fetch” error for the sitemaps in Google Search Console, is what led Optidge down the rabbit hole that is “low-quality content” in SEO. An Optidge "Office Hours" E…

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025: How Do You Give Good AF Marketing, Mentoring, and Music Advice? It Depends. With Amalia Fowler 55:43

10M ago55:43

55:43

Amalia learned through her education that there is no one path to success. For her, it started with a degree in psychology. It went on to include managing Google Ads, being a marketing director, and now, being a professor at her alma mater and running her own consulting agency. In this episode, we talk about public speaking, management strategies, …

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024: Talking Touchdowns, Two-Pointers, and Triple Plays with Adam Clanton 47:18

10M ago47:18

47:18

It all started with a box for a Houston Rockets sweepstakes for kids at an Olive Garden. Be sure to listen to this episode to hear about Adam Clanton’s love for all things Houston Sports and how he got into sports talk radio. You’ll also learn plenty about how the internet and social media have changed sports media in big ways over the years. Episo…

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023: Office Hours | Marveling at Client Account Management from Mexico City with Nayeli Cano 33:45

10M ago33:45

33:45

Ever wondered what it takes to excel as a client account manager in the fast-paced world of digital marketing? Join me for an engaging conversation with Nayeli Cano, a seasoned marketing expert and client account manager at Optidge. In this podcast, Nayeli shares her inspiring journey from starting as a content manager, to volunteering with a non-p…

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022: Hard Work in SEO Opened Doors to Open Houses with Fay Friedman 42:05

10M ago42:05

42:05

Starting her career as an SEO copywriter in the wild west days of internet marketing, Fay Friedman has worked diligently and now finds herself as the CMO at a commercial real estate firm bringing the rental world into the modern marketing era. In this episode, you’ll learn how a university degree isn’t the only path into marketing, how self-motivat…

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021: Hitting a Home Run in Niche Digital Advertising with Yehuda Cagen 37:46

11M ago37:46

37:46

From playing games and performing commercials about items in the pantry, to his family, to being Senior Marketing Director at Ostendio, Yehuda has always loved advertising and marketing. Learn how he’s learned to always look for the light, find the lighthouse brand offering, and listen to customers' genuine concerns in this episode of The Digital M…

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020: Follow Your Gut to Find Delight in Client Account Management with Taylor McMaster 40:57

11M ago40:57

40:57

If you’ve ever wanted to know what it takes to be a brilliant account manager, this is the episode for you. Taylor McMaster owns and runs DOT & Company, a digital marketing agency turned client account management agency. With her, we discuss the power of experiential learning, mentorship from many individuals, and how to truly delight your clients.…

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019: Teaching Gen Z and Millennials How to Fly High as Young Professionals with Jamie Belinne 46:20

11M ago46:20

46:20

After more than 30 years in career services and recruiting, Jamie Belinne finds herself with a wealth of knowledge on how the different generations work, a book helping managers navigate those differences, and many awards and accolades acknowledging her expertise. We discuss how to mentor students and young professionals, why Gen Z is not a generat…

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018: The ABC’s of Mentoring and SEO Marketing: Always Be Creative with Batli Joselevitz 25:54

11M ago25:54

25:54

Creative Director, SEO lover, photography enthusiast, and creative wanderer, Batli, is here to discuss how her journey through a journalism degree in college and living on both coasts of the United States led her to the technical SEO realm. Through joining university organizations, mentoring younger students, and learning about internet marketing, …

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017: A Tale of Two Languages, Two Master’s Degrees, and Two Homes with Aurora Losada 46:15

11M ago46:15

46:15

Aurora Losada came to Houston, by way of Columbia University in New York, from Madrid, Spain. She worked many years in journalism and is now Microsoft’s Global Communications Manager for Latin America. With the guidance and support from some fantastic mentors along the way, Aurora has learned much about how to lead and utilize tools like generative…

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016: Investing in Startups and Mentoring with Daniel Cotlar 39:00

12M ago39:00

39:00

Daniel Cotlar learned early on that he enjoyed the creative, risky, high-energy startup world, and after learning much over his years working at them, now invests and mentors startups. He is passionate about helping others and learning from them. In this episode, he discusses his steps to a successful startup business and mentoring relationships, a…

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015: Finding a Match in Technical SEO with Chris Long 45:36

12M ago45:36

45:36

Chris Long is the VP of Marketing at Go Fish Digital and has found himself there through a curvy road that began in finance in Pittsburg, Pennsylvania. He’s learned a lot about key traits in a mentor, content strategy, and technical SEO along the way. Be sure to listen to this episode to hear how he customizes his strategy in all things mentorship,…

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014: Founding Startups, Fractional CMOs, and Facing ChatGPT with Mosheh Poltorak 55:38

12M ago55:38

55:38

Mosheh has done marketing for many startup businesses over the years and has learned a lot from those experiences. He now runs a fractional CMO firm (don’t worry, we define what that means) and is pushing the use of ChatGPT and AI as powerful tools in the marketing world. In this episode, he also tells us his key tactic for a successful mentor rela…

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